Online Reputation Management In Destination And Hospitality

Author : Riccardo Rialti
Publisher : Emerald Group Publishing
ISBN 13 : 1803823771
Total Pages : 228 pages
Book Rating : 4.75/5 ( download)

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Download or read book Online Reputation Management in Destination and Hospitality written by Riccardo Rialti and published by Emerald Group Publishing. This book was released on 2023-02-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.

Author : Gustavo, Nuno
Publisher : IGI Global
ISBN 13 : 1799883086
Total Pages : 379 pages
Book Rating : 4.81/5 ( download)

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Download or read book Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality written by Gustavo, Nuno and published by IGI Global. This book was released on 2022-02-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.

Author : R. Govers
Publisher : Springer
ISBN 13 : 0230247024
Total Pages : 429 pages
Book Rating : 4.24/5 ( download)

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Download or read book Place Branding written by R. Govers and published by Springer. This book was released on 2016-01-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136346635
Total Pages : 393 pages
Book Rating : 4.37/5 ( download)

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Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Author : Youcheng Wang
Publisher : CABI
ISBN 13 : 9781845937003
Total Pages : 370 pages
Book Rating : 4.07/5 ( download)

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Download or read book Tourism Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011-03-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

Author : Manuel Rodríguez-Díaz
Publisher : MDPI
ISBN 13 : 3039214713
Total Pages : 122 pages
Book Rating : 4.16/5 ( download)

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Download or read book Tourism Destination Management written by Manuel Rodríguez-Díaz and published by MDPI. This book was released on 2019-09-18 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations. The book is made up of five research studies that focus on analyzing the transition towards a more circular tourist activity in hotels, image as a competitive factor of destinations, the value of cultural creativity, the coherence of online reputation, and the relationship between hotel prices and online reputation in different tourist destinations.

Author : Dogan Gursoy
Publisher : Routledge
ISBN 13 : 1351588273
Total Pages : 710 pages
Book Rating : 4.70/5 ( download)

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Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2018-04-27 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Author : Peter O'Connor
Publisher :
ISBN 13 : 9781999602109
Total Pages : 203 pages
Book Rating : 4.02/5 ( download)

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Download or read book Reviewed! written by Peter O'Connor and published by . This book was released on 2018 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: For hotels wanting to sell through online channels, user reviews have become incredibly influential. Every customer has an opinion and feels entitled to share it with the world. As a result, both on dedicated review sites such as TripAdvisor.com or built into property pages on Online Travel agency websites, what past customers are saying about you can make or break your business, making proactively managing your online reputation essential. However, responding to harsh and sometimes unwarranted criticism on a multitude of websites is often an uphill battle. With the process new to most hoteliers, many struggle to manage it effectively, or sometimes even know where to start, resulting in missed opportunities and a damaged online reputation. Thankfully help is at hand. Based on techniques learned working with both independent and chain hotels, Reviewed! The hoteliers' unofficial guide will assist you in defending, controlling and enhancing your property's online reputation. Using a highly practical approach, this guide provides precise, detailed, step-by-step solutions, tactics and suggestions to help you to: - Better understand the role and importance of user reviews in today's highly competitive online booking environment- Manage your hotel's pre-purchase image so you can more easily exceed guest expectations and drive better user reviews- Use proven strategies to respond to reviews, both positive and negative- Challenge and remove suspicious or unwarranted reviews- Appreciate how the main review channels work and how best to manage their idiosyncrasies and requirements - Assess which software tools to use to assist in online reputation management - Understand how you can drive additional favourable reviews to increase your rating scores and positioning- Use reviews as a free corporate intelligence tool to better understand your, and your competitors', relative strengths and weaknesses. [Source : 4e de couverture].

Author : Gursoy, Dogan
Publisher : Edward Elgar Publishing
ISBN 13 : 1800371411
Total Pages : 528 pages
Book Rating : 4.15/5 ( download)

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Download or read book Handbook on Tourism and Social Media written by Gursoy, Dogan and published by Edward Elgar Publishing. This book was released on 2022-02-11 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

Author : Roberta Minazzi
Publisher : Springer
ISBN 13 : 3319051822
Total Pages : 178 pages
Book Rating : 4.26/5 ( download)

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Download or read book Social Media Marketing in Tourism and Hospitality written by Roberta Minazzi and published by Springer. This book was released on 2014-11-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.