Packaging Design Successful Product Branding From Concept To Shelf 2e

Author : Marianne R. Klimchuk
Publisher : John Wiley & Sons
ISBN 13 : 1118358546
Total Pages : 256 pages
Book Rating : 4.42/5 ( download)

DOWNLOAD NOW!

Download or read book Packaging Design written by Marianne R. Klimchuk and published by John Wiley & Sons. This book was released on 2013-02-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully updated single-source guide to creating successfulpackaging designs for consumer products Now in full-color throughout, Packaging Design, SecondEdition has been fully updated to secure its place as the mostcomprehensive resource of professional information for creatingpackaging designs that serve as the marketing vehicles for consumerproducts. Packed with practical guidance, step-by-step descriptionsof the creative process, and all-important insights into thevarying perspectives of the stakeholders, the design phases, andthe production process, this book illuminates the business ofpackaging design like no other. Whether you're a designer, brand manager, or packagingmanufacturer, the highly visual coverage in Packaging Designwill be useful to you, as well as everyone else involved in theprocess of marketing consumer products. To address the most currentpackaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of theentire packaging design process, including the business ofpackaging design, terminology, design principles, the creativeprocess, and pre-production and production issues A new chapter that puts packaging design in the context ofbrand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phaseof the packaging design process A history of packaging design covered in brief to provide acontext and framework for today's business Useful appendices on portfolio preparation for the student andthe professional, along with general legal and regulatory issuesand professional practice guidelines

Author : Marianne R. Klimchuk
Publisher : Wiley
ISBN 13 : 9780471720164
Total Pages : 0 pages
Book Rating : 4.6X/5 ( download)

DOWNLOAD NOW!

Download or read book Packaging Design written by Marianne R. Klimchuk and published by Wiley. This book was released on 2006-09-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines

Author : Gavin Ambrose
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034223
Total Pages : 208 pages
Book Rating : 4.28/5 ( download)

DOWNLOAD NOW!

Download or read book Packaging the Brand written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Author : Aaron L. Brody
Publisher : CRC Press
ISBN 13 : 1420004328
Total Pages : 616 pages
Book Rating : 4.28/5 ( download)

DOWNLOAD NOW!

Download or read book Developing New Food Products for a Changing Marketplace written by Aaron L. Brody and published by CRC Press. This book was released on 2007-11-05 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch and marketing. Offering the same caliber of information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts. Applying insights from real life experience, contributors probe the retail environment, covering optimization, sensory analysis, package design, and the increasingly important role of the research chef or culinologist in providing the basic recipe.

Author : Wendy Jedlicka
Publisher : John Wiley & Sons
ISBN 13 : 0470640278
Total Pages : 534 pages
Book Rating : 4.72/5 ( download)

DOWNLOAD NOW!

Download or read book Sustainable Graphic Design written by Wendy Jedlicka and published by John Wiley & Sons. This book was released on 2010-05-28 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: The graphic artist's guide to sustainable design Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together. Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners. Contributors Paul Andre Paul J. Beckmann Sharell Benson Arlene Birt Robert Callif Don Carli Jeremy Faludi Terry Gips Fred Haberman Dan Halsey Jessica Jones Curt McNamara John Moes Jacquelyn Ottman Holly Robbins Pamela Smith Dion Zuess Biomimicry Guild Carbonless Promise Chlorine Free Products Association Environmental Paper Network Eureka Recycling Great Printer Environmental Initiative Package Design Magazine Promotional Product Solutions Sustainable Green Printing Partnership Sustainable Packaging Coalition

Author : Jennifer Visocky O'Grady
Publisher : Rockport Publishers
ISBN 13 : 161673938X
Total Pages : 192 pages
Book Rating : 4.86/5 ( download)

DOWNLOAD NOW!

Download or read book A Designer's Research Manual written by Jennifer Visocky O'Grady and published by Rockport Publishers. This book was released on 2009-02-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

Author : Perry Chua, Dann Ilicic
Publisher :
ISBN 13 : 9781610596947
Total Pages : 204 pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book Logo Savvy written by Perry Chua, Dann Ilicic and published by . This book was released on 2008 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name--a seemingly simple activity which can be extremely challenging.

Author : Jerry Jankowski
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.56/5 ( download)

DOWNLOAD NOW!

Download or read book Shelf Space written by Jerry Jankowski and published by . This book was released on 1998-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: World War II is over, and the supermarket shelves are groaning under the weight of thousands of new items. From aerosol sprays to TV dinners to molded plastics--the package designer's task has never been more challenging, or more fun. Designers and pop culture buffs alike will revel in this outstanding portfolio of package design from the mid-1940s to mid-1960s, a veritable social history of postwar consumer culture. 154 color and 17 b&w images.

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.80/5 ( download)

DOWNLOAD NOW!

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Author : Tim Halloran
Publisher : John Wiley & Sons
ISBN 13 : 1118611284
Total Pages : 272 pages
Book Rating : 4.89/5 ( download)

DOWNLOAD NOW!

Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.