Author : Florian Metz
Publisher : GRIN Verlag
ISBN 13 : 3668048053
Total Pages : 4 pages
Book Rating : 4.58/5 ( download)
Book Synopsis Pepsi's mission statement. An analysis by : Florian Metz
Download or read book Pepsi's mission statement. An analysis written by Florian Metz and published by GRIN Verlag. This book was released on 2015-09-17 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, California State University, Fresno, language: English, abstract: The following paper analyzes the vision statement of PepsiCo. This analysis is divided into three parts: First of all the company itself is in the focus. This is followed by an in-depth analysis of PepsiCo’s current vision statement. The analysis is carried out on the basis of seven characteristics namely graphic, directional, focus, flexible, feasible, desirable and memorable. Every single characteristic is taken into consideration. Last but not least a recommendation and a conclusion are given.