Method And Meaning In Polls And Surveys

Author : Howard Schuman
Publisher : Harvard University Press
ISBN 13 : 9780674028272
Total Pages : 246 pages
Book Rating : 4.79/5 ( download)

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Download or read book Method and Meaning in Polls and Surveys written by Howard Schuman and published by Harvard University Press. This book was released on 2008 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Howard Schuman is one of the premier scholars of social surveys. His expertise concerns the way questions about attitudes and beliefs are worded and the effects questions have on the answers people give. However, Method and Meaning in Polls and Surveys is less about the substance of wording effects and more about approaches to interpreting the respondentâe(tm)s world, and how surveys can make that world understandableâe"though often in ways not anticipated by the researcher. Schuman examines the question-answer process that is basic to polls and surveys, as it is in so much of life. His concern is with the nature of questioning itself, with issues of validity and bias, and with the scope and limitations of meaning sought through polls and surveys. Writing with both wisdom and humor, Schuman considers the issues both at a theoretical level, bringing in ideas from other social sciences, and empirically with substantive research of his own and others. The book will be of interest to social scientists, to survey researchers in academia and business, and to all those concerned with the pervasive influence of polls in society.

Author : Paul J. Lavrakas
Publisher : SAGE Publications
ISBN 13 : 150631788X
Total Pages : 1073 pages
Book Rating : 4.85/5 ( download)

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Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

Author : Edith D. de Leeuw
Publisher : Routledge
ISBN 13 : 113691062X
Total Pages : 560 pages
Book Rating : 4.23/5 ( download)

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Download or read book International Handbook of Survey Methodology written by Edith D. de Leeuw and published by Routledge. This book was released on 2012-10-12 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking into account both traditional and emerging modes, this comprehensive new Handbook covers all major methodological and statistical issues in designing and analyzing surveys. With contributions from the world's leading survey methodologists and statisticians, this invaluable new resource provides guidance on collecting survey data and creating meaningful results. Featuring examples from a variety of countries, the book reviews such things as how to deal with sample designs, write survey questions, and collect data on the Internet. A thorough review of the procedures associated with multiple modes of collecting sample survey information and applying that combination of methods that fit the situation best is included. The International Handbook of Survey Methodology opens with the foundations of survey design, ranging from sources of error, to ethical issues. This is followed by a section on design that reviews sampling challenges and tips on writing and testing questions for multiple methods. Part three focuses on data collection, from face-to-face interviews, to Internet and interactive voice response, to special challenges involved in mixing these modes within one survey. Analyzing data from both simple and complex surveys is then explored, as well as procedures for adjusting data. The book concludes with a discussion of maintaining quality. Intended for advanced students and researchers in the behavioral, social, and health sciences, this "must have" resource will appeal to those interested in conducting or using survey data from anywhere in the world, especially those interested in comparing results across countries. The book also serves as a state-of-the-art text for graduate level courses and seminars on survey methodology. A companion website contains additional readings and examples.

Author : Graham R. Walden
Publisher : Routledge
ISBN 13 : 1135786313
Total Pages : 294 pages
Book Rating : 4.11/5 ( download)

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Download or read book Public Opinion Polls and Survey Research written by Graham R. Walden and published by Routledge. This book was released on 2014-07-16 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1990. The decade of the 1980s witnessed an increasing use of polls and surveys as well as an expanded research effort into public opinion polls and survey research from the economic, historical, legal, methodological, organizational, and political viewpoints. The purpose of this volume is to provide a resource for practitioners, researchers, students, librarians, and others seeking access to this interdisciplinary literature. Instructional guides, handbooks, reference works, textbooks, research studies, and evaluative and critical studies on public opinion polls and survey research published since 1980 are included in this bibliography.

Author : David H. Folz
Publisher : SAGE
ISBN 13 : 0761901531
Total Pages : 210 pages
Book Rating : 4.32/5 ( download)

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Download or read book Survey Research for Public Administration written by David H. Folz and published by SAGE. This book was released on 1996-04-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This basic introduction to survey research for public administration is organised around the fundamental stages of the research process - planning, design, implementation, analysis and presentation

Author : Lonna Rae Atkeson
Publisher : Oxford University Press
ISBN 13 : 0190903821
Total Pages : 752 pages
Book Rating : 4.24/5 ( download)

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Download or read book The Oxford Handbook of Polling and Survey Methods written by Lonna Rae Atkeson and published by Oxford University Press. This book was released on 2018-07-25 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: The methodologies used to study public opinion are now in flux. The primary polling method of the last half-century, the telephone survey, is rapidly becoming obsolete as a data collection method. At the same time, new methods of contacting potential respondents and obtaining their response are appearing, providing a variety of options for scholars and practitioners. Generally speaking, we are moving from a polling world that was largely interviewer driven over the phone and face-to-face to predominantly interviewer driven self-administered poll environments, New methods of data collection, however, must still deal with fundamental questions to polling methodology and total survey error including sampling, selection bias, non-response error, poststratification weighting, and questionnaire design features. The Oxford Handbook on Polling and Survey Methods brings together a unique mixture of academics and practitioners, from various backgrounds, academic disciplines, and experiences. In some sense, this is reflective of the interdisciplinary nature of the polling and survey industry: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analyzing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicized issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. Divided into four main sections, the Handbook draws on the existing research and explores data collection methods. It then addresses data analysis and the methods available for combining polling data with other types of data. The next section covers analytic issues, including the new approaches to studying public opinion (ie social media, the analysis of open-ended questions using text analytic tools, and data imputation). The final section focuses on the presentation of polling results, an area where there is a great deal of innovation. A comprehensive overview of the topic, this volume highlights current polling trends provides ideas for the development of new and better approaches for measuring, modeling, and visualizing public opinion and social behavior.

Author : Catherine Marsh
Publisher : Allen & Unwin Australia
ISBN 13 : 9780043100141
Total Pages : 180 pages
Book Rating : 4.47/5 ( download)

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Download or read book The Survey Method written by Catherine Marsh and published by Allen & Unwin Australia. This book was released on 1982-01-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: History of the use of surveys in sociological research; The critics of surveys; Adequacy at the level of meaning; Political applications of survey research.

Author : Herbert F. Weisberg
Publisher : University of Chicago Press
ISBN 13 : 0226891291
Total Pages : 402 pages
Book Rating : 4.93/5 ( download)

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Download or read book The Total Survey Error Approach written by Herbert F. Weisberg and published by University of Chicago Press. This book was released on 2009-12-29 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.

Author : Norman M. Bradburn
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.78/5 ( download)

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Download or read book Polls and Surveys written by Norman M. Bradburn and published by Jossey-Bass. This book was released on 1988 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.

Author : Peter V. Marsden
Publisher : Emerald Group Publishing
ISBN 13 : 1848552246
Total Pages : 905 pages
Book Rating : 4.41/5 ( download)

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Download or read book Handbook of Survey Research written by Peter V. Marsden and published by Emerald Group Publishing. This book was released on 2010-04-28 with total page 905 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters on: sampling; measurement; questionnaire construction and question writing; survey implementation and management; survey data analysis; special types of surveys; and integrating surveys with other data collection methods, this title includes topics such as measurement models, the role of cognitive psychology, and surveying networks.