Mischief Marketing

Author : Ray Simon
Publisher : McGraw-Hill/Contemporary
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.38/5 ( download)

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Download or read book Mischief Marketing written by Ray Simon and published by McGraw-Hill/Contemporary. This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-your-face and with a definite entrepreneurial edge, Mischief Marketing shows readers how to employ highly unusual and creative marketing strategies and plans to achieve their business or career goals. Filled with tons of creative, off-the-beaten-path tactics, lessons, and tips culled from the notorious exploits and ingenious high jinx pulled by many famous and successful folk, from Steven Spielberg to Estee Lauder and Mother Teresa.

Author : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Energy and Power
Publisher :
ISBN 13 :
Total Pages : 666 pages
Book Rating : 4.10/5 ( download)

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Download or read book Petroleum Marketing Practices written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Energy and Power and published by . This book was released on 1976 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 1847871100
Total Pages : 272 pages
Book Rating : 4.07/5 ( download)

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Download or read book Writing Marketing written by Stephen Brown and published by SAGE. This book was released on 2005-08-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to′ book – there are no lengthy lists of dos and don′ts – Writing Marketing reveals that the `rules′ of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

Author :
Publisher :
ISBN 13 :
Total Pages : 750 pages
Book Rating : 4.52/5 ( download)

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Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2001 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Joe Vitale
Publisher : John Wiley & Sons
ISBN 13 : 1118040767
Total Pages : 293 pages
Book Rating : 4.68/5 ( download)

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Download or read book There's a Customer Born Every Minute written by Joe Vitale and published by John Wiley & Sons. This book was released on 2010-12-23 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for THERE'S A CUSTOMER BORN EVERY MINUTE "Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery." —Alan Abel, media hoaxer, author, consultantand lecturer on "Using Your Wits to Win" "If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here." —Joseph Sugarman, Chairman, BluBlocker Corporation "Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!" —Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion "I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for." —Bill Harris, President, Centerpointe Research Institute

Author : Shelby D. Hunt
Publisher : M.E. Sharpe
ISBN 13 : 9780765609298
Total Pages : 350 pages
Book Rating : 4.90/5 ( download)

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Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

Author :
Publisher :
ISBN 13 :
Total Pages : 720 pages
Book Rating : 4.88/5 ( download)

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Download or read book Finance Week written by and published by . This book was released on 2001-03 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jacob E. Gersen
Publisher : Cambridge University Press
ISBN 13 : 1108603513
Total Pages : 855 pages
Book Rating : 4.15/5 ( download)

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Download or read book The Cambridge Handbook of Marketing and the Law written by Jacob E. Gersen and published by Cambridge University Press. This book was released on 2023-07-13 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What are the challenges in doing so? What divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How can one extract evidence on consumer behavior with the explosion of social media? This unique volume at the intersection of marketing and the law brings together an international roster of scholars to answer these questions and more.

Author : United States. Agricultural Marketing Service. Livestock Division
Publisher :
ISBN 13 :
Total Pages : 766 pages
Book Rating : 4.60/5 ( download)

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Download or read book Livestock, Meat, Wool, Market News written by United States. Agricultural Marketing Service. Livestock Division and published by . This book was released on 1972 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Brian Sheehan
Publisher : AVA Publishing
ISBN 13 : 2940411336
Total Pages : 187 pages
Book Rating : 4.37/5 ( download)

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Download or read book Basics Marketing 02: Online Marketing written by Brian Sheehan and published by AVA Publishing. This book was released on 2010-11-25 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the concepts of online marketing, features the trends that will inspire new ideas in the future, and profiles some of the companies and individuals who developed innovative ideas that changed the field.