Mobilized Marketing And The Consumer Technological Developments And Challenges

Author : Yamamoto, Gonca Telli
Publisher : IGI Global
ISBN 13 : 1605669172
Total Pages : 292 pages
Book Rating : 4.75/5 ( download)

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Download or read book Mobilized Marketing and the Consumer: Technological Developments and Challenges written by Yamamoto, Gonca Telli and published by IGI Global. This book was released on 2009-11-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

Author : Rodrigues, João M. F.
Publisher : IGI Global
ISBN 13 : 1522529284
Total Pages : 535 pages
Book Rating : 4.86/5 ( download)

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Download or read book Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications written by Rodrigues, João M. F. and published by IGI Global. This book was released on 2017-11-30 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market. The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.

Author : Goyal, Anita
Publisher : IGI Global
ISBN 13 : 1466646721
Total Pages : 410 pages
Book Rating : 4.28/5 ( download)

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Download or read book Innovations in Services Marketing and Management: Strategies for Emerging Economies written by Goyal, Anita and published by IGI Global. This book was released on 2013-10-31 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Author : Lin, Angela
Publisher : IGI Global
ISBN 13 : 1466640839
Total Pages : 256 pages
Book Rating : 4.32/5 ( download)

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Download or read book Consumer Information Systems and Relationship Management: Design, Implementation, and Use written by Lin, Angela and published by IGI Global. This book was released on 2013-05-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Author : Li, Eldon Y.
Publisher : IGI Global
ISBN 13 : 1466640278
Total Pages : 445 pages
Book Rating : 4.76/5 ( download)

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Download or read book Organizations and Social Networking: Utilizing Social Media to Engage Consumers written by Li, Eldon Y. and published by IGI Global. This book was released on 2013-05-31 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Author :
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958304
Total Pages : 228 pages
Book Rating : 4.02/5 ( download)

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Download or read book INTERNATIONAL CONFERENCE ON ADVANCES IN BUSINESS MANAGEMENT AND INTELLIGENCE SYSTEM-22 written by and published by Archers & Elevators Publishing House. This book was released on with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Rajagopal
Publisher : IGI Global
ISBN 13 : 1466640952
Total Pages : 274 pages
Book Rating : 4.55/5 ( download)

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Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466615990
Total Pages : 1426 pages
Book Rating : 4.91/5 ( download)

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Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Author : Hu, Wen-Chen
Publisher : IGI Global
ISBN 13 : 1466647167
Total Pages : 337 pages
Book Rating : 4.69/5 ( download)

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Download or read book Multidisciplinary Perspectives on Telecommunications, Wireless Systems, and Mobile Computing written by Hu, Wen-Chen and published by IGI Global. This book was released on 2013-11-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of new information and communication technologies has a considerable impact on the way humans interact with each other and their environment. The proper use of these technologies is an important consideration in the success of modern human endeavors. Multidisciplinary Perspectives on Telecommunications, Wireless Systems, and Mobile Computing explores some of the latest advances in wireless communication technologies, making use of empirical research and analytical case studies to evaluate best practices in the discipline. This book will provide insight into the next generation of information and communication technologies for developers, engineers, students, researchers, and managers in the telecommunications field.

Author : Group of Authors
Publisher : Czech Institute of Academic Education
ISBN 13 : 8088203155
Total Pages : 249 pages
Book Rating : 4.55/5 ( download)

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Download or read book Proceedings of IAC 2020 in Budapest written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2020-03-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Teaching, Learning and E-learning International Academic Conference on Management, Economics and Marketing International Academic Conference on Transport, Logistics, Tourism and Sport Science