Old Time Advertising Cuts And Typography

Author : Boston Type and Stereotype Foundry
Publisher :
ISBN 13 : 9780486260235
Total Pages : 184 pages
Book Rating : 4.32/5 ( download)

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Download or read book Old-time Advertising Cuts and Typography written by Boston Type and Stereotype Foundry and published by . This book was released on 1832 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of eye-catching cuts: eagles, musical instruments, animals, sports, many more. Also typefaces—Italian, Black, Fat, Shaded, Outlined, etc. Over 700 illus.

Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 162153491X
Total Pages : 224 pages
Book Rating : 4.14/5 ( download)

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Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Frederick James Trezise
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.31/5 ( download)

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Download or read book The Typography of Advertisements written by Frederick James Trezise and published by . This book was released on 1911 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Dover
Publisher : Courier Corporation
ISBN 13 : 0486316009
Total Pages : 128 pages
Book Rating : 4.00/5 ( download)

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Download or read book Vintage Advertising Art and Design written by Dover and published by Courier Corporation. This book was released on 2014-03-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive volume contains all the essentials for creating ads with a retro look and feel. Contents include borders, frames, images, and typographic elements for re-creating authentic styles of the 1890s–1920s.

Author : Andrew C. Long
Publisher : Syracuse University Press
ISBN 13 : 0815652321
Total Pages : 288 pages
Book Rating : 4.28/5 ( download)

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Download or read book Reading Arabia written by Andrew C. Long and published by Syracuse University Press. This book was released on 2014-02-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Arabia traces the evolving tradition of British Orientalism in the late nineteenth and early twentieth centuries, examining the role of mass print culture in constructing the British public’s perception of “Arabia.” Long brings together close readings and ideological analyses of primary texts by Richard Burton, Charles Doughty, Robert Cunninghame Graham, Marmaduke Pickthall, and T. E. Lawrence, along with pamphlets, journalism and commentary, silent films, stage spectacles, and travel literature. Through these texts, Long examines the fantasy of the Orient and its constitutive function. Building on the pioneering work of Edward Said, Reading Arabia looks beyond foreign policy debates and issues of human rights to show how British Orientalism is rooted in words and phrases of a popular culture that shaped the way the public read and imagined the Arab world.

Author : E. Melanie Dupuis
Publisher : NYU Press
ISBN 13 : 0814719384
Total Pages : 323 pages
Book Rating : 4.81/5 ( download)

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Download or read book Nature's Perfect Food written by E. Melanie Dupuis and published by NYU Press. This book was released on 2002-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of how Americans came to drink milk For over a century, America's nutrition authorities have heralded milk as "nature's perfect food," as "indispensable" and "the most complete food." These milk "boosters" have ranged from consumer activists, to government nutritionists, to the American Dairy Council and its ubiquitous milk moustache ads. The image of milk as wholesome and body-building has a long history, but is it accurate? Recently, within the newest social movements around food, milk has lost favor. Vegan anti-milk rhetoric portrays the dairy industry as cruel to animals and milk as bad for humans. Recently, books with titles like, "Milk: The Deadly Poison," and "Don't Drink Your Milk" have portrayed milk as toxic and unhealthy. Controversies over genetically-engineered cows and questions about antibiotic residue have also prompted consumers to question whether the milk they drink each day is truly good for them. In Nature's Perfect Food Melanie Dupuis illuminates these questions by telling the story of how Americans came to drink milk. We learn how cow's milk, which was associated with bacteria and disease became a staple of the American diet. Along the way we encounter 19th century evangelists who were convinced that cow's milk was the perfect food with divine properties, brewers whose tainted cow feed poisoned the milk supply, and informal wetnursing networks that were destroyed with the onset of urbanization and industrialization. Informative and entertaining, Nature's Perfect Food will be the standard work on the history of milk.

Author : New York Times Company
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.43/5 ( download)

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Download or read book The New York Times Typographical Standards written by New York Times Company and published by . This book was released on 1927 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Gilbert P. Farrar
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.67/5 ( download)

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Download or read book The Typography of Advertisements that Pay written by Gilbert P. Farrar and published by . This book was released on 1917 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jim Aitchison
Publisher : FT Press
ISBN 13 : 0133412334
Total Pages : 596 pages
Book Rating : 4.38/5 ( download)

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Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Author : Frederick James Trezise
Publisher : Forgotten Books
ISBN 13 : 9780282503734
Total Pages : 140 pages
Book Rating : 4.30/5 ( download)

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Download or read book The Typography of Advertisements (Classic Reprint) written by Frederick James Trezise and published by Forgotten Books. This book was released on 2017-07-23 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Typography of Advertisements Those who have made a study of the psychology of advertising have emphasized the importance of the effect of the design of the advertisement upon the mind. It is from the design, rather than the wording, that the first impressions are gained. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.