Pepsi's mission statement. An analysis

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3668048053
Total Pages : 4 pages
Book Rating : 4.58/5 ( download)

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Book Synopsis Pepsi's mission statement. An analysis by : Florian Metz

Download or read book Pepsi's mission statement. An analysis written by Florian Metz and published by GRIN Verlag. This book was released on 2015-09-17 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, California State University, Fresno, language: English, abstract: The following paper analyzes the vision statement of PepsiCo. This analysis is divided into three parts: First of all the company itself is in the focus. This is followed by an in-depth analysis of PepsiCo’s current vision statement. The analysis is carried out on the basis of seven characteristics namely graphic, directional, focus, flexible, feasible, desirable and memorable. Every single characteristic is taken into consideration. Last but not least a recommendation and a conclusion are given.

Diversity in Multinational Corporations

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Author :
Publisher : Routledge
ISBN 13 : 1317282574
Total Pages : 276 pages
Book Rating : 4.70/5 ( download)

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Book Synopsis Diversity in Multinational Corporations by : Roxana Maiorescu

Download or read book Diversity in Multinational Corporations written by Roxana Maiorescu and published by Routledge. This book was released on 2016-10-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, information and communication technologies, and the millennials who have entered the workforce, compelled corporations to change their resistant and defensive approaches to diversity and to proactively address differences. Companies determined that embracing diversity positively impacts their bottom line, as a result of the variety of perspectives and skills that derive from fostering a diverse workforce. To date, the majority of the studies in the business and communication fields shed light on diversity engagement in the US and leave room for the further exploration of how diversity is construed and approached in international milieus. There is a paucity of recent studies on diversity engagement in the US and the topic requires current investigation of the newest corporate engagement in diversity. Diversity in Multinational Corporations aims to address the two gaps in the literature. For this purpose, the book analyzes the diversity approaches of twenty-eight US companies from ten industries to develop a theoretical framework whose practical application enables companies to make significant contributions to the environments in which they operate. The framework addresses the present challenges that American corporations face in their diversity engagement, namely low employee engagement and "diversity fatigue," and proposes the implementation of a new social responsibility approach, whose aim is to address inequality at a global scale by adaption to the local environment and less focus on immediate business benefits. Finally, because the book discusses diversity engagement in global business environments, its results can be applied by international companies that operate at a global scale.

Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3346684865
Total Pages : 98 pages
Book Rating : 4.68/5 ( download)

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Book Synopsis Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products by : Abebaw Gebrehanna Halabo

Download or read book Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products written by Abebaw Gebrehanna Halabo and published by GRIN Verlag. This book was released on 2022-08-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.0, , course: Marketing Management, language: English, abstract: Despite their popularity, studies concerning soft drinks are lacking. Hence, this study was conducted to assess the consumers’ brand preference of soft drinks: A comparative analysis of Coca cola and Pepsi cola products among Hawassa Tabor high school students. Both primary and secondary data sources were used in the study. The required data were collected from 374 students of soft drink customers selected by adopting a multistage sampling technique. Descriptive research design with quantitative method was used. The data collected through questionnaire were analyzed using SPSS software version 21. Descriptive statistics such as frequency and percentage, mean and standard deviation were applied. Furthermore, inferential statistics such as independent sample t-test and Chi-square analysis were used to compare the coca cola and Pepsi cola brands based on brand equity, brand identity and background characteristics of students.

Business Analysis and Leadership

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Publisher : Kogan Page Publishers
ISBN 13 : 0749468637
Total Pages : 289 pages
Book Rating : 4.37/5 ( download)

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Book Synopsis Business Analysis and Leadership by : Penny Pullan

Download or read book Business Analysis and Leadership written by Penny Pullan and published by Kogan Page Publishers. This book was released on 2013-09-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: 21st century organizations, across all sectors and of all types, have to cope with an international marketplace where change is frequent and customer expectations continue to rise. The work of business analysis professionals is crucial if organizations are to succeed and grow. If change programmes are to be successful, stakeholder engagement and situation analysis are vital, and to achieve this, senior business people need to display competence in a range of areas, not least of which include the ability to challenge, lead and influence. Business Analysis and Leadership is for anyone involved in business analysis working in any organization worldwide, from financial services to charities, government to manufacturing. It takes the reader beyond standard textbooks full of techniques and tools, advising on how to lead and gain credibility throughout the organization. It will help you with the tricky role of working with people from the shop floor to board directors and give readers the confidence to challenge the easy way forward and point out what will really work in practice. This inspirational book consists of contributions from leading thinkers and practitioners in business analysis from around the world. Their case studies, practical advice and downloadable appendices will help the reader to develop leadership skills and become an outstanding catalyst for change.

Management and organisation of PepsiCo. Analysis of two case studies

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Publisher : GRIN Verlag
ISBN 13 : 3346003094
Total Pages : 27 pages
Book Rating : 4.96/5 ( download)

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Book Synopsis Management and organisation of PepsiCo. Analysis of two case studies by : Juliane Hanke

Download or read book Management and organisation of PepsiCo. Analysis of two case studies written by Juliane Hanke and published by GRIN Verlag. This book was released on 2019-08-22 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Unternehmensführung, Management, Organisation, , Sprache: Deutsch, Abstract: This seminar paper is guided by the questions of how PepsiCo managed successfully diversity management and CSR, how the company has been led during those changes and how the case of PepsiCo can assist other companies within the same sector. A brief summary of two case studies will be given at the beginning of this seminar paper followed by an analysis through the 7- S Framework of McKinsey. The ensuing chapter is putting diversity management and CSR in the context of leadership. An analysis of Indra Nooyi ́s leadership style will subsequently be given before deriving recommendations for companies being active within the same sector as closing chapter. The American company PepsiCo is among the world ́s leading companies in the food and beverage sector having a net revenue of 66 billion dollar in 2013 and being active in more than 200 countries. Starting diversity management under the former CEO Reinemund, the company has taken a step towards an increasing trend of multinational companies in the course of successfully entering new markets. The current CEO Indra Nooyi who is representing diversity herself introduced another aspect besides performance orientation to PepsiCo - Corporate Social Responsibility (CSR) reflected in her company vision "Performance with Purpose".

Understanding Sport Organizations

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Publisher : Human Kinetics
ISBN 13 : 9780736056397
Total Pages : 376 pages
Book Rating : 4.94/5 ( download)

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Book Synopsis Understanding Sport Organizations by : Trevor Slack

Download or read book Understanding Sport Organizations written by Trevor Slack and published by Human Kinetics. This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference offers an analysis of the issues and theoretical construction behind sport organisations. The practical case studies and profiles illustrate how the theory and knowledge can be applied to realistic examples. There is also information on strategic alliances and research in sports management.

Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Publisher : Springer Nature
ISBN 13 : 9464630361
Total Pages : 1906 pages
Book Rating : 4.67/5 ( download)

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Book Synopsis Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) by : Yushi Jiang

Download or read book Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) written by Yushi Jiang and published by Springer Nature. This book was released on 2023-05-11 with total page 1906 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. With the support of universities and the research of AEIC Academic Exchange Center, The 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) will be held in Dali from June 24th to 26th. Compared with previous conferences, it will discuss more in-depth economic independent innovation, open cooperation and innovative business culture under the background of the new development stage, new situation and new journey era. There will be a broad exchange environment. Well-known experts, scholars or entrepreneurs in the field will be invited to make keynote reports. Contributing authors are also very welcome to actively participate in the conference and build an academic exchange ceremony.

Diploma in Business - City of London College of Economics - 6 months - 100% online / self-paced

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Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4./5 ( download)

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Book Synopsis Diploma in Business - City of London College of Economics - 6 months - 100% online / self-paced by : City of London College of Economics

Download or read book Diploma in Business - City of London College of Economics - 6 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview The diploma in business provides the core business knowledge and skills needed to move into management roles or become an entrepreneur and launch your own company. Content - The U. S Business Environment - Business Ethics and Social Responsibility - Entrepreneurship, New Ventures, and Business Ownership - The Global Context of Business - Business Management - Organizing the Business - Operations Management and Quality - Employee Behavior and Motivation - Leadership and Decision Making - Human Resource Management and Labor Relations - Marketing Processes and Consumer Behavior - Pricing, Distribution, and Promoting Products - Information Technology for Business - The Role of Accountants and Accounting Information - Money and Banking - Managing Finances Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

The Externally Focused Quest

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Publisher : Fortress Press
ISBN 13 : 1506463460
Total Pages : 173 pages
Book Rating : 4.69/5 ( download)

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Book Synopsis The Externally Focused Quest by : Eric Swanson

Download or read book The Externally Focused Quest written by Eric Swanson and published by Fortress Press. This book was released on 2020-11-03 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Externally Focused Quest: Becoming the Best Church for the Community is designed for church leaders who want to transform their churches to become less internally focused and more oriented to the world around them. The book includes clear guidelines on the changes congregations must adopt to become truly outwardly focused. This book is not about getting all churches to have an annual day of community service as a tactic, but changing the core of who they are and how they see themselves as a part of their community. The Externally Focused Quest outlines ten changes needed for church leaders to transform their churches and presents a highly practical approach that shows leaders how to become more externally focused without having to give up programs that serve members. This book reveals what it takes to make the major shift from internal to external focus and how that affects church leadership.

The Market of Pepsi / PepsiCo

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3638597202
Total Pages : 25 pages
Book Rating : 4.03/5 ( download)

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Book Synopsis The Market of Pepsi / PepsiCo by : Andreas Penzkofer

Download or read book The Market of Pepsi / PepsiCo written by Andreas Penzkofer and published by GRIN Verlag. This book was released on 2007-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2005 in the subject Economics - Industrial Economics, grade: 1,0, Wayne State University (Department of Economics), course: Industrial Organization, 40 entries in the bibliography, language: English, abstract: PepsiCo, one of the world's largest beverage and food companies, is presently focused on widen its business in Europe through the subsidiary PepsiCo International. In 2004, international sales accounted for $ 9,949 million - that is about one third of its group revenues. [Clark (European takeover targets), p. 31.] Recently, the company has negotiated and realized several acquisitions in Europe. In May 2005, PepsiCo bought the leading German juice maker Punica Getraenke. [Mercer (Europe's juice sector), p. 1.] In November 2005, it has reached agreement on the principal terms and conditions for the purchase of Sara Lee Corporation's European nuts business in the Netherlands, Belgium and France. [PepsiCo International (Sara Lee Nuts Business), p. 1.] With these investments, PepsiCo is driving an international expansion strategy. It aims growth outside the United States (U.S.) by adding local products to their global brands, until its traditional carbonated soft drink portfolio suffers from slower growth, and even some decline. [Mercer (Europe's juice sector), p. 1.] Using this situation as a background, it is interesting to analyze the market of PepsiCo. Who are the global competitors? What structure has the market, as the firm is seeking for growth? The goals of this research are to deduct the market of PepsiCo and to measure its structure by using significant ratios. First, PepsiCo will be briefly described and the contrast of a global and local view of the market will be compared. Afterwards the competitors of the firm will be named. The market will be split into the non-alcoholic beverage sector and the convenient food sector. Finally, the structure of these sectors will be measured by the concentration ratio and H