Multimodal Studies

Author : Kay O'Halloran
Publisher : Routledge
ISBN 13 : 1136811176
Total Pages : 291 pages
Book Rating : 4.73/5 ( download)

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Download or read book Multimodal Studies written by Kay O'Halloran and published by Routledge. This book was released on 2012-05-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality.

Author : Emilia Djonov
Publisher : Routledge
ISBN 13 : 1136249028
Total Pages : 285 pages
Book Rating : 4.20/5 ( download)

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Download or read book Critical Multimodal Studies of Popular Discourse written by Emilia Djonov and published by Routledge. This book was released on 2013-09-23 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.

Author : Sumin Zhao
Publisher : Routledge
ISBN 13 : 1315520990
Total Pages : 214 pages
Book Rating : 4.95/5 ( download)

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Download or read book Advancing Multimodal and Critical Discourse Studies written by Sumin Zhao and published by Routledge. This book was released on 2017-09-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.

Author : Markus A. Höllerer
Publisher : Routledge
ISBN 13 : 9780367786847
Total Pages : 228 pages
Book Rating : 4.42/5 ( download)

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Download or read book Visual and Multimodal Research in Organization and Management Studies written by Markus A. Höllerer and published by Routledge. This book was released on 2021-03-31 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together two domains of scholarly inquiry: organization and management studies, and the study of visual and multimodal communication, and integrates these two domains of research in a way that will benefit both.

Author : Maria Grazia Sindoni
Publisher : Taylor & Francis
ISBN 13 : 1317219198
Total Pages : 212 pages
Book Rating : 4.94/5 ( download)

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Download or read book Mapping Multimodal Performance Studies written by Maria Grazia Sindoni and published by Taylor & Francis. This book was released on 2016-12-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a first attempt to map the broad context of performance studies from a multimodal perspective. It collects original research on traditional performing arts (theatre, dance, opera), live (durational performance) and mediated/recorded performances (films, television shows), as well as performative discursive practices on social media by adopting several theories and methodologies all dealing with the notion of multimodality. As a mostly dynamic and also interactive environment for various text types and genres, the context of performance studies provides many opportunities to produce meaning verbally and non-verbally. All chapters in this book develop frameworks for the analysis of performance-related events and activities and explore empirical case studies in a range of different ages and cultures. A further focus lies on the communicative strategies deployed by different communities of practice, taking into account processes of production, distribution, and consumption of such texts in diverse spatial and temporal contexts.

Author : John Bateman
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110480042
Total Pages : 424 pages
Book Rating : 4.47/5 ( download)

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Download or read book Multimodality written by John Bateman and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

Author : Carey Jewitt
Publisher :
ISBN 13 : 9781138245198
Total Pages : 0 pages
Book Rating : 4.94/5 ( download)

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Download or read book The Routledge Handbook of Multimodal Analysis written by Carey Jewitt and published by . This book was released on 2016-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.

Author : John Bateman
Publisher : Routledge
ISBN 13 : 1136467556
Total Pages : 339 pages
Book Rating : 4.54/5 ( download)

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Download or read book Multimodal Film Analysis written by John Bateman and published by Routledge. This book was released on 2013-06-17 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new basis for the empirical analysis of film. Starting from an established body of work in film theory, the authors show how a close incorporation of the current state of the art in multimodal theory—including accounts of the syntagmatic and paradigmatic axes of organisation, discourse semantics and advanced ‘layout structure’—builds a methodology by which concrete details of film sequences drive mechanisms for constructing filmic discourse structures. The book introduces the necessary background, the open questions raised, and the method by which analysis can proceed step-by-step. Extensive examples are given from a broad range of films. With this new analytic tool set, the reader will approach the study of film organisation with new levels of detail and probe more deeply into the fundamental question of the discipline: just how is it that films reliably communicate meaning?

Author : Kay O'Halloran
Publisher : Routledge
ISBN 13 : 1136811168
Total Pages : 268 pages
Book Rating : 4.66/5 ( download)

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Download or read book Multimodal Studies written by Kay O'Halloran and published by Routledge. This book was released on 2012-05-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenon of multimodality has, as Jewitt observes, generated interest "across many disciplines...against the backdrop of considerable social change." Contemporary societies are grappling with the social implications of the rapid increase in sophistication and range of multimodal practices, particularly within interactive digital media, so that the study of multimodality also becomes essential within an increasing range of practical domains. As a result of this increasing interest in multimodality, scholars, teachers and practitioners are on the one hand uncovering many different issues arising from its study, such as those of theory and methodology, while also exploring multimodality within an increasing range of domains. Such an increase and range of interest in multimodality heralds the emergence of a distinct multimodal studies field: as both the mapping of a domain of enquiry, and as the site of the development of theories, descriptions and methodologies specific to and adapted for the study of multimodality. The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors aim to show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality; while characterizing specific works as tending to some degree towards one or other of these main areas of focus. Such a characterization is seen as part of a move towards the identification and thus development of a distinct field of multimodal studies.

Author : Ognyan Seizov
Publisher : Bloomsbury Publishing
ISBN 13 : 1350026522
Total Pages : 312 pages
Book Rating : 4.20/5 ( download)

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Download or read book New Studies in Multimodality written by Ognyan Seizov and published by Bloomsbury Publishing. This book was released on 2017-07-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.