Monitoring Social Media

Author : Rao, N. Raghavendra
Publisher : IGI Global
ISBN 13 : 1522508473
Total Pages : 470 pages
Book Rating : 4.72/5 ( download)

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Download or read book Social Media Listening and Monitoring for Business Applications written by Rao, N. Raghavendra and published by IGI Global. This book was released on 2016-09-21 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Author : Michael J. Paul
Publisher : Springer Nature
ISBN 13 : 3031023110
Total Pages : 163 pages
Book Rating : 4.18/5 ( download)

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Download or read book Social Monitoring for Public Health written by Michael J. Paul and published by Springer Nature. This book was released on 2022-05-31 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice. Social monitoring, the analysis of social media and other user-generated web data, has brought advances in the way we leverage population data to understand health. Social media offers advantages over traditional data sources, including real-time data availability, ease of access, and reduced cost. Social media allows us to ask, and answer, questions we never thought possible. This book presents an overview of the progress on uses of social monitoring to study public health over the past decade. We explain available data sources, common methods, and survey research on social monitoring in a wide range of public health areas. Our examples come from topics such as disease surveillance, behavioral medicine, and mental health, among others. We explore the limitations and concerns of these methods. Our survey of this exciting new field of data-driven research lays out future research directions.

Author : Introbooks
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.92/5 ( download)

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Download or read book Artificial Intellligence in Social Media written by Introbooks and published by . This book was released on 2020-04-07 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, "Why should social media be concerned about all this data floating around?" The answer to this question is that this 'meta - data' is of great value to social media platforms.One reason is that the social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.

Author : Jamie Turner
Publisher : FT Press
ISBN 13 : 0133037681
Total Pages : 32 pages
Book Rating : 4.85/5 ( download)

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Download or read book How to Use Social Media Monitoring Tools written by Jamie Turner and published by FT Press. This book was released on 2012-02-24 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Normal 0 false false false MicrosoftInternetExplorer4 It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. You’ll learn how to go beyond mere “snapshots” of who’s talking about you, determine whether your social media presence is actually achieving results, and use what you learn to drive more revenue. Turner begins by introducing both quantitative and qualitative tools for monitoring performance, and linking them to ROI through the crucial concept of Customer Lifetime Value (CLV). You’ll discover how to align measurement with business objectives; measure the effectiveness of branding and direct response; quickly capture emerging performance trends; and more. Turner briefly introduces many of today’s most valuable monitoring tools, including Google Alerts, Google Analytics, Spiral16, Radian6, Bit.ly, Visible Technologies, SWIX, PeopleBrowsr, SocialMention, BrandsEye, Heartbeat, and Alterian. He concludes with a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer.

Author : Daniel Trottier
Publisher : Routledge
ISBN 13 : 1317053826
Total Pages : 262 pages
Book Rating : 4.28/5 ( download)

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Download or read book Social Media as Surveillance written by Daniel Trottier and published by Routledge. This book was released on 2016-04-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: While there is a lot of popular and academic interest in social media, this is the first academic work which addresses its growing presence in the surveillance of everyday life. Some scholars have considered its impact on privacy, but these efforts overlook the broader risks for users. Commonsense recommendations of care and vigilance are not enough, as attempts to manage an individual presence are complicated by the features which make social media 'social'. Facebook friends routinely expose each other, and this information leaks from one context to another. This book develops a surveillance studies approach to social media by presenting first hand ethnographic research with a variety of personal and professional social media users. Using Facebook as a case-study, it describes growing monitoring practices that involve social media. What makes this study unique is that it not only considers social media surveillance as multi-purpose, but also shows how these different purposes augment one another, leading to a rapid spread of surveillance and visibility. Individual, institutional, market-based, security and intelligence forms of surveillance therefore co-exist with each other on the same site. Not only are they drawing from the same interface and information, but these practices also augment each other. This groundbreaking research considers the rapid growth and volatility of social media technology by treating these aspects as central to social media surveillance.

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309290333
Total Pages : 93 pages
Book Rating : 4.33/5 ( download)

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Download or read book Public Response to Alerts and Warnings Using Social Media written by National Research Council and published by National Academies Press. This book was released on 2013-02-04 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following an earlier NRC workshop on public response to alerts and warnings delivered to mobile devices, a related workshop was held on February 28 and 29, 2012 to look at the role of social media in disaster response. This was one of the first workshops convened to look systematically at the use of social media for alerts and warnings-an event that brought together social science researchers, technologists, emergency management professionals, and other experts on how the public and emergency managers use social media in disasters.In addition to exploring how officials monitor social media, as well as the resulting privacy considerations, the workshop focused on such topics as: what is known about how the public responds to alerts and warnings; the implications of what is known about such public responses for the use of social media to provide alerts and warnings to the public; and approaches to enhancing the situational awareness of emergency managers. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps summarizes presentations made by invited speakers, other remarks by workshop participants, and discussions during parallel breakout sessions. It also points to potential topics for future research, as well as possible areas for future research investment, and it describes some of the challenges facing disaster managers who are seeking to incorporate social media into regular practice.

Author : William Marcellino
Publisher :
ISBN 13 : 9780833098207
Total Pages : 0 pages
Book Rating : 4.09/5 ( download)

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Download or read book Monitoring Social Media written by William Marcellino and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To support the U.S. Department of Defense in expanding its capacity for social media analysis, this report reviews the analytic approaches that will be most valuable for information operations and considerations for implementation.

Author : Wendy W. Moe
Publisher : Cambridge University Press
ISBN 13 : 1107656036
Total Pages : 205 pages
Book Rating : 4.31/5 ( download)

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Download or read book Social Media Intelligence written by Wendy W. Moe and published by Cambridge University Press. This book was released on 2014-02-24 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.

Author : Karen E. Sutherland
Publisher : Springer Nature
ISBN 13 : 9811546584
Total Pages : 431 pages
Book Rating : 4.87/5 ( download)

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Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on 2020-12-21 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Author : Marcia H. Rioux
Publisher : Canadian Scholars’ Press
ISBN 13 : 1551307413
Total Pages : 326 pages
Book Rating : 4.11/5 ( download)

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Download or read book Disability, Rights Monitoring, and Social Change written by Marcia H. Rioux and published by Canadian Scholars’ Press. This book was released on 2015 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2006 United Nations Convention on the Rights of Persons with Disabilities has provided a significant catalyst and a legal mandate for disability rights monitoring, and discussions on disability rights are breaking new ground across disciplines. Disability, Rights Monitoring, and Social Change is an important and timely collection that explores and challenges the ways in which disability rights are monitored. The contributors to this edited volume range from grassroots activists to international scholars and United Nations advisors. The chapters address the current theoretical, methodological, and practical issues surrounding disability rights monitoring and offer a detailed look at law and policy reforms, best practices, and holistic methods. This unique compilation crosses the divide between the global South and North and explores the complex issues of intersectionality that arise for women with disabilities, Indigenous peoples with disabilities, and people with diverse disabilities. Its participatory methodology-calling for the inclusion of people with disabilities in processes that involve them-and its local and international perspective make this book a critical contribution to the fields of rights monitoring and disability studies. Appropriate for courses on disability, human rights, social justice, policy, and advocacy, this volume serves as a guide and learning tool for anyone interested in disability rights monitoring and, more generally, the effective practice of monitoring human rights.