Author : Alan M. Rugman
Publisher : Oxford University Press on Demand
ISBN 13 : 9780199258185
Total Pages : 219 pages
Book Rating : 4.8X/5 ( download)
Book Synopsis Multinationals as Flagship Firms by : Alan M. Rugman
Download or read book Multinationals as Flagship Firms written by Alan M. Rugman and published by Oxford University Press on Demand. This book was released on 2003 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this text, Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of the flagship firm/five partners model is then applied to the telecommunications, chemicals, automotive and electronics sectors.