Overpromise And Overdeliver Revised Edition

Author : Rick Barrera
Publisher : Penguin
ISBN 13 : 1101046430
Total Pages : 242 pages
Book Rating : 4.32/5 ( download)

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Download or read book Overpromise and Overdeliver (Revised Edition) written by Rick Barrera and published by Penguin. This book was released on 2009-04-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

Author : Rick Barrera
Publisher : Penguin
ISBN 13 : 9781591840619
Total Pages : 242 pages
Book Rating : 4.19/5 ( download)

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Download or read book Overpromise and Overdeliver written by Rick Barrera and published by Penguin. This book was released on 2004 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.

Author : Paul Byerly
Publisher : Karis Publishing
ISBN 13 : 9780971804050
Total Pages : 220 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Generous Husband written by Paul Byerly and published by Karis Publishing. This book was released on 2004-11 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would your marriage improve if you could give your wife what she most wants? Generosity can work wonders, but only if you give what is most wanted. This book, which will help you target your giving, contains over 400 tips designed to meet her needs in the areas of touch, romance, gifts, service, a shared walk, communication, prayer, affirmation, time, and sex. Includes special tips for holidays and parents. Additional sections: Massage - Sexual and Non-Sexual Cooking for the Citchen Clueless The Flood - AKA Menstruation Buying Lingerie - Without Dying of Embarrassment Paul H. Byerly began e-mailing generous tips in 2001. His daily Generous Husband messages are now received by over two thousand men around the world.

Author : Florence Isaacs
Publisher : Potter Style
ISBN 13 : 0307874249
Total Pages : 155 pages
Book Rating : 4.45/5 ( download)

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Download or read book Business Notes written by Florence Isaacs and published by Potter Style. This book was released on 2010-06-16 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Isaacs takes her own advice and offers a very personal and very engaging view of an etiquette practice many would prefer to forget.

Author : Bob Lewis
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523098856
Total Pages : 227 pages
Book Rating : 4.59/5 ( download)

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Download or read book There's No Such Thing as an IT Project written by Bob Lewis and published by Berrett-Koehler Publishers. This book was released on 2019-09-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to stop pouring vast sums of money into technology projects that don't have a lasting impact by closing the communication gap between IT and leadership. Too many businesses miss opportunity after opportunity to design, plan, and achieve intentional business change. Why? Because they charter projects focused on delivering software products: IT projects. But as this groundbreaking book points out, there's no such thing as an IT project—or at least there shouldn't be. It's always about intentional business change, or what's the point? It's time to stop providing simplistic, one-dimensional, all-you-gotta-do panaceas. When the only constant in business is change, truly useful IT has to help you change instead of build solutions that are obsolete even before they are completed. IT consultant Bob Lewis, author of the bestselling Bare Bones Project Management, has joined forces with seasoned CIO Dave Kaiser to give you the tools you need. It's a multidimensional, relentlessly practical guide. Condensed to handbook length and seasoned with Lewis's trademark sardonic humor, it's an enjoyable and digestible read as well. Lewis and Kaiser take you step by step through the process of building a collaboration between IT and the rest of the business that really works. Insisting on intentional business change takes patience, communication, and courage, but it has a huge payoff. More to the point, insist on anything else and every penny you spend will be a wasted dime and a waste of time.

Author : Scott de Marchi
Publisher : Penguin
ISBN 13 : 1101151439
Total Pages : 208 pages
Book Rating : 4.33/5 ( download)

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Download or read book You Are What You Choose written by Scott de Marchi and published by Penguin. This book was released on 2009-11-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth? Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with “the usual” way of deciding whenever there’s a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. We’re also consistent about how much information we want and how much we care about the opinions of others. Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, they’ll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts.

Author : Terri Schneider
Publisher : Hatherleigh Press
ISBN 13 : 1578267250
Total Pages : 224 pages
Book Rating : 4.55/5 ( download)

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Download or read book Triathlon Training Handbook written by Terri Schneider and published by Hatherleigh Press. This book was released on 2018-02-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to achieving your triathlon goals through a three-stage fitness training program. Combining running, swimming and biking-specific exercises with complementary endurance and strength training, The Triathlon Training Handbook approach emphasizes targeted fitness milestones alongside proper recovery. These workouts provide easy-to-follow programs divided weekly and by level (beginner, intermediate, advanced). • PROVEN TECHNIQUES FOR STRENGTH AND ENDURANCE. Combining proven strength and endurance training routines with specific skill programs, The Triathlon Training Handbook lets you push your body to reach its full potential--getting the results you want while avoiding stress-based injury and unwanted setbacks. • EASY-TO-FOLLOW WORKOUT PLANS. With workouts perfect for anyone from beginners to experts, The Triathlon Training Handbook allows people to jump right in at their personal fitness level, making the workouts quick and easy to include in your existing routines. • ONLINE SUPPORT THROUGH GETFITNOW PLATFORM. Comprehensive online support via social media, community forums, and website featuring additional content such as exclusive exercise videos, nutritional tips, live updates from authors, and more. • EXPERT PRESENTATION GUARANTEES RESULTS. The Triathlon Training Handbook takes all of support and expert guidance of a dedicated personal trainer--and puts it right in your hands. Training tips and expert notes are included, as well as a training journal where you can log your progress.

Author : Anthony J. Alessandra
Publisher : Simon and Schuster
ISBN 13 : 0671764489
Total Pages : 280 pages
Book Rating : 4.87/5 ( download)

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Download or read book Non-Manipulative Selling written by Anthony J. Alessandra and published by Simon and Schuster. This book was released on 1992-04-09 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salespeople are among the most highly paid professionals in American society, and they are very important to the economy. Why, then, do so few people respect sales as a career? In Non-Manipulative Selling the authors attempt to address that question for a broad business audience. Non-Manipulative Selling offers the strategies and techniques for creating customers, not just sales.

Author : Grant Cardone
Publisher : Penguin
ISBN 13 : 1101981059
Total Pages : 242 pages
Book Rating : 4.54/5 ( download)

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Download or read book Be Obsessed or Be Average written by Grant Cardone and published by Penguin. This book was released on 2016-10-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine. Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted. Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom. Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane. Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional. If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to: · Set crazy goals—and reach them, every single day. · Feed the beast: when you value money and spend it on the right things, you get more of it. · Shut down the doubters—and use your haters as fuel. Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.

Author : Rick Barrera
Publisher :
ISBN 13 : 9780143062141
Total Pages : 0 pages
Book Rating : 4.4X/5 ( download)

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Download or read book Overpromise & Overdeliver written by Rick Barrera and published by . This book was released on 2006-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Old Cliché In Business Is That Smart Companies Underpromise And Overdeliver. But In A Crowded Marketplace, Underpromising Is A One-Way Ticket To Oblivion. How Did Extraordinary Companies Like Tivo, Best Buy, The Container Store, American Girl, And Washington Mutual Come Out Of Nowhere To Virtually Take Over Their Respective Markets From Bigger And Wealthier Competitors? Not By Spending A Fortune On Marketing. All They Did Was Keep Their Promises . . . And Not Just Any Promises, But Dangerously Ambitious Promises. These Companies Used A Radical New Formula: They Overpromised To Lure Customers In And Then Overdelivered To Keep Them. In Overpromise And Overdeliver, Marketing Guru Rick Barrera Uses Groundbreaking Research And Case Studies To Show How These Word-Of-Mouth-Driven Successes Have Mastered What He Calls Touchpoint Branding The Art Of Making Sure That Every Point Of Contact Between A Company And Its Customers Is Well Executed And Fulfills An Over-The-Top Brand Promise. Barrera Explains How Touchpoint Branding S Three Major Components Product Touchpoints, System Touchpoints, And Human Touchpoints Can Create Dramatic Market Differentiation. The Companies Featured In This Book Start With An Extraordinary Product (Like The Ipod), Supported By Smoothly Running Systems (Like The Sumerset Houseboats Web Site), And Add Satisfying Human Contact (Like The Luxury Service At A Ritz-Carlton Hotel). In A Crowded Business Environment Where Everyone Seems To Be Shouting The Same Message At Peak Volume, Overpromising And Overdelivering Is The Best Way To Stand Out. Barrera Offers Powerful And Easy-To-Apply Lessons Not Only For Senior Managers But Also For Individuals At Any Level For Anyone Who Wants To Create Unshakable Customer Loyalty.