Message Matters

Author : Lynn Vavreck
Publisher : Princeton University Press
ISBN 13 : 9780691139630
Total Pages : 236 pages
Book Rating : 4.36/5 ( download)

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Download or read book The Message Matters written by Lynn Vavreck and published by Princeton University Press. This book was released on 2009-07-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.

Author : Jonathan Milligan
Publisher : Baker Books
ISBN 13 : 1493427784
Total Pages : 272 pages
Book Rating : 4.89/5 ( download)

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Download or read book Your Message Matters written by Jonathan Milligan and published by Baker Books. This book was released on 2020-10-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.

Author : Rebecca K. Leet
Publisher : Turner Publishing Company
ISBN 13 : 1618589253
Total Pages : 239 pages
Book Rating : 4.55/5 ( download)

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Download or read book Message Matters written by Rebecca K. Leet and published by Turner Publishing Company. This book was released on 2007-08-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.

Author : Bob Chapman
Publisher : Portfolio
ISBN 13 : 1591847796
Total Pages : 274 pages
Book Rating : 4.93/5 ( download)

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Download or read book Everybody Matters written by Bob Chapman and published by Portfolio. This book was released on 2015-10-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Bob Chapman, CEO of the $1.7 billion manufacturing company Barry-Wehmiller, is on a mission to change the way businesses treat their employees.” – Inc. Magazine Starting in 1997, Bob Chapman and Barry-Wehmiller have pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions, to be moved around, "managed" with carrots and sticks, or discarded at will. Instead, Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That’s not a cliché on a mission statement; it’s the bedrock of the company’s success. During tough times a family pulls together, makes sacrifices together, and endures short-term pain together. If a parent loses his or her job, a family doesn’t lay off one of the kids. That’s the approach Barry-Wehmiller took when the Great Recession caused revenue to plunge for more than a year. Instead of mass layoffs, they found creative and caring ways to cut costs, such as asking team members to take a month of unpaid leave. As a result, Barry-Wehmiller emerged from the downturn with higher employee morale than ever before. It’s natural to be skeptical when you first hear about this approach. Every time Barry-Wehmiller acquires a company that relied on traditional management practices, the new team members are skeptical too. But they soon learn what it’s like to work at an exceptional workplace where the goal is for everyone to feel trusted and cared for—and where it’s expected that they will justify that trust by caring for each other and putting the common good first. Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs, dehumanizing rules, and hypercompetitive cultures. Once you stop treating people like functions or costs, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. Frustrated workers stop taking their bad days out on their spouses and kids. And everyone stops counting the minutes until it’s time to go home. This book chronicles Chapman’s journey to find his true calling, going behind the scenes as his team tackles real-world challenges with caring, empathy, and inspiration. It also provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand. While the Barry-Wehmiller way isn’t easy, it is simple. As the authors put it: "Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them."

Author : Tom Nelson
Publisher : Crossway
ISBN 13 : 143358154X
Total Pages : 206 pages
Book Rating : 4.40/5 ( download)

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Download or read book Work Matters written by Tom Nelson and published by Crossway. This book was released on 2021-07-08 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work. For some this word represents drudgery and the mundane. For others work is an idol to be served. If you find yourself anywhere on the spectrum from workaholic to weekend warrior, it’s time to bridge the gap between Sunday worship and Monday work. Striking a balance between theological depth and practical counsel, Tom Nelson outlines God’s purposes for work in a way that helps us to make the most of our vocation and to join God in his work in the world. Discover a new perspective on work that will transform your workday and make the majority of your waking hours matter, not only now, but for eternity.

Author : Lynn Vavreck
Publisher : Princeton University Press
ISBN 13 : 0691139628
Total Pages : 232 pages
Book Rating : 4.23/5 ( download)

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Download or read book The Message Matters written by Lynn Vavreck and published by Princeton University Press. This book was released on 2009 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.

Author : Neil Gaiman
Publisher : HarperCollins
ISBN 13 : 0062942654
Total Pages : 112 pages
Book Rating : 4.54/5 ( download)

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Download or read book Art Matters written by Neil Gaiman and published by HarperCollins. This book was released on 2019-01-15 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning and timely creative call-to-arms combining four extraordinary written pieces by Neil Gaiman illustrated with the striking four-color artwork of Chris Riddell. “The world always seems brighter when you’ve just made something that wasn’t there before.”—Neil Gaiman Drawn from Gaiman’s trove of published speeches, poems, and creative manifestos, Art Matters is an embodiment of this remarkable multi-media artist’s vision—an exploration of how reading, imagining, and creating can transform the world and our lives. Art Matters bring together four of Gaiman’s most beloved writings on creativity and artistry: “Credo,” his remarkably concise and relevant manifesto on free expression, first delivered in the wake of the Charlie Hebdo shootings “Make Good Art,” his famous 2012 commencement address delivered at the Philadelphia University of the Arts “Making a Chair,” a poem about the joys of creating something, even when words won’t come “On Libraries,” an impassioned argument for libraries that illuminates their importance to our future and celebrates how they foster readers and daydreamers Featuring original illustrations by Gaiman’s longtime illustrator, Chris Riddell, Art Matters is a stirring testament to the freedom of ideas that inspires us to make art in the face of adversity, and dares us to choose to be bold.

Author : Wilfred M. McClay
Publisher : Encounter Books
ISBN 13 : 1594037183
Total Pages : 314 pages
Book Rating : 4.84/5 ( download)

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Download or read book Why Place Matters written by Wilfred M. McClay and published by Encounter Books. This book was released on 2014-02-25 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary American society, with its emphasis on mobility and economic progress, all too often loses sight of the importance of a sense of “place” and community. Appreciating place is essential for building the strong local communities that cultivate civic engagement, public leadership, and many of the other goods that contribute to a flourishing human life. Do we, in losing our places, lose the crucial basis for healthy and resilient individual identity, and for the cultivation of public virtues? For one can’t be a citizen without being a citizen of some place in particular; one isn’t a citizen of a motel. And if these dangers are real and present ones, are there ways that intelligent public policy can begin to address them constructively, by means of reasonable and democratic innovations that are likely to attract wide public support? Why Place Matters takes these concerns seriously, and its contributors seek to discover how, given the American people as they are, and American economic and social life as it now exists—and not as those things can be imagined to be in some utopian scheme—we can find means of fostering a richer and more sustaining way of life. The book is an anthology of essays exploring the contemporary problems of place and placelessness in American society. The book includes contributions from distinguished scholars and writers such as poet Dana Gioia (former chairman of the National Endowment for the Arts), geographer Yi-Fu Tuan, urbanist Witold Rybczynski, architect Philip Bess, essayists Christine Rosen and Ari Schulman, philosopher Roger Scruton, transportation planner Gary Toth, and historians Russell Jacoby and Joseph Amato.

Author : William D. Parker
Publisher : Solution Tree
ISBN 13 : 9781945349096
Total Pages : 0 pages
Book Rating : 4.93/5 ( download)

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Download or read book Messaging Matters written by William D. Parker and published by Solution Tree. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of messaging to create a positive school culture and increase school and community collaboration. Written for school leaders, this title is divided into three parts. Each part helps readers to maximize their role as chief communicators with different stakeholders: students, teachers, and parents and community. Each chapter includes suggestions for using digital tools to enhance communication and ends with reflection questions and practical next steps. How this book will help you foster school community and improve your communication strategy: Comprehend the power of messaging and public relations in school. Gain tips for how to best use available technology tools, including online platforms, for messaging purposes. Inspect scenarios and real anecdotes that show communication strategies and messaging tactics in action in schools. Learn how to implement positive communication with parents and students from the start of the school year. Explore special strategies for communicating with challenging students or in difficult school climates. Contents: Introduction: Why Messaging Matters Chapter 1: Building a Positive Culture for Messaging Chapter 2: Cultivating a Positive Message With Teachers Chapter 3: Using Technology to Message With Teachers Chapter 4: Cultivating a Positive Message With Students Chapter 5: Using Technology to Message With Students Chapter 6: Cultivating a Positive Message With the Community, Parents, and Beyond Chapter 7: Using Technology to Message With the Community, Parents, and Beyond Epilogue References and Resources Index

Author : Mathew N. Schmalz
Publisher : Our Sunday Visitor
ISBN 13 : 1612789986
Total Pages : 160 pages
Book Rating : 4.89/5 ( download)

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Download or read book Mercy Matters written by Mathew N. Schmalz and published by Our Sunday Visitor. This book was released on 2016-04-18 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Wherever there are Christians, everyone should find an oasis of mercy.” —Pope Francis Whether dealing with adoption, sobriety, bullying, the Boston Marathon bombing, or friendship with a Jehovah’s Witness, Mathew Schmalz’s own life serves as the backdrop for his reflections on the complex nature of mercy—how we give it, and how we receive it. From a home for lepers in India to a halfway house in the Bronx, the author probes his experiences to reveal mercy as a virtue that doesn’t necessarily come easily, but is infinitely rewarding. Discussion and reflection questions at the end of each chapter allow you to dig deeper into your own ideas about mercy, what it looks like in your life, and how to move toward a more merciful existence. Perfect for individual or group study.