Personalisation In Mass Media Communication

Author : Daniela Landert
Publisher : John Benjamins Publishing Company
ISBN 13 : 902727083X
Total Pages : 310 pages
Book Rating : 4.32/5 ( download)

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Download or read book Personalisation in Mass Media Communication written by Daniela Landert and published by John Benjamins Publishing Company. This book was released on 2014-02-04 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.

Author : David K. Perry
Publisher : Routledge
ISBN 13 : 1135645000
Total Pages : 332 pages
Book Rating : 4.07/5 ( download)

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Download or read book Theory and Research in Mass Communication written by David K. Perry and published by Routledge. This book was released on 2001-11-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Author : Elihu Katz
Publisher : Routledge
ISBN 13 : 1351500198
Total Pages : 385 pages
Book Rating : 4.97/5 ( download)

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Download or read book Personal Influence written by Elihu Katz and published by Routledge. This book was released on 2017-07-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

Author : T. Rasmussen
Publisher : Springer
ISBN 13 : 1137446463
Total Pages : 148 pages
Book Rating : 4.66/5 ( download)

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Download or read book Personal Media and Everyday Life written by T. Rasmussen and published by Springer. This book was released on 2014-05-26 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the widespread use of digital personal media in daily life. With a sociological and historical perspective, it explores the media-enhanced individualization and rationalization of the lifeworld, discussing the dramatic mediatization of daily life and calling on theorists such as McLuhan, Habermas and Goffman.

Author : Graham Meikle
Publisher : Routledge
ISBN 13 : 1134660960
Total Pages : 187 pages
Book Rating : 4.64/5 ( download)

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Download or read book Social Media written by Graham Meikle and published by Routledge. This book was released on 2016-02-05 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media. From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

Author : Valerie Feldmann
Publisher : Springer Science & Business Media
ISBN 13 : 3790816337
Total Pages : 277 pages
Book Rating : 4.34/5 ( download)

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Download or read book Leveraging Mobile Media written by Valerie Feldmann and published by Springer Science & Business Media. This book was released on 2006-03-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Author : Information Resources Management Association
Publisher : Information Science Reference
ISBN 13 : 9781522598695
Total Pages : 0 pages
Book Rating : 4.93/5 ( download)

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Download or read book Media Controversy written by Information Resources Management Association and published by Information Science Reference. This book was released on 2019-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the effect of conflicting opinions and views of news outlets and other mass media outlets on cultures, individuals, and groups. It also examines the role of the internet, mobile phones, and other digital platforms in creating an environment for discussing and sharing the latest controversial news"--

Author : William Merrin
Publisher : Routledge
ISBN 13 : 1136186077
Total Pages : 214 pages
Book Rating : 4.73/5 ( download)

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Download or read book Media Studies 2.0 written by William Merrin and published by Routledge. This book was released on 2014-03-21 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Studies 2.0 offers an exploration of the digital revolution and its consequences for media and communication studies, arguing that the new era requires an upgraded discipline: a media studies 2.0. The book traces the history of mass-media and computing, exploring their merger at the end of the twenty-century and the material, ecological, cultural and personal elements of this digital transformation. It considers the history of media and communication studies, arguing that the academic discipline was a product of the analogue, broadcast-era, emerging in the early twentieth century as a response to the success of newspapers, radio and cinema and reflecting that era back in its organisation, themes and concepts. Digitalisation, however, takes us beyond this analogue era (media studies 1.0) into a new, post-broadcast era. Merrin argues that the digital-era demands an upgraded academic discipline: one reflecting the real media life of its students and teaching the key skills needed by the twenty-first century user. Media 2.0 demand a media studies 2.0 This original and critical overview of contemporary developments within media studies is ideal for general students of media and communication, as well as those specifically studying new and digital media.

Author : Julian Torres Roa
Publisher : Grin Publishing
ISBN 13 : 9783668361607
Total Pages : 16 pages
Book Rating : 4.06/5 ( download)

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Download or read book From the Personalization of Politics to the Interactive Policy on Social Media. the Change of the Communication Paradigm written by Julian Torres Roa and published by Grin Publishing. This book was released on 2016-12-29 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10, Universitat Autònoma de Barcelona (Universitat Autònoma de Barcelona), course: Master in Political Science, language: English, abstract: "Democracy depends on deliberation, slow-footed interaction, and time-consuming...forms of multilateral conversation.... Computers are as fast as light, literally. Democracy is slow as prudent judgement" - Barbero (1997) The personalization of politics demonstrates the change of the communication paradigm that the world has suffered in recent years due to technological development. Beyond the tools, understanding the new dynamics within which is "vibrating" the hyper-connected society that bases its online interactions on the use of Social Media is essential. However, as part of my central arguments, the study of political communication makes a mistake in addressing issues such as the personalization of politics focusing on the study of the tool above the dynamics generated through this. In turn, I think that the characteristics of social media and the high degree of interaction and exchange of ideas can be better exploited for the common good rather than for the development of strategies for brand positioning (including political figures), that is, to take advantage of them from the perspective of social communication and not from marketing. In this way this paper is divided into three parts: the approach to the concept of communication from the theory and its evolution into Social Media, the analysis of changes in the communicative dynamics behind the rise of Social Media in relation with politics based on the literature used in the sessions and finally, a conceptual proposal to approach the issue from another perspective.

Author : Agnieszka Kasińska-Metryka
Publisher : Routledge
ISBN 13 : 1000336840
Total Pages : 137 pages
Book Rating : 4.49/5 ( download)

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Download or read book The Future of Political Leadership in the Digital Age written by Agnieszka Kasińska-Metryka and published by Routledge. This book was released on 2020-12-31 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively describes the impact of modern technologies on political leadership by providing a new paradigm of the phenomenon of neo-leadership, that is political leadership oriented on creating both the image and political influence on the Internet. It examines its functioning in the new media environment and identifies the most important transforming trends, taking into account their impact on political and social relations in an era of dynamic technological development. Systematically exploring various dimensions of leadership, it presents new notions relevant in a networked world where leaders are created and conduct themselves against the backdrop of a technological revolution, including the development of AI, automation, algorithms and ultrafast networks, all of which strengthen or disrupt their impact and create a new set of virtual authorities exerting an increasing impact on society, ethical considerations and political life and requiring new methods for study. This book will be of key interest to scholars, students and practitioners of leadership and elite studies, media and communication studies, political marketing, political science, international relations; public policy, and sociology.