On Becoming A Consumer

Author : James U. McNeal
Publisher : Routledge
ISBN 13 : 075068335X
Total Pages : 430 pages
Book Rating : 4.57/5 ( download)

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Download or read book On Becoming a Consumer written by James U. McNeal and published by Routledge. This book was released on 2007 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.

Author : Ashwani Monga
Publisher : Routledge
ISBN 13 : 1351061763
Total Pages : 127 pages
Book Rating : 4.66/5 ( download)

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Download or read book Becoming a Consumer Psychologist written by Ashwani Monga and published by Routledge. This book was released on 2019-11-13 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area. Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology. The authors' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices.

Author : James McNeal
Publisher : Routledge
ISBN 13 : 1136375619
Total Pages : 432 pages
Book Rating : 4.13/5 ( download)

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Download or read book On Becoming a Consumer written by James McNeal and published by Routledge. This book was released on 2007-02-19 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.

Author : Solomon
Publisher : Pearson Education India
ISBN 13 : 9788177580327
Total Pages : 562 pages
Book Rating : 4.29/5 ( download)

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Download or read book Consumer Behavior written by Solomon and published by Pearson Education India. This book was released on 1971 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Prof Dr Alejandro Néstor García Martínez
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1472443179
Total Pages : 223 pages
Book Rating : 4.75/5 ( download)

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Download or read book Being Human in a Consumer Society written by Prof Dr Alejandro Néstor García Martínez and published by Ashgate Publishing, Ltd.. This book was released on 2015-02-28 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy. With attention to a wide range of subjects, including postemotional law and responsibility, dehumanised consumption and prosumerism, fashion, embodiment, conspicuous consumption, and sustainability, this book analyzes the structural and cultural transformations that can be identified in consumer society. It also offers a critical view of whether consumption is leading to an increased isolation, individualization or commodification of human beings, suggesting an analytical framework for understanding consumer culture and human praxis.

Author : James U. McNeal
Publisher : Routledge
ISBN 13 : 9780080469737
Total Pages : 408 pages
Book Rating : 4.36/5 ( download)

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Download or read book On Becoming a Consumer written by James U. McNeal and published by Routledge. This book was released on 2007-01-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. - focuses on the *process* of how young children become consumers - takes developmental approach to a key area in consumer marketing - provides theory and international examples, including several drawn from the authors experience in China

Author : Helga Dittmar
Publisher : Psychology Press
ISBN 13 : 1135420157
Total Pages : 452 pages
Book Rating : 4.54/5 ( download)

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Download or read book Consumer Culture, Identity and Well-Being written by Helga Dittmar and published by Psychology Press. This book was released on 2007-09-12 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In particular, it focuses on: the purchasing of material goods as a means of expressing and seeking identity, and the negative consequences of this psychological buying motivations in conventional buying environments and on the Internet the unrealistic socio-cultural beauty ideals embodied by idealized models. Throughout, different approaches from social psychology are integrated, such as self-completion, self-discrepancy and value theory, to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves and the implications this has for their psychological and physical health. This book is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and adults. More specifically, it will be of interest to students and researchers in social psychology, sociology, media studies, communication and other social sciences, as well as to psychologists, health workers, and practitioners interested in the topics of identity, consumption pathologies, body image, and body-related behaviours.

Author : Erik Larson
Publisher : Penguin Books
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.36/5 ( download)

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Download or read book Naked Consumer written by Erik Larson and published by Penguin Books. This book was released on 1994-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.

Author : David Glen Mick
Publisher : Routledge
ISBN 13 : 1848728522
Total Pages : 768 pages
Book Rating : 4.23/5 ( download)

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Download or read book Transformative Consumer Research for Personal and Collective Well-being written by David Glen Mick and published by Routledge. This book was released on 2012 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.

Author : Sidney P. Malone
Publisher : Tate Pub & Enterprises Llc
ISBN 13 : 9781602472716
Total Pages : 49 pages
Book Rating : 4.18/5 ( download)

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Download or read book How to Be a Producer & Not Just a Consumer written by Sidney P. Malone and published by Tate Pub & Enterprises Llc. This book was released on 2008-07-01 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Sidney P. Malone is the founder and CEO of New Growth International, a multi-faceted corporation that oversees various non-profit and profit ventures. He has a Bachelor of Arts in Business Administration and a Masters in Education Administration and Supervision. In 2004, Dr. Malone was presented with an honorary Doctorate of Divinity by the St. Thomas Divinity School located in Jacksonville, Florida. On August 5, 1990, Dr. Malone along with his wife founded New Growth In Christ Christian Center, a thriving, innovative ministry that ministers to millions of people via television, conferences and weekly meetings. He is also the founder of Ministry Training International, a school of ministry that provides leadership training for all who endeavor to venture into ministry or other non-profit entities. Dr. Malone is the President of Covenant Pastors International, The Malone Group, an investment and consulting company as well as a board member of several local and national organizations. Dr. Malone is married to his beautiful wife, Rochelle and are proud parents of 4 daughters: Dominique, Sydney, Jasmine and Madison. Book Sketch Have you ever wondered why you dont get the results you desire in conflict or money management? The answer is simple: you are being a consumer and not a producer. Dr. Sidney Malones book How to be a Producer, not a Consumer, will pave the way for success that will produce fruits in your life. Success lies around every corner; the key is finding it. Look towards a higher power than yourself, and learn How to be Producer, Not a Consumer.