Multinationals In Emerging Markets By Means Of Nestle In China

Author : Julia Schwieger
Publisher : GRIN Verlag
ISBN 13 : 3668486891
Total Pages : 31 pages
Book Rating : 4.98/5 ( download)

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Download or read book Multinationals in Emerging Markets by means of Nestlé in China written by Julia Schwieger and published by GRIN Verlag. This book was released on 2017-07-19 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - General, grade: 1.0, EBC University Düsseldorf, language: English, abstract: The growing interdependence of countries and internationalization of companies is one of the most extensively discussed topics of the last decades. Not only international trade has risen strongly, but also foreign direct investments (FDI) have been increasingly conducted by expanding companies worldwide. Companies widening their range by seizing opportunities internationally are most likely able to fuel their growth, whereas the position of organizations that only operate nationally is continuously weakened. Therefore, especially big multinational corporations from developed countries, like Nestle or Unilever, strive to steadily expand their global presence in order to thrive in a highly competitive global market. Whereas emerging countries, like China or India, are popular to invest in for MNCs, internationalization is increasingly including companies from those developing nations as well. Additionally, those Emerging Market Multinationals (EMNCs) are not only gaining power on an international level but are also becoming effective local competitors for multinationals in their home markets. Hence, losing their market shares to the local competition, MNCs are forced to rethink their strategy in emerging markets. According to the new challenges, multinationals have to face in developing markets the following paper aims to analyze the competitive environment in emerging countries and thus derive promising approaches for MNCs to successfully stabilize their position. The analysis will be based on a theoretical background, including the description of general reasons for internationalization, foreign direct investments as an entry mode as well as the “Being International Strategies” according to Bartlett/Ghoshal (1989) and broader relevant models. Afterwards, the current situation and competitive environment in emerging markets will be outlined. The analysis itself will be conducted on the example of Nestlé in the Chinese market in order to further assess MNCs’ position in developing countries. After giving a short company introduction, the Chinese food processing industry, as well as Nestlé's internationalization strategy, will be examined. In order to further assess the company`s position and performance in China Porter’s 5 forces framework will be applied. To conclude, general implications for the competitive situation in emerging markets and MNC’s strategies as well as an evaluation of Nestlé’s position in China are derived and outlined.

Author : Jean-Paul Lar‡on
Publisher : World Scientific
ISBN 13 : 9812835008
Total Pages : 300 pages
Book Rating : 4.00/5 ( download)

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Download or read book Chinese Multinationals written by Jean-Paul Lar‡on and published by World Scientific. This book was released on 2009 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.

Author : Zuohao Hu
Publisher : Routledge
ISBN 13 : 1317205936
Total Pages : 222 pages
Book Rating : 4.37/5 ( download)

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Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Author : Dawar, Niraj
Publisher : London : Richard Ivey School of Business, University of Western Ontario
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.40/5 ( download)

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Download or read book Competing with Giants : Survival Strategies for Emerging Market Companies written by Dawar, Niraj and published by London : Richard Ivey School of Business, University of Western Ontario. This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Antoine van Agtmael
Publisher : Simon and Schuster
ISBN 13 : 1847375146
Total Pages : 473 pages
Book Rating : 4.48/5 ( download)

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Download or read book The Emerging Markets Century written by Antoine van Agtmael and published by Simon and Schuster. This book was released on 2008-09-04 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new breed of powerhouse companies from the emerging markets is catching their Western competitors off-guard. Household names of today - IBM, Ford, Wal-Mart - are in danger of becoming has-beens as these more innovative superstars rise to dominance, representing both an urgent competitive challenge and an unprecedented investment and business opportunity. Understanding how they have become world-class market leaders - and where they are going next - is crucial to an understanding of the future of globalization. Training his brilliant investor's eye on the top twenty-five of these emerging market companies, visionary international investment analyst Antoine van Agtmael takes readers into the boardroom suites and labs where they are outmanoeuvring their Western competitors. He reveals how these companies have made it to the top of the global heap, profiling major players such as China's Haier appliance manufacturer; Korea's Samsung; Brazil's Embraer jet maker; and India's Infosys. Divulging their strategies for future growth, he analyses how their rise to prominence will change our lives. His unique insights reveal both how we in the West can capitalize on the opportunities these companies represent while also mobilizing a powerful response to the challenges they present.

Author : Lawrence L. Allen
Publisher : AMACOM/American Management Association
ISBN 13 : 081441432X
Total Pages : 258 pages
Book Rating : 4.23/5 ( download)

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Download or read book Chocolate Fortunes written by Lawrence L. Allen and published by AMACOM/American Management Association. This book was released on 2010 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?

Author : Luciano Ciravegna
Publisher : Pearson Education
ISBN 13 : 0132983389
Total Pages : 353 pages
Book Rating : 4.89/5 ( download)

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Download or read book Operating in Emerging Markets written by Luciano Ciravegna and published by Pearson Education. This book was released on 2013 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a "developed world" mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today's most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future. "Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries." --S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University

Author : Seung Ho Park
Publisher : Springer
ISBN 13 : 1137538597
Total Pages : 163 pages
Book Rating : 4.98/5 ( download)

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Download or read book Scaling the Tail: Managing Profitable Growth in Emerging Markets written by Seung Ho Park and published by Springer. This book was released on 2015-12-17 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Author : Rabi S. Bhagat
Publisher : Routledge
ISBN 13 : 113658434X
Total Pages : 365 pages
Book Rating : 4.43/5 ( download)

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Download or read book Work Stress and Coping in the Era of Globalization written by Rabi S. Bhagat and published by Routledge. This book was released on 2016-04-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the phenomena of how individuals experience work stress and coping in both developed and developing countries in the world. Rabi Bhagat, known for his cross-cultural scholarship in this area, and his co authors, help us recognize the causes and consequences of work stress. They present a systematic, comprehensive review of this topic with plenty of practical insights and case studies examining work stress and coping in the era of globalization. Researchers, practitioners and students in the field of industrial organizational psychology, organizational behavior, and human resources management will find this book of interest.

Author : M. Marinov
Publisher : Springer
ISBN 13 : 0230363660
Total Pages : 465 pages
Book Rating : 4.63/5 ( download)

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Download or read book Internationalization of Emerging Economies and Firms written by M. Marinov and published by Springer. This book was released on 2011-11-30 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages and the struggle in finding ways to counterbalance late coming into the international arena in the process of internationalization.