On Building A Social Movement

Author : Alison Mack
Publisher :
ISBN 13 : 9780309303316
Total Pages : 110 pages
Book Rating : 4.11/5 ( download)

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Download or read book Supporting a Movement for Health and Health Equity written by Alison Mack and published by . This book was released on 2014-12-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Supporting a Movement for Health and Health Equity" is the summary of a workshop convened in December 2013 by the Institute of Medicine Roundtable on the Promotion of Health Equity and the Elimination of Health Disparities and the Roundtable on Population Health Improvement to explore the lessons that may be gleaned from social movements, both those that are health-related and those that are not primarily focused on health. Participants and presenters focused on elements identified from the history and sociology of social change movements and how such elements can be applied to present-day efforts nationally and across communities to improve the chances for long, healthy lives for all. The idea of movements and movement building is inextricably linked with the history of public health. Historically, most movements - including, for example, those for safer working conditions, for clean water, and for safe food - have emerged from the sustained efforts of many different groups of individuals, which were often organized in order to protest and advocate for changes in the name of such values as fairness and human rights. The purpose of the workshop was to have a conversation about how to support the fragments of health movements that roundtable members believed they could see occurring in society and in the health field. Recent reports from the National Academies have highlighted evidence that the United States gets poor value on its extraordinary investments in health - in particular, on its investments in health care - as American life expectancy lags behind that of other wealthy nations. As a result, many individuals and organizations, including the Healthy People 2020 initiative, have called for better health and longer lives.

Author : Derrick Feldmann
Publisher : John Wiley & Sons
ISBN 13 : 1119133424
Total Pages : 224 pages
Book Rating : 4.21/5 ( download)

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Download or read book Social Movements for Good: How Companies and Causes Create Viral Change written by Derrick Feldmann and published by John Wiley & Sons. This book was released on 2016-01-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.

Author : Leslie R. Crutchfield
Publisher : John Wiley & Sons
ISBN 13 : 1119413788
Total Pages : 194 pages
Book Rating : 4.83/5 ( download)

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Download or read book How Change Happens written by Leslie R. Crutchfield and published by John Wiley & Sons. This book was released on 2018-03-20 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.

Author : Bill Moyer
Publisher : New Society Publishers
ISBN 13 : 9780865714182
Total Pages : 254 pages
Book Rating : 4.85/5 ( download)

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Download or read book Doing Democracy written by Bill Moyer and published by New Society Publishers. This book was released on 2001-08-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: An empowering guide to understanding the strategies behind successful social movements.

Author : Hank Johnston
Publisher : John Wiley & Sons
ISBN 13 : 0745682340
Total Pages : 176 pages
Book Rating : 4.41/5 ( download)

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Download or read book What is a Social Movement? written by Hank Johnston and published by John Wiley & Sons. This book was released on 2014-04-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social movements play a central role in the scope and direction of social change. They were instrumental in the creation of the modern state and, today, are major forces in politics and culture. Environmentalism, gay rights, alterglobalization, and Islamic fundamentalism are all movements with far-reaching impacts on contemporary society. What is a Social Movement? traces how the study of movements such as these - of their structures, their ideas, and their repertoires of protest - have grown in recent years to become a major focus in the social sciences. It deftly navigates the organizational, ideational, and cultural complexity of political and social movements, and offers a succinct but comprehensive overview of the hows, whys, and wheretofores of studying them. The book analyzes how politics and culture frequently intersect as people participate in movements that call for change and pursue group interests. By focusing on movement organizations and networks, on what they do, and how they articulate their ideas of justice and collective interests, What is a Social Movement? lays the essential groundwork for understanding this significant and exciting field of research, where it came from, and where it is headed.

Author : Scott Goodson
Publisher : McGraw Hill Professional
ISBN 13 : 0071782818
Total Pages : 272 pages
Book Rating : 4.14/5 ( download)

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Download or read book Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements written by Scott Goodson and published by McGraw Hill Professional. This book was released on 2012-02-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself—let the movement control your message Home in on the core objectives of your concept or brand—and align these values with what people are for (or against) “Light the spark”—create a culture within your organization that can embrace and drive a movement Leverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

Author : Sidney Tarrow
Publisher : Cambridge University Press
ISBN 13 : 9780521629478
Total Pages : 292 pages
Book Rating : 4.70/5 ( download)

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Download or read book Power in Movement written by Sidney Tarrow and published by Cambridge University Press. This book was released on 1998-05-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike political or economic institutions, social movements have an elusive power, but one that is no less real. From the French and American revolutions through the democratic and workers' movements of the nineteenth century to the totalitarian movements of today, movements exercise a fleeting but powerful influence on politics and society. This study surveys the history of the social movement, puts forward a theory of collective action to explain its surges and declines, and offers an interpretation of the power of movement that emphasises its effects on personal lives, policy reforms and political culture. While covering cultural, organisational and personal sources of movements' power, the book emphasises the rise and fall of social movements as part of political struggle and as the outcome of changes in political opportunity structure.

Author : Paul Almeida
Publisher : University of California Press
ISBN 13 : 0520290917
Total Pages : 234 pages
Book Rating : 4.14/5 ( download)

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Download or read book Social Movements written by Paul Almeida and published by University of California Press. This book was released on 2019-02-26 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Movements cleverly translates the art of collective action and mobilization by excluded groups to facilitate understanding social change from below. Students learn the core components of social movements, the theory and methods used to study them, and the conditions under which they can lead to political and social transformation. This fully class-tested book is the first to be organized along the lines of the major subfields of social movement scholarship—framing, movement emergence, recruitment, and outcomes—to provide comprehensive coverage in a single core text. Features include: use of real data collected in the U.S. and around the world the emphasis on student learning outcomes case studies that bring social movements to life examples of cultural repertoires used by movements (flyers, pamphlets, event data on activist websites, illustrations by activist musicians) to mobilize a group topics such as immigrant rights, transnational movement for climate justice, Women's Marches, Fight for $15, Occupy Wall Street, Gun Violence, Black Lives Matter, and the mobilization of popular movements in the global South on issues of authoritarian rule and neoliberalism With this book, students deepen their understanding of movement dynamics, methods of investigation, and dominant theoretical perspectives, all while being challenged to consider their own place in relation to social movements.

Author : Professor Marisa von Bülow
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1472417674
Total Pages : 243 pages
Book Rating : 4.71/5 ( download)

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Download or read book Social Movement Dynamics written by Professor Marisa von Bülow and published by Ashgate Publishing, Ltd.. This book was released on 2015-09-28 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an overview of new approaches to the study of social movements emerging out of Latin America, based on original and innovative analyses of the recent changes in collective action across the region. The authors analyze a broad set of countries and social movements, while focusing on three key theoretical debates: the interactions between routine and contentious politics, the relationship between protest and context, and the organizational configurations of social movements.

Author : Derrick Feldmann
Publisher : John Wiley & Sons
ISBN 13 : 1119133394
Total Pages : 222 pages
Book Rating : 4.91/5 ( download)

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Download or read book Social Movements for Good: How Companies and Causes Create Viral Change written by Derrick Feldmann and published by John Wiley & Sons. This book was released on 2016-02-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.