New Wave Marketing

Author : Casey Gromer
Publisher :
ISBN 13 : 9781729123027
Total Pages : 105 pages
Book Rating : 4.23/5 ( download)

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Download or read book A Fresh Wave of Marketing written by Casey Gromer and published by . This book was released on 2018-10-28 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're a visionary entrepreneur, and the core of your business is making an impact on the world. Finding a better way. Making a difference. Shaking up the status quo. -But even though the visionary in you can solve all the world's problems on a cocktail napkin over coffee, when it comes to getting your business over that next big hump: --You are burning out trying to move the needle on your profit--You feel out of control and, instead of controlling your business, your business is controlling you--You have lost your brand message in translation--You change directions so quickly that your team can't keep up--You have a fear of letting go--You are still so deep in the day-to-day of your business that you never have time for family or things you enjoy-A Fresh Wave of Marketing takes a different approach. Discover the marketing strategies, systems, and processes you need to step out of the daily marketing burnout and into your role as visionary leader of your business.

Author : Hermawan Kartajaya
Publisher : Gramedia Pustaka Utama
ISBN 13 : 9792242392
Total Pages : 320 pages
Book Rating : 4.93/5 ( download)

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Download or read book NEW WAVE MARKETING written by Hermawan Kartajaya and published by Gramedia Pustaka Utama. This book was released on 2013-01-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook,Blog, Web 2.0, Wikipedia, Social Networking, Mobile Marketing, Experiential Marketing, Offline dan Online Community. Many-to-Many Marketing.Itulah istilah-istilah yang belakangan marak dalam bisnis ataupun marketing khususnya. Lanskap bisnis memang sudah dan sedang berubah dengan cepatnya sehingga memerlukan berbagai pendekatan baru untuk menyikapinya.Konsep-konsep marketing yang ada dalam buku-buku teks saat ini menjadi kurang relevan lagi di tengah gelombang perubahan yang utamanya dipicu oleh perkembangan teknologi internet dengan Web 2.0-nya serta perkembangan mobile technology.Pendekatan marketing yang bersifat vertikal, top-down, dan one-to-many akan digantikan oleh pendekatan yang bersifat horisontal, bottom-up, dan peer-to-peer serta many-to-many. Legacy Marketing akan digantikan oleh New Wave Marketing. Dengan pendekatan ini, pemasar bisa melakukan aktivitas low-budget high-impact marketing.The New Wave Marketing berintikan 12 Cs:1. Communitization2. Confirming3. Clarifying4. Coding5. Co-Creation6. Currency7. Communal Activation8. Conversation9. Commercialization10. Character11. Caring12. Collaboration

Author : Hermawan Kartajaya
Publisher : Gramedia Pustaka Utama
ISBN 13 : 6020349411
Total Pages : 320 pages
Book Rating : 4.11/5 ( download)

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Download or read book CONNECT - Surfing New Wave Marketing written by Hermawan Kartajaya and published by Gramedia Pustaka Utama. This book was released on 2013-05-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sebagai sekuel dari buku New Wave Marketing, di dalam buku Connect! ini kami menjabarkan secara komprehensif mengenai "why", "what", dan "how" untuk menjalankan pemasaran New Wave. Dalam buku ini, kami tidak hanya berbicara tentang Connect! secara online, tapi juga offline. Karena penting untuk diklarifikasi bahwa New Wave Marketing, sebuah orde baru di dunia marketing, bukan Internet Marketing, Digital Marketing atau Online Marketing, meskipun Internet yang makin perkasa ini memaksa sebuah Company untuk terus Connect! Online memang bisa menimbulkan excitement dan engagement, tapi offline bisa lebih jauh ke intimacy dan enthusiasm! Dan, kalau keduanya digabung akan menjadi suatu Connection yang bersifat Physical, Intellectual, Emotional, dan Spiritual! Untuk sukses dalam melakukan Connection secara holistik seperti ini, pemasar perlu sadar akan tiga angkatan Connect! Yang pertama adalah mobile connect. Pertanyaan testingnya adalah ""Are you well-connected?"" baik online maupun offline. Tingkat dua adalah Experiential Connect. Pertanyaan yang relevan adalah ""How deep is your Connection?"" Bukan cuma hanya ""Are you well-Connected!" Dan, tingkat paling tinggi dalam Connect adalah Social Connect! Pertanyaan yang tepat sekarang adalah "How strong is the Connectivity?" Well-Connected is the Mobile Connect! Deep-Connection is the Experiential Connect! Strong-Connectivity is the Social Connect! Pemasar yang menunggangi ketiga hal tersebut untuk praktik 12Cs layak disebut sebagai The Connect-Ready New Wave Marketer! Pemasar yang siap menjalankan 12Cs dari New Wave Marketing! Karena itu, judul buku sekuel ini adalah Connect!: Surfing New Wave Marketing. Untuk melakukan surfing di laut pun Anda mesti siap dengan segala macam perlengkapan. Maka dari itu, siapkan diri. Connect! untuk mengurangi New Wave Marketing."

Author : Kotler Philip
Publisher : World Scientific
ISBN 13 : 9813275480
Total Pages : 344 pages
Book Rating : 4.85/5 ( download)

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Download or read book Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers written by Kotler Philip and published by World Scientific. This book was released on 2019-03-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813201983
Total Pages : 303 pages
Book Rating : 4.89/5 ( download)

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Download or read book Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

Author : Ken Sacharin
Publisher : John Wiley & Sons
ISBN 13 : 0471436925
Total Pages : 209 pages
Book Rating : 4.28/5 ( download)

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Download or read book Attention! written by Ken Sacharin and published by John Wiley & Sons. This book was released on 2004-03-29 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business experts reveal why this book will grab your ATTENTION! "The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives,' or account managers. I heartily recommend it." —Ed Papazian, President, Media Dynamics, Inc. "In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences." —Russ Winer, Professor of Business, University of California, Berkeley

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9811221731
Total Pages : 288 pages
Book Rating : 4.36/5 ( download)

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Download or read book Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony written by Philip Kotler and published by World Scientific. This book was released on 2021-02-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1119835208
Total Pages : 297 pages
Book Rating : 4.02/5 ( download)

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Download or read book Entrepreneurial Marketing written by Philip Kotler and published by John Wiley & Sons. This book was released on 2023-03-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

Author : Hayden Cox
Publisher : Simon and Schuster
ISBN 13 : 1925310612
Total Pages : 344 pages
Book Rating : 4.10/5 ( download)

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Download or read book New Wave Vision written by Hayden Cox and published by Simon and Schuster. This book was released on 2016-10-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'At only 33, Hayden Cox is one of the surf industry's most successful and innovative businessmen. He revolutionised design by creating the Hypto Krypto, an initially weird-looking surfboard that has become the biggest selling model in world surfing history' -- The Australian 'Hayden is like a hip quantum physicist. He buzzes with numbers, degrees, fibre weaves and parabolas' -- Surfing Magazine 'A young Australian inventor who has reshaped surfboard technology for the better' -- GQ Magazine This book is about creating something -- no matter your passion, age or industry. Behind every innovative product there is a creator, a vision and a story. New Wave Vision centres around Hayden Cox's story -- a young person in business who started his brand Haydenshapes at age 15, challenged an industry and, through passion, grit and enterprise, created a global bestselling surfboard brand known for innovative design and collaborations with the world's best. This book is experience driven and shares the realities, the lessons, the highs and the lows. It is not an overnight success story nor is it a how-to. It's a candid first-hand take on nearly two decades of building from ground up, innovation, surviving through challenges and backing yourself -- with insights and real experiences shared by some of the most influential names in the business world, from the co-founder of Google Maps to skater Tony Hawk, the founder Oakley, Aesop, and others.

Author : Crown Publishing Group
Publisher : Prima Lifestyles
ISBN 13 : 9780761504870
Total Pages : 48 pages
Book Rating : 4.77/5 ( download)

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Download or read book Wave 3 written by Crown Publishing Group and published by Prima Lifestyles. This book was released on 1995-10-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: