Partisan Hearts And Minds

Author : Donald P. Green
Publisher : Yale University Press
ISBN 13 : 9780300101560
Total Pages : 294 pages
Book Rating : 4.62/5 ( download)

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Download or read book Partisan Hearts and Minds written by Donald P. Green and published by Yale University Press. This book was released on 2004-01-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A treatment of party identification, in which three political scientists argue that identification with political parties powerfully determines how citizens look at politics and cast their ballots. They build a case for the continuing theoretical and political significance of partisan identities.

Author : Ted Brader
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.02/5 ( download)

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Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

Author : Tarn How Tan
Publisher : World Scientific
ISBN 13 : 9814713635
Total Pages : 280 pages
Book Rating : 4.34/5 ( download)

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Download or read book Battle for Hearts and Minds written by Tarn How Tan and published by World Scientific. This book was released on 2015-08-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Singapore 2011 General Election was dubbed by some as the first "Internet" election. How far is this true and to what extent did old and new media influence voting behaviour and political participation? What was the role of Facebook, Twitter, party political websites, political discussion and the alternative and conflicting information offered online? What theoretical insights can be gleaned about media and its use by voters? This edited volume provides an in-depth analysis of these questions through a first-ever survey of media use, political traits, political participation and attitudes towards media, and through experiments, content analysis and interviews. This landmark collection of essays also lays the groundwork for understanding future elections, including the next general election. It also serves as a valuable record of the state of affairs on the ground in the rapidly shifting dynamics of a Singapore political landscape that is undergoing dramatic and unprecedented transformation. This book will appeal to researchers in political communication, political science and media communication. It will also be of interest to policy makers, members of media, community leaders and observers of the impact of media on politics. Contents:Rashomon Effect: Introduction (Arun Mahizhnan):Not Quite an "Internet" Election: Survey of Media Use of Voters (Tan Tarn How and Arun Mahizhnan)Legal Landmines and OB Markers: Survival Strategies of Alternative Media (Cherian George)Untapped Potential: Internet Use by Political Parties (Debbie Goh and Natalie Pang)Pro, Anti, Neutral: Political Blogs and Their Sentiments (Natalie Pang and Debbie Goh)Who Calls the Shots? Agenda Setting in Mainstream and Alternative Media (Paul Wu Horng-Jyh, Randolph Tan Gee Kwang and Carol Soon)Different But Not That Different: New Media's Impact on Young Voters' Political Participation (Trisha T C Lin and Alice Y H Hong)The Leap from the Virtual to the Real: Facebook Use and Political Participation (Marko M Skoric)David vs Goliath: Twitter's Role in Equalising Big-Party Dominance (Xu Xiaoge)Lifting the Veil of Ignorance: Internet's Impact on Knowledge Gap (Debbie Goh)Squaring Political Circles: Coping with Conflicting Information (Natalie Pang)The Silence of the Majority: Political Talk During Election Time (Weiyu Zhang)Conclusion (Tan Tarn How)AppendicesAbout the Contributors Readership: Students, educators, academics, media, policymakers, policy makers, community leaders, members of civil society and the lay intelligent reader. Key Features:Landmark study which examines the impact of media on Singapore electionsChapters which looks at niche areas like influence of social media on political traits, voting behaviour, knowledge gap and political talk during the electionsKeywords:Elections;Social Media;Politics;Alternative media;Party websites;Political Traits;Political Narratives;Political Discourse;Media Usage;Knowledge Gap

Author : E.J. Dionne Jr.
Publisher : Bloomsbury Publishing USA
ISBN 13 : 160819440X
Total Pages : 353 pages
Book Rating : 4.07/5 ( download)

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Download or read book Our Divided Political Heart written by E.J. Dionne Jr. and published by Bloomsbury Publishing USA. This book was released on 2012-05-22 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: America today is at a political impasse; we face a nation divided and discontented. Acclaimed political commentator E.J. Dionne argues that Americans can't agree on who we are as a nation because we can't agree on who we've been, or what it is, philosophically and spiritually, that makes us "Americans." Dionne places our current quarrels in the long-standing tradition of struggle between two core values: the love of individualism and our reverence for community. Both make us who we are, and to ignore either one is to distort our national character. He sees the current Tea Party as a representation of hyper-individualism, and takes on their agenda-serving distortions of history, from the Revolution to the Civil War and the constitutional role of government. Tea Partiers have reacted fiercely to President Obama, who seeks to restore a communitarian balance - a cause in American liberalism which Dionne traces through recent decades. The ability of the American system to self-correct may be one of its greatest assets, but we have been caught in cycles of over-correcting. Dionne seeks, through an understanding of our factious past, to rediscover the idea of true progress, and the confidence that it can be achieved.

Author : James L. Sundquist
Publisher : Brookings Institution Press
ISBN 13 : 9780815723189
Total Pages : 484 pages
Book Rating : 4.80/5 ( download)

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Download or read book Dynamics of the Party System written by James L. Sundquist and published by Brookings Institution Press. This book was released on 2011-10-01 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the original edition of Dynamics of the Party System was published in 1973, American politics have continued on a tumultuous course. In the vacuum left by the decline of the Democratic and Republican parties, single-interest groups have risen and flourished. Protest movements on the left and the New Right at the opposite pole have challenged and divided the major parties, and the Reagan Revolution--in reversing a fifty-year trend toward governmental expansion--may turn out to have revolutionized the party system too. In this edition, as in the first, current political trends and events are placed in a historical and theoretical context. Focusing upon three major realignments of the past--those of the 1850s, the 1890s, and the 1930s--Sundquist traces the processes by which basic transformations of the country's two-party system occur. From the historical case studies, he fashions a theory as to the why and how of party realignment, then applies it to current and recent developments, through the first two years of the Reagan presidency and the midterm election of 1982. The theoretical sections of the first edition are refined in this one, the historical sections are revised to take account of recent scholarship, and the chapters dealing with the postwar period are almost wholly rewritten. The conclusion of the original work is, in general, confirmed: the existing party system is likely to be strengthened as public attention is again riveted on domestic economic issues, and the headlong trend of recent decades toward political independence and party disintegration reversed, at least for a time.

Author : Parker J. Palmer
Publisher : John Wiley & Sons
ISBN 13 : 1118970365
Total Pages : 320 pages
Book Rating : 4.62/5 ( download)

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Download or read book Healing the Heart of Democracy written by Parker J. Palmer and published by John Wiley & Sons. This book was released on 2014-07-31 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hope for American democracy in an era of deep divisions In Healing the Heart of Democracy, Parker J. Palmer quickens our instinct to seek the common good and gives us the tools to do it. This timely, courageous and practical work—intensely personal as well as political—is not about them, "those people" in Washington D.C., or in our state capitals, on whom we blame our political problems. It's about us, "We the People," and what we can do in everyday settings like families, neighborhoods, classrooms, congregations and workplaces to resist divide-and-conquer politics and restore a government "of the people, by the people, for the people." In the same compelling, inspiring prose that has made him a bestselling author, Palmer explores five "habits of the heart" that can help us restore democracy's foundations as we nurture them in ourselves and each other: An understanding that we are all in this together An appreciation of the value of "otherness" An ability to hold tension in life-giving ways A sense of personal voice and agency A capacity to create community Healing the Heart of Democracy is an eloquent and empowering call for "We the People" to reclaim our democracy. The online journal Democracy & Education called it "one of the most important books of the early 21st Century." And Publishers Weekly, in a Starred Review, said "This beautifully written book deserves a wide audience that will benefit from discussing it."

Author : Donald R. Kinder
Publisher : University of Chicago Press
ISBN 13 : 022645259X
Total Pages : 226 pages
Book Rating : 4.93/5 ( download)

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Download or read book Neither Liberal nor Conservative written by Donald R. Kinder and published by University of Chicago Press. This book was released on 2017-05-24 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Congress is crippled by ideological conflict. The political parties are more polarized today than at any time since the Civil War. Americans disagree, fiercely, about just about everything, from terrorism and national security, to taxes and government spending, to immigration and gay marriage. Well, American elites disagree fiercely. But average Americans do not. This, at least, was the position staked out by Philip Converse in his famous essay on belief systems, which drew on surveys carried out during the Eisenhower Era to conclude that most Americans were innocent of ideology. In Neither Liberal nor Conservative, Donald Kinder and Nathan Kalmoe argue that ideological innocence applies nearly as well to the current state of American public opinion. Real liberals and real conservatives are found in impressive numbers only among those who are deeply engaged in political life. The ideological battles between American political elites show up as scattered skirmishes in the general public, if they show up at all. If ideology is out of reach for all but a few who are deeply and seriously engaged in political life, how do Americans decide whom to elect president; whether affirmative action is good or bad? Kinder and Kalmoe offer a persuasive group-centered answer. Political preferences arise less from ideological differences than from the attachments and antagonisms of group life.

Author : Hans J. G. Hassell
Publisher : Cambridge University Press
ISBN 13 : 1108420990
Total Pages : 233 pages
Book Rating : 4.90/5 ( download)

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Download or read book The Party's Primary written by Hans J. G. Hassell and published by Cambridge University Press. This book was released on 2017-12-28 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates how party elites influence candidate decisions and shape the outcomes of primary elections for House and Senate.

Author : Taeku Lee
Publisher : University of Chicago Press
ISBN 13 : 0226470253
Total Pages : 302 pages
Book Rating : 4.52/5 ( download)

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Download or read book Mobilizing Public Opinion written by Taeku Lee and published by University of Chicago Press. This book was released on 2002-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: List of Tables and Figures Introduction 1. Elite Opinion Theory and Activated Mass Opinion 2. Black Insurgency and the Dynamics of Mass Opinion 3. The Sovereign Status of Survey Data 4. Constituency Mail as Public Opinion 5. The Racial, Regional, and Organizational Bases of Mass Activation 6. Contested Meanings and Movement Agency 7. Two Nations, Separate Grooves Appendix One: Question Wording, Scales, and Coding of Variables in Survey Analysis Appendix Two: Bibliographic Sources for Racial Attitude Items, 1937-1965 Appendix Three: Sampling and Coding of Constituency Mail Appendix Four: Typology of Interpretive Frames Notes References Acknowledgments Index.

Author : Philip A. Klinkner
Publisher : Yale University Press
ISBN 13 : 9780300060089
Total Pages : 300 pages
Book Rating : 4.84/5 ( download)

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Download or read book The Losing Parties written by Philip A. Klinkner and published by Yale University Press. This book was released on 1994-01-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines how the American Democratic and Republican parties have responded to presidential election defeats between 1956 to 1993. Drawing on party documents, interviews with party officials and contemporary accounts, it provides case studies of opposition party politics.