Modern Marketing Research

Author : Fred M.. Feinberg
Publisher : Thomson South-Western
ISBN 13 : 9781133191025
Total Pages : 689 pages
Book Rating : 4.29/5 ( download)

DOWNLOAD NOW!

Download or read book Modern Marketing Research written by Fred M.. Feinberg and published by Thomson South-Western. This book was released on 2013 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.

Author : Chuck Chakrapani
Publisher : Toronto. : Pearson Prentice Hall
ISBN 13 : 9780131206830
Total Pages : 472 pages
Book Rating : 4.34/5 ( download)

DOWNLOAD NOW!

Download or read book Modern Marketing Research written by Chuck Chakrapani and published by Toronto. : Pearson Prentice Hall. This book was released on 2005 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Mark Bartholomew
Publisher : Stanford University Press
ISBN 13 : 1503602184
Total Pages : 248 pages
Book Rating : 4.82/5 ( download)

DOWNLOAD NOW!

Download or read book Adcreep written by Mark Bartholomew and published by Stanford University Press. This book was released on 2017-05-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.

Author : M. N. Mishra
Publisher :
ISBN 13 : 9788184880984
Total Pages : 348 pages
Book Rating : 4.87/5 ( download)

DOWNLOAD NOW!

Download or read book Modern Marketing Research written by M. N. Mishra and published by . This book was released on 2008 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Saransh Pandit
Publisher :
ISBN 13 : 9788189557874
Total Pages : 400 pages
Book Rating : 4.74/5 ( download)

DOWNLOAD NOW!

Download or read book Modern Marketing Research written by Saransh Pandit and published by . This book was released on 2007 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : S. G. Patil
Publisher :
ISBN 13 : 9788170406556
Total Pages : 4259 pages
Book Rating : 4.52/5 ( download)

DOWNLOAD NOW!

Download or read book Modern Marketing Research written by S. G. Patil and published by . This book was released on 1983 with total page 4259 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Harry Beckwith
Publisher : Business Plus
ISBN 13 : 0759521522
Total Pages : 137 pages
Book Rating : 4.20/5 ( download)

DOWNLOAD NOW!

Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Author : Burton Marcus
Publisher :
ISBN 13 :
Total Pages : 778 pages
Book Rating : 4.04/5 ( download)

DOWNLOAD NOW!

Download or read book Modern Marketing written by Burton Marcus and published by . This book was released on 1975 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Frank Jefkins
Publisher : Springer Science & Business Media
ISBN 13 : 9401168687
Total Pages : 241 pages
Book Rating : 4.87/5 ( download)

DOWNLOAD NOW!

Download or read book Modern Marketing Communications written by Frank Jefkins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.

Author : Lawrence S. Silver
Publisher : Routledge
ISBN 13 : 041589929X
Total Pages : 366 pages
Book Rating : 4.91/5 ( download)

DOWNLOAD NOW!

Download or read book The Essentials of Marketing Research written by Lawrence S. Silver and published by Routledge. This book was released on 2013 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.