Perspectives On Cross Cultural Ethnographic Brand Image Storytelling Unconscious Needs And Hospitality Guest Research

Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 1849506035
Total Pages : 325 pages
Book Rating : 4.38/5 ( download)

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Download or read book Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2009-12-21 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.

Author : P.LALITHA PRAVEENA
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9390996651
Total Pages : 154 pages
Book Rating : 4.50/5 ( download)

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Download or read book A STUDY ON THE IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO SELECT RETAIL OUTLETS IN HYDERABAD written by P.LALITHA PRAVEENA and published by Archers & Elevators Publishing House. This book was released on with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Gursoy, Dogan
Publisher : Edward Elgar Publishing
ISBN 13 : 1800371411
Total Pages : 528 pages
Book Rating : 4.15/5 ( download)

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Download or read book Handbook on Tourism and Social Media written by Gursoy, Dogan and published by Edward Elgar Publishing. This book was released on 2022-02-11 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

Author : Michael Volgger
Publisher : Emerald Group Publishing
ISBN 13 : 183867070X
Total Pages : 360 pages
Book Rating : 4.02/5 ( download)

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Download or read book Atmospheric Turn in Culture and Tourism written by Michael Volgger and published by Emerald Group Publishing. This book was released on 2019-11-29 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1785602160
Total Pages : 392 pages
Book Rating : 4.60/5 ( download)

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Download or read book Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) written by and published by Emerald Group Publishing. This book was released on 2016-01-08 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.

Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 1787146901
Total Pages : 200 pages
Book Rating : 4.07/5 ( download)

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Download or read book Consumer Behavior in Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2017-08-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.

Author : Leonard Barolli
Publisher : Springer Nature
ISBN 13 : 3031088123
Total Pages : 609 pages
Book Rating : 4.24/5 ( download)

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Download or read book Complex, Intelligent and Software Intensive Systems written by Leonard Barolli and published by Springer Nature. This book was released on 2022-06-16 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software intensive systems are systems, which heavily interact with other systems, sensors, actuators, devices, other software systems, and users. More and more domains are involved with software intensive systems, e.g., automotive, telecommunication systems, embedded systems in general, industrial automation systems, and business applications. Moreover, the outcome of web services delivers a new platform for enabling software intensive systems. Complex systems research is focused on the overall understanding of systems rather than its components. Complex systems are very much characterized by the changing environments in which they act by their multiple internal and external interactions. They evolve and adapt through internal and external dynamic interactions. The development of intelligent systems and agents, which is each time more characterized by the use of ontologies and their logical foundations, builds a fruitful impulse for both software intensive systems and complex systems. Recent research in the field of intelligent systems, robotics, neuroscience, artificial intelligence, and cognitive sciences is a very important factor for the future development and innovation of software intensive and complex systems. The aim of the book “Complex, Intelligent and Software Intensive Systems” is to deliver a platform of scientific interaction between the three interwoven challenging areas of research and development of future ICT-enabled applications: software intensive systems, complex systems, and intelligent systems.

Author : Roland Schegg
Publisher : Springer
ISBN 13 : 3319511688
Total Pages : 794 pages
Book Rating : 4.89/5 ( download)

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Download or read book Information and Communication Technologies in Tourism 2017 written by Roland Schegg and published by Springer. This book was released on 2017-01-03 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy. There is a particular focus on the development of digital strategies, the impact of big data, and the digital economy. In addition to the description of research advances and innovative ideas, readers will find a number of informative industrial case studies. The contents of the book are based on the 2017 ENTER eTourism conference, held in Rome. The volume will be of interest to all academics and practitioners who wish to keep abreast of the latest developments in eTourism.

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1799886808
Total Pages : 521 pages
Book Rating : 4.08/5 ( download)

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Download or read book Handbook of Research on Developing Circular, Digital, and Green Economies in Asia written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2021-07-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has caused extraordinary disruptions in societies, companies, and nations across the globe. In response to this global devastation, companies need to develop business and management practices to answer new and emerging challenges and speed the recovery of economies, the creation of new jobs and prosperity, and achieve sustainable growth. The transition to digital and greener economies offers important challenges and opportunities for people, companies, cities, and governments. The Handbook of Research on Developing Circular, Digital, and Green Economies in Asia explores new and emerging business and management practices to support companies and economies in the digital transformation in Asia with special emphasis on success and failure experiences. This book will analyze the role of digital skills and competences, green issues, and technological disruptors in these emerging practices in Asia and how they can contribute to the creation of new business opportunities, more jobs, and growth for the recovery of Asian economies after the pandemic. Covering topics including consumption values, psychological capital, and tourist culture, this book is essential for academicians, economists, managers, students, politicians, policymakers, corporate heads of firms, senior general managers, managing directors, information technology directors and managers, libraries, and researchers.

Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 1787142787
Total Pages : 206 pages
Book Rating : 4.87/5 ( download)

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Download or read book Trade Tales written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2017-11-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. Gain an international view with stories by Asian, European, New Zealand/Pacific Rim, and North American customers.