Mobile Commerce

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1555 pages
Book Rating : 4.01/5 ( download)

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Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1555 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Author : Paul May
Publisher : Cambridge University Press
ISBN 13 : 9780521797566
Total Pages : 304 pages
Book Rating : 4.6X/5 ( download)

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Download or read book Mobile Commerce written by Paul May and published by Cambridge University Press. This book was released on 2001-04-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.

Author : Tim Hayden
Publisher : Pearson Education
ISBN 13 : 0789751542
Total Pages : 201 pages
Book Rating : 4.46/5 ( download)

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Download or read book The Mobile Commerce Revolution written by Tim Hayden and published by Pearson Education. This book was released on 2014 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.

Author : June Wei
Publisher : CRC Press
ISBN 13 : 1482264242
Total Pages : 494 pages
Book Rating : 4.41/5 ( download)

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Download or read book Mobile Electronic Commerce written by June Wei and published by CRC Press. This book was released on 2014-11-20 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, sc

Author : Brian Ernest Mennecke
Publisher : IGI Global
ISBN 13 : 9781931777827
Total Pages : 368 pages
Book Rating : 4.29/5 ( download)

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Download or read book Mobile Commerce written by Brian Ernest Mennecke and published by IGI Global. This book was released on 2003-01-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."

Author : Paul Skeldon
Publisher : Crimson Publishing
ISBN 13 : 1780590954
Total Pages : 272 pages
Book Rating : 4.50/5 ( download)

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Download or read book M-Commerce written by Paul Skeldon and published by Crimson Publishing. This book was released on 2011-10-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.

Author : Ee-Peng Lim
Publisher : IGI Global
ISBN 13 : 1591400899
Total Pages : 324 pages
Book Rating : 4.99/5 ( download)

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Download or read book Advances in Mobile Commerce Technologies written by Ee-Peng Lim and published by IGI Global. This book was released on 2003-01-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is substantial interest in research in developing countries, especially in the use, implementation and development of information technology and systems. Many researchers have been moving toward an understanding of indigenous social and cultural structures and how they influence the use and development of information systems. E-Commerce and Cultural Values addresses these issues and brings together scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1591408008
Total Pages : 1350 pages
Book Rating : 4.00/5 ( download)

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Download or read book Encyclopedia of E-Commerce, E-Government, and Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-03-31 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique)].

Author : Nansi Shi
Publisher : IGI Global
ISBN 13 : 9781591402121
Total Pages : 298 pages
Book Rating : 4.23/5 ( download)

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Download or read book Wireless Communications and Mobile Commerce written by Nansi Shi and published by IGI Global. This book was released on 2004-01-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile commerce is based on the rapidly growing applications of wireless technologies and mobile communications. This study collects holistic perspectives to explore strategic considerations regarding potential opportunities and issues in mobile commerce.

Author : Head, Milena M.
Publisher : IGI Global
ISBN 13 : 1605663670
Total Pages : 384 pages
Book Rating : 4.78/5 ( download)

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Download or read book Mobile and Ubiquitous Commerce: Advanced E-Business Methods written by Head, Milena M. and published by IGI Global. This book was released on 2009-05-31 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book advances the understanding of management methods, information technology, and their joint application in business processes"--Provided by publisher.