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Author : George Henry Edward Hawkins
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.01/5 ( download)
Download or read book Newspaper Advertising written by George Henry Edward Hawkins and published by . This book was released on 1914 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.86/5 ( download)
Download or read book Newspaper Advertising written by and published by . This book was released on 1886 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Edwin Chasnoff
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.70/5 ( download)
Download or read book Selling Newspaper Space written by Joseph Edwin Chasnoff and published by . This book was released on 1913 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jason Rogers
Publisher :
ISBN 13 :
Total Pages : 660 pages
Book Rating : 4.66/5 ( download)
Download or read book Building Newspaper Advertising written by Jason Rogers and published by . This book was released on 1919 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Ways and Means
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.83/5 ( download)
Download or read book Purchase of Newspaper Advertising ... written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Ways and Means
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.2P/5 ( download)
Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Banking and Currency
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.66/5 ( download)
Download or read book War Bond Government Newspaper Advertising written by United States. Congress. Senate. Committee on Banking and Currency and published by . This book was released on 1943 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandy Donovan
Publisher : Lerner Publications
ISBN 13 : 1467785261
Total Pages : 64 pages
Book Rating : 4.66/5 ( download)
Download or read book Media written by Sandy Donovan and published by Lerner Publications. This book was released on 2015-11-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The frenzied news coverage during a political election is unstoppable. Political ads also bombard you from every source—websites, TV, radio, and print. Then there are the memes, links, and video clips that show up through social media. Are these just annoyances, or do media messages actually shape an election's outcome? News outlets, campaign staff, and even members of the public use many forms of media for different purposes: to explain candidates' platforms, to explore issues, to expose controversy, and more. Some messages are biased, while others try to be balanced. Examine opposing viewpoints on some of the key issues involving media's role and consider for yourself what power media has to influence the election process.
Author : Lawrence A. Kreiser, Jr.
Publisher : LSU Press
ISBN 13 : 0807171565
Total Pages : 252 pages
Book Rating : 4.61/5 ( download)
Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.
Author : Rowell, George Presbury & Co
Publisher :
ISBN 13 :
Total Pages : 882 pages
Book Rating : 4.29/5 ( download)
Download or read book The Men who Advertise written by Rowell, George Presbury & Co and published by . This book was released on 1870 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:
