Microtrends Squared

Author : Mark Penn
Publisher : Simon & Schuster
ISBN 13 : 1501179934
Total Pages : 432 pages
Book Rating : 4.38/5 ( download)

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Download or read book Microtrends Squared written by Mark Penn and published by Simon & Schuster. This book was released on 2019-03-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.

Author : Amlan Roy
Publisher : John Wiley & Sons
ISBN 13 : 1119799155
Total Pages : 326 pages
Book Rating : 4.53/5 ( download)

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Download or read book Demographics Unravelled written by Amlan Roy and published by John Wiley & Sons. This book was released on 2021-12-29 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what demographics can tell us about the economy, markets, and the future In Demographics Unravelled, renowned Macro-Demographics expert Amlan Roy delivers an insightful and timely exploration of the impact that "people characteristics" have on national economies. Considering factors like gender, race, migrant status, family background, and education, the author delves deeply into a subject that drives market behavior and economic variables, including growth, debt, inflation, employment, and productivity. These have national and international policy implications. In this one-of-a-kind book, you’ll discover: Why the study of demographics is the hidden key to understanding economic growth, asset prices, and capital flows How to use detailed demographics to forecast future scenarios in economics, socioeconomics, geopolitics, and the environment The short-, medium-, and long-term effects of consumer and worker behavior How understanding demographics is key to understanding health, pensions, migration, sustainability and social policies. It is intimately linked to the Sustainable Development Goals of the UN—Gender, Climate, Poverty and Inequality Perfect for institutional investors, insurance professionals, economists, and business leaders, Demographics Unravelled will also earn a place in the libraries of academics and students studying a variety of economic disciplines and seeking a one-stop and in-depth discussion of demographics-driven macroeconomic effects.

Author : Joanna Kosmaczewska
Publisher : Routledge
ISBN 13 : 1000377431
Total Pages : 268 pages
Book Rating : 4.39/5 ( download)

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Download or read book Tourism and Socio-Economic Transformation of Rural Areas written by Joanna Kosmaczewska and published by Routledge. This book was released on 2021-05-24 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to fill a gap in the current literature by tracing the rural transformation process and the development of rural tourism functions in Poland over the last 30 years. It examines the socioeconomic transformation between 1989 and 2019 that resulted in the formation and development of Polish rural tourism and the various practices associated with it. This timely topic is addressed in a central and eastern European context and sparks interest in further in-depth analysis due the diversity and magnitude of the transformation processes undertaken by the Polish rural areas. Since Polish rural areas constitute as much as 30% of the total rural areas in all new European Union member states, this book adds value through an in-depth statistical analysis of the pace of socioeconomic changes in Polish rural areas. It delves into the creation and consumption of tourism services locally, as well as the impact of global trends on the development of rural tourism in Poland. This book will be of interest to economists, sociologists, political scientists and postgraduate students across eastern and central Europe who deal with rural tourism issues.

Author : Mark Penn
Publisher : Twelve
ISBN 13 : 0446402060
Total Pages : 448 pages
Book Rating : 4.64/5 ( download)

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Download or read book Microtrends written by Mark Penn and published by Twelve. This book was released on 2007-09-05 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." -Bill Gates In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

Author :
Publisher :
ISBN 13 :
Total Pages : 1500 pages
Book Rating : 4.43/5 ( download)

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Download or read book The Directory of U.S. Trademarks written by and published by . This book was released on 1993 with total page 1500 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Mark Penn
Publisher : Twelve
ISBN 13 : 9780446699761
Total Pages : 480 pages
Book Rating : 4.64/5 ( download)

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Download or read book Microtrends written by Mark Penn and published by Twelve. This book was released on 2009-06-15 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world: *Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes. *Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market. *Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health. *Philo-semites: A growing number of people want to date Jewish men and women. *Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

Author : Penn Mark J Zalesne E Kinney
Publisher :
ISBN 13 : 9780446598439
Total Pages : 323 pages
Book Rating : 4.37/5 ( download)

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Download or read book Microtrends written by Penn Mark J Zalesne E Kinney and published by . This book was released on 2014-07-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.

Author : Meredith Fineman
Publisher : Penguin
ISBN 13 : 0593086813
Total Pages : 290 pages
Book Rating : 4.10/5 ( download)

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Download or read book Brag Better written by Meredith Fineman and published by Penguin. This book was released on 2020-06-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This effortless and unapologetic approach to self-promotion will manage your anxiety and allow you to champion yourself. Does talking about your accomplishments feel scary or icky because you're worried people will think you're "obnoxious"? Does it feel more natural to "put your head down and do the work"? Are you tired of watching the loudest people in your industry get disproportionate praise and rewards? If you answered "yes" to any of the above, you might be self-sabotaging. You need to learn to Brag Better. Meredith Fineman has built a career working with "The Qualified Quiet": smart people who struggle to talk about themselves and thus go underestimated or unrecognized. Now, she shares the surefire and anxiety-proof strategies that have helped her clients effectively communicate their achievements and skillsets to others. Bragging Better doesn't require false bravado, talking over people, or pretending to be more qualified than you are. Instead, Fineman advocates finding quiet confidence in your opinions, abilities, and background, and then turning up the volume. In this book, you will learn the career-changing tools she's developed over the past decade that make bragging feel easy, including: Get remembered by focusing your personal brand and voice on key adjectives (like "effective, subtle, and edgy") Practice explaining what you do in simple, sticky terms to earn respect and recognition from the public and people at work. Eliminate words that undermine your work and find better ones--like your bio saying you're "trying" or "attempting" to do something instead that you ARE doing it. If you're ready to begin Bragging Better--to telling the truth about your accomplishments with grace and confidence--this book is for you.

Author : American Institute of Mining, Metallurgical, and Petroleum Engineers
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.42/5 ( download)

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Download or read book Transactions of the American Institute of Mining, Metallurgical and Petroleum Engineers written by American Institute of Mining, Metallurgical, and Petroleum Engineers and published by . This book was released on 1983 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some vols., 1920-1949, contain collections of papers according to subject.

Author : Darren Shan
Publisher : Little, Brown Books for Young Readers
ISBN 13 : 031604184X
Total Pages : 124 pages
Book Rating : 4.43/5 ( download)

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Download or read book Cirque Du Freak: A Living Nightmare written by Darren Shan and published by Little, Brown Books for Young Readers. This book was released on 2008-08-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.