Perspectives On Social Media

Author : Piet Kommers
Publisher : Routledge
ISBN 13 : 1135011001
Total Pages : 197 pages
Book Rating : 4.00/5 ( download)

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Download or read book Perspectives on Social Media written by Piet Kommers and published by Routledge. This book was released on 2014-08-18 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning, art, tourism, and the service industry. This book is based on cutting-edge creative work among top international researchers and renowned designers and provides readers with a preview of the most visionary outcomes in the field of social media. Some of the major topics that the book discusses are: New social media design Sense of community in web applications App design and development for mobile devices. Perspectives on Social Media uniquely builds on recent disputes among the top scholars around the world, thus including the dynamics of knowledge-sharing and cross-fertilization that one would expect to happen on the web but that are rarely found in a book.

Author : Brandi Watkins
Publisher : Rowman & Littlefield
ISBN 13 : 1793613656
Total Pages : 249 pages
Book Rating : 4.53/5 ( download)

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Download or read book Research Perspectives on Social Media Influencers and their Followers written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2021-03-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.

Author : Brandi Watkins
Publisher : Rowman & Littlefield
ISBN 13 : 1793613621
Total Pages : 209 pages
Book Rating : 4.22/5 ( download)

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Download or read book Research Perspectives on Social Media Influencers and Brand Communication written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2020-11-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.

Author : Robert Fine
Publisher : Yorkshire Publishing
ISBN 13 : 9780881441598
Total Pages : 280 pages
Book Rating : 4.97/5 ( download)

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Download or read book The Big Book of Social Media written by Robert Fine and published by Yorkshire Publishing. This book was released on 2010 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Foreword by Sam Feist, CNN Political Director"--Cover.

Author : Chavadi, Chandan
Publisher : IGI Global
ISBN 13 : 1668474514
Total Pages : 384 pages
Book Rating : 4.18/5 ( download)

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Download or read book Global Perspectives on Social Media Usage Within Governments written by Chavadi, Chandan and published by IGI Global. This book was released on 2023-08-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians.

Author : Walter J. Kahn
Publisher : Nova Science Publishers
ISBN 13 : 9781536198263
Total Pages : 156 pages
Book Rating : 4.69/5 ( download)

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Download or read book Social Media in the 21st Century written by Walter J. Kahn and published by Nova Science Publishers. This book was released on 2021 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached. Chapter One of this book explores how social movement actors utilize Instagram to deliver complex political messages and discusses the importance of understanding the possibilities and dangers of social media's influence on political reality. Chapter Two analyses online social comparison from a social psychological perspective and highlights the differences between its occurrence in face-to-face and social media contexts, as well as the implications for mental health. Chapter Three focuses on the influence of Instagram upon millennials' purchase intention via celebrity endorsement and other Instagram visuals, particularly in connection with the use of color and the visual attractiveness of celebrities. Lastly, Chapter Four addresses the semiotic aspects of Instagram by comparing a typical semiotic communication model to Instagram's communication model and explaining design aspects of Instagram's model"--

Author : Piet Kommers
Publisher : Routledge
ISBN 13 : 113501101X
Total Pages : 209 pages
Book Rating : 4.17/5 ( download)

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Download or read book Perspectives on Social Media written by Piet Kommers and published by Routledge. This book was released on 2014-08-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning, art, tourism, and the service industry. This book is based on cutting-edge creative work among top international researchers and renowned designers and provides readers with a preview of the most visionary outcomes in the field of social media. Some of the major topics that the book discusses are: New social media design Sense of community in web applications App design and development for mobile devices. Perspectives on Social Media uniquely builds on recent disputes among the top scholars around the world, thus including the dynamics of knowledge-sharing and cross-fertilization that one would expect to happen on the web but that are rarely found in a book.

Author : Annmarie Bennet
Publisher : Nova Science Publishers
ISBN 13 : 9781634631754
Total Pages : 0 pages
Book Rating : 4.57/5 ( download)

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Download or read book Social Media written by Annmarie Bennet and published by Nova Science Publishers. This book was released on 2014-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prevalence of social media avails individual users and organizations with unprecedented access to personal information that was once arduous to gather. Undoubtedly, privacy concerns on social media platforms become critically important as vendors can now potentially have access to a large collection of users' personal information. This book discusses the privacy concerns in using social media. It discusses the negative impact social media has on different populations; the use of social media for job placement; the dangers of social media for the psyche; and videos as a form of transmedia storytelling.

Author : Katie Ellis
Publisher : Routledge
ISBN 13 : 1317150279
Total Pages : 435 pages
Book Rating : 4.75/5 ( download)

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Download or read book Disability and Social Media written by Katie Ellis and published by Routledge. This book was released on 2016-11-10 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is popularly seen as an important media for people with disability in terms of communication, exchange and activism. These sites potentially increase both employment and leisure opportunities for one of the most traditionally isolated groups in society. However, the offline inaccessible environment has, to a certain degree, been replicated online and particularly in social networking sites. Social media is becoming an increasingly important part of our lives yet the impact on people with disabilities has gone largely unscrutinised. Similarly, while social media and disability are often both observed through a focus on the Western, developed and English-speaking world, different global perspectives are often overlooked. This collection explores the opportunities and challenges social media represents for the social inclusion of people with disabilities from a variety of different global perspectives that include Africa, Arabia and Asia along with European, American and Australasian perspectives and experiences.

Author : Lina Dencik
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 9781783483358
Total Pages : 0 pages
Book Rating : 4.50/5 ( download)

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Download or read book Critical Perspectives on Social Media and Protest written by Lina Dencik and published by Rowman & Littlefield Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically interrogates the relationship between social media and protest from an interdisciplinary perspective, examining the multiple ways in which we need to politicize and contextualise commercial social media platforms, in particular with regards to their use fo...