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Author :
Publisher :
ISBN 13 : 9789393313072
Total Pages : 0 pages
Book Rating : 4.75/5 ( download)
Download or read book Modern Marketing Management written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Davar R S.
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.15/5 ( download)
Download or read book Modern Marketing Management written by Davar R S. and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred M.. Feinberg
Publisher : Thomson South-Western
ISBN 13 : 9781133191025
Total Pages : 689 pages
Book Rating : 4.29/5 ( download)
Download or read book Modern Marketing Research written by Fred M.. Feinberg and published by Thomson South-Western. This book was released on 2013 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
Author : R S N Pillai
Publisher : S. Chand Publishing
ISBN 13 : 8121916976
Total Pages : 390 pages
Book Rating : 4.74/5 ( download)
Download or read book Modern Marketing written by R S N Pillai and published by S. Chand Publishing. This book was released on 1987 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author : Rustom S. Davar
Publisher :
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.63/5 ( download)
Download or read book Modern Marketing Management written by Rustom S. Davar and published by . This book was released on 1997 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David H. Maister
Publisher : Simon and Schuster
ISBN 13 : 1471109658
Total Pages : 536 pages
Book Rating : 4.52/5 ( download)
Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Author : B. S. Bhatia
Publisher :
ISBN 13 : 9788171009589
Total Pages : 0 pages
Book Rating : 4.81/5 ( download)
Download or read book Modern Marketing Management written by B. S. Bhatia and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Govindarajan
Publisher : Alpha Science International, Limited
ISBN 13 : 9788173193163
Total Pages : 379 pages
Book Rating : 4.69/5 ( download)
Download or read book Modern Marketing Management written by M. Govindarajan and published by Alpha Science International, Limited. This book was released on 1999-01-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present book attempts to bridge the gap between the theory of marketing and reality. -Focuses on building a conceptual framework for developing marketing strategies -Highlights the sweeping economic reforms and their impact on the opening up of markets to foreign companies
Author : Burton Marcus
Publisher : Random House Trade
ISBN 13 : 9780394322544
Total Pages : 709 pages
Book Rating : 4.41/5 ( download)
Download or read book Modern Marketing Management written by Burton Marcus and published by Random House Trade. This book was released on 1980-01-01 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nair K Chandrasekharan
Publisher :
ISBN 13 : 9788174934253
Total Pages : 10347 pages
Book Rating : 4.51/5 ( download)
Download or read book Modern Marketing Management written by Nair K Chandrasekharan and published by . This book was released on 1992 with total page 10347 pages. Available in PDF, EPUB and Kindle. Book excerpt:
