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Author :
Publisher : The ABC of XYZ
ISBN 13 :
Total Pages : 47 pages
Book Rating : 4./5 ( download)
Download or read book Seriously Cool- Marketing & Communicating with Diverse Generations written by and published by The ABC of XYZ. This book was released on with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Beard
Publisher :
ISBN 13 : 9781921029424
Total Pages : 141 pages
Book Rating : 4.20/5 ( download)
Download or read book Music Marketing, PR & Image Making written by Mark Beard and published by . This book was released on 2006 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Music Industry is changing – there are more opportunities than ever for those wanting to learn the inside workings of the industry and for those looking for a Do-It-Yourself guide to the music industry.Shane Simpson's Music Business is the seminal text for those studying the music industry in Australia and New Zealand. The Music Business Supplement Series is a TAFE curriculum based supplement to Simpson's Music Business book. The series contains a number of titles aimed specifically at students of Music Business at all levels from senior High School to University. The series presents a practical how to guide to a range topics in the music industry. Drawing from the information presented in Music Business, the Supplements are uniquely Australasian in their discussions of the Music Industry. Each book contains detailed discussion on areas of the music industry supplemented with study questions, short tests, discussion points and practical exercises to consolidate students learning.Music Marketing, PR and Image Making allows students to take a hands-on approach to creating their own music business-marketing plan, while looking in turn at the history of marketing, market research, developing a marketing mix and creating dynamic publicity kits. All of this is done with a specific focus on the music industry marketing environment in Australia and New Zealand today.
Author : Morag White
Publisher : DoctorZed Publishing
ISBN 13 : 0987209930
Total Pages : 145 pages
Book Rating : 4.31/5 ( download)
Download or read book The Publicity Push written by Morag White and published by DoctorZed Publishing. This book was released on 2012 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Publicity Push is designed for the publicity novice and for those who want to selfself-manage their media activities. The book guides the reader through the communication process, explains how to design effective publicity programs, analyses what makes a newsworthy story, demonstrates how to write a media release, discusses the importance of developing professional relationships with the media and how to manage in a crisis.The book is ideal for the small business operator, the arts practitioner or for anyone serious about building a credible media profile. Readers should be able to easily implement the strategies outlined in the book to achieve their goals or, alternatively, use the information toconfidently brief a professional publicist The media landscape is undergoing the biggest transformation, some say, since the development of the Gutenberg printing press. The internet has given rise to the citizen journalist, with social media tools like Facebook and Twitter allowing us all to become active participants in the generating of news. Newsrooms are now completely reinventing themselves, and journalists regularly make 'call outs' via social media to source experts and information for stories.This easy access to the internet means the public is much more media savvy- social media can create overnight sensations and celebrities.
Author : Ariel Hyatt
Publisher :
ISBN 13 : 9781649696946
Total Pages : 270 pages
Book Rating : 4.49/5 ( download)
Download or read book The Ultimate Guide to Music Publicity written by Ariel Hyatt and published by . This book was released on 2021-06-02 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide to Music Publicity, Proven Strategies For Getting Featured In Blogs, Playlists, & Traditional Media breaks down everything you need to know to master an effective and well rounded communication strategy for your music. It includes step-by-step exercises and mind maps that Ariel Hyatt created for her workshops, masterclasses and music industry programs taught around the world. It also provides samples of pitches, press releases, and bios utilized in successful music publicity campaigns. It features indispensable advice from a wide swath of music industry luminaries including veteran music publicists, bio writers, editors, playlisters, and podcasters, who generously contributed their tips from both sides of the desk. And, 11 indie musicians share their inspirational PR journeys.
Author : Tammy Donham
Publisher : CRC Press
ISBN 13 : 100058500X
Total Pages : 519 pages
Book Rating : 4.01/5 ( download)
Download or read book Marketing Recorded Music written by Tammy Donham and published by CRC Press. This book was released on 2022-06-12 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.
Author : Tony Barrow
Publisher : Routledge
ISBN 13 : 1134777175
Total Pages : 252 pages
Book Rating : 4.74/5 ( download)
Download or read book Inside the Music Business written by Tony Barrow and published by Routledge. This book was released on 2003-09-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide to a career in the music industry. Offering advice as to how to get into the business, it explains the main features of a wide range of jobs, such as management, production, promotion and merchandise through to the working lives of recording artists and session musicians.
Author : Bobby Borg
Publisher : Rowman & Littlefield
ISBN 13 : 1538134632
Total Pages : 454 pages
Book Rating : 4.34/5 ( download)
Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Author : Lee Wilson
Publisher : Simon and Schuster
ISBN 13 : 1621531996
Total Pages : 256 pages
Book Rating : 4.99/5 ( download)
Download or read book Making It in the Music Business written by Lee Wilson and published by Simon and Schuster. This book was released on 2008-01-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of real-life examples, readers will find up-to-date information on avoiding copyright infringement, working effectively with managers and music lawyers, developing management and booking agreements, and more. This updated edition is completely revised and expanded with two brand-new chapters on the do's and don't's of starting and running a band, and how to make money from music. It also includes expanded material on Internet copyright issues.
Author : Thomas William Hutchison
Publisher : Taylor & Francis
ISBN 13 : 0240823702
Total Pages : 306 pages
Book Rating : 4.06/5 ( download)
Download or read book Web Marketing for the Music Business written by Thomas William Hutchison and published by Taylor & Francis. This book was released on 2013 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion. * Provides instruction on promoting both music and the artist on the Internet, showing how to develop maximum online exposure * Offers guidance in website development, to save money by getting the site up and running right the first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the Internet a tool that works for you
Author : Tommy Swindali
Publisher : Tommy Swindali
ISBN 13 :
Total Pages : 107 pages
Book Rating : 4./5 ( download)
Download or read book Music Business Skills For Musicians: Make Money from Music, Discover The Music Industry and Explode Your Music Career! written by Tommy Swindali and published by Tommy Swindali. This book was released on 2020-08-27 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Your In The Music Business, Read This Today you need to view yourself through the new rules of the music industry. Those who play by them will succeed. Gone are the old days where you would hope to get signed and then become a star (i.e. everything would be done for you). Do you wonder why other artists are getting breaks and you are not? Making it in the music industry isn't about catching that big break anymore. Getting your career off the ground can be a long and scary task. In this cutting-edge book Tommy Swindali maps out everything you need to know and provides you with the tools necessary to get to where you want to be. The tools are yours to use, but only if you want it bad enough. Find out why you should run your music career like a business. Then allow me to simplify that process and walk you through all the steps that the professionals take. You don't want to be another tired and broke artist forced to get a job you hate. Do yourself a favor. Whether you are an active or aspiring musician, or an aspiring music manager or agent - this book is perfect for you. In this book you will discover: What to Look for When Making a Deal Understand The Importance of Streaming and Subscription Discover The New Rules of The Music Industry with "360 Degree" Deals Connect With The Right People Who Will Help You to The Next Level Multiply Your Income Forever With Music Licensing How to Get Signed and Have A&Rs Chasing You The Secrets to Using Funding Develop Your Brand and Make a Good First Impression Monetizing Your Music And Much, Much More So if you want to go somewhere big with your music and/or learn the music business Click Add To Cart
