Media Today 2010 Update Key Readings In Media Today

Author : Joseph Turow
Publisher : Routledge
ISBN 13 : 9780415883771
Total Pages : 712 pages
Book Rating : 4.76/5 ( download)

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Download or read book Media Today 2010 Update + Key Readings in Media Today written by Joseph Turow and published by Routledge. This book was released on 2010-04-15 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sterling two-volume academic package offers students a comprehensive resource for understanding media in the 21st century with the textbook, Media Today, An Introduction to Mass Communication, 3rd Edition 2010 update and the supplementary in-depth edited collection, Key Readings in Media Today. Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about how these changes affect their lives. Media Today, Third Edition 2010 Update is built around four key concepts: -A media systems approach allows students to understand the interconnected system of media products that surrounds them every day -Unique insights into media trends give students an insider's perspective on how media industries are responding to changes from globalization to social networking -Emphasis on the centrality of digital convergence demonstrates in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television -A media literacy goal encourages and builds critical skills to make students more informed and responsible citizens in our media-driven society. In the 2010 Update to Media Today, over 40% of the textboxes and photos were updated to reflect the latest cultural and technological issues affecting media industries, along with cases studies and activities designed to build media literacy. Additional learning resources include an enclosed DVD with media examples for further study and classroom discussion, and a free interactive companion website with a full range of instructor and student materials at www.routledge.com/textbooks/MediaTodayUpdate Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the companion website (www.routledge.com/textbooks/9780415992053), including discussion questions, RSS feeds, and Joseph Turow's regularly updated blog "Media Today and Tomorrow," are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies.

Author : Brooke Erin Duffy
Publisher :
ISBN 13 : 9780415992053
Total Pages : 0 pages
Book Rating : 4.52/5 ( download)

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Download or read book Key Readings in Media Today written by Brooke Erin Duffy and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.

Author : Vijay Bhatia
Publisher : Routledge
ISBN 13 : 1317916433
Total Pages : 613 pages
Book Rating : 4.37/5 ( download)

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Download or read book The Routledge Handbook of Language and Professional Communication written by Vijay Bhatia and published by Routledge. This book was released on 2014-02-24 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Language and Professional Communication provides a broad coverage of the key areas where language and professional communication intersect and gives a comprehensive account of the field. The four main sections of the Handbook cover: Approaches to Professional Communication Practice Acquisition of Professional Competence Views from the Professions This invaluable reference book incorporates not only an historical view of the field, but also looks to possible future developments. Contributions from international scholars and practitioners, focusing on specific issues, explore the major approaches to professional communication and bring into focus recent research. This is the first handbook of language and professional communication to account for both pedagogic and practitioner perspectives and as such is an essential reference for postgraduate students and those researching and working in the areas of applied linguistics and professional communication.

Author : Lynn Letukas
Publisher : Lexington Books
ISBN 13 : 0739187538
Total Pages : 183 pages
Book Rating : 4.31/5 ( download)

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Download or read book Primetime Pundits written by Lynn Letukas and published by Lexington Books. This book was released on 2014-09-04 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the central role of punditry in our contemporary media environment, research has been slow to examine punditry on cable news. Deregulation, the advent of cable television, and the rise of a twenty-four hour news cycle have dramatically transformed the structure and content of news, paving the way for political pundits to come to the forefront. Cable news networks, in particular, have played a critical role in challenging the neutrality of traditional media through the development of opinion programs that made highly politicized and entertaining content central to their primetime coverage. Over the past three decades, these opinionated programs have become increasingly popular as a programming strategy for cable news producers seeking to develop novel programming to target niche audiences. The pundits who pontificate on these programs have come to dominate our national political dialogue, and play a significant role in setting the public agenda and influencing public opinion in the United States. Punditry and pundits lie at the heart of programming and network changes that have evolved over the past thirty years. Primetime Pundits: How Cable News Covers Social Issues explores the ascent of punditry and offers new models for understanding how social issues are covered—not just by pundits, but also in the larger changing media landscape.

Author : TAYLOR & FRANCIS
Publisher : Routledge
ISBN 13 : 9780415894524
Total Pages : pages
Book Rating : 4.22/5 ( download)

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Download or read book Media Today 4e + Key Readings in Media Today written by TAYLOR & FRANCIS and published by Routledge. This book was released on 2011-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Bikramjit Rishi
Publisher : Routledge
ISBN 13 : 1317193989
Total Pages : 328 pages
Book Rating : 4.82/5 ( download)

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Download or read book Contemporary Issues in Social Media Marketing written by Bikramjit Rishi and published by Routledge. This book was released on 2017-07-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Author : Bob Franklin
Publisher : Routledge
ISBN 13 : 1317417550
Total Pages : 560 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Future of Journalism: In an Age of Digital Media and Economic Uncertainty written by Bob Franklin and published by Routledge. This book was released on 2017-07-06 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of digital media has delivered innovations and prompted tectonic shifts in all aspects of journalism practice, the journalism industry and scholarly research in the field of journalism studies; this book offers detailed accounts of changes in all three arenas. The collapse of the ‘advertising model’, in tandem with the impact of the continuing global recession, has created economic difficulties for legacy media, and an increasingly frenzied search for new business strategies to resource a sustainable journalism, while triggering concerns about the very future of journalism and journalists. The Future of Journalism: In an Age of Digital Media and Economic Uncertainty brings together the research conversation conducted by a distinguished group of scholars, researchers, journalists and journalism educators from around the globe and hosted by ‘The Future of Journalism’ at Cardiff University in September 2013. The significance of their responses to these pressing and challenging questions is impossible to overstate. Divided into nine sections, this collection analyses and discusses the future of journalism in relation to: Revenues and Business Models; Controversies and Debates; Changing Journalism Practice; Social Media; Photojournalism and visual images of News; Local and Hyperlocal journalism; Quality, Transparency and Accountability; and Changing Professional Roles and Identities. This book is essential reading for everyone interested in the prospects for journalism and the consequent implications for communications within and between local, national and international communities, for economic growth, the operation of democracy and the maintenance and development of the social and cultural life of societies around the globe. This book was originally published as special issues of Digital Journalism, Journalism Practice and Journalism Studies.

Author : Joseph Turow
Publisher : Routledge
ISBN 13 : 1136278974
Total Pages : 461 pages
Book Rating : 4.76/5 ( download)

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Download or read book Media Today written by Joseph Turow and published by Routledge. This book was released on 2013-10-15 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an in.

Author : Noel Castree
Publisher : Routledge
ISBN 13 : 1134613903
Total Pages : 397 pages
Book Rating : 4.08/5 ( download)

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Download or read book Making Sense of Nature written by Noel Castree and published by Routledge. This book was released on 2013-08-15 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: We listen to a cacophony of voices instructing us how to think and feel about nature, including our own bodies. The news media, wildlife documentaries, science magazines, and environmental NGOs are among those clamouring for our attention. But are we empowered by all this knowledge or is our dependence on various communities allowing our thoughts, sentiments and activities to be unduly governed by others? Making Sense of Nature shows that what we call ‘nature’ is made sense of for us in ways that make it central to social order, social change and social dissent. By utilising insights and extended examples from anthropology, cultural studies, human geography, philosophy, politics, sociology, science studies, this interdisciplinary text asks whether we can better make sense of nature for ourselves, and thus participate more meaningfully in momentous decisions about the future of life – human and non-human – on the planet. This book shows how ‘nature’ can be made sense of without presuming its naturalness. The challenge is not so much to rid ourselves of the idea of nature and its ‘collateral concepts’ (such as genes) but instead, we need to be more alert to how, why and with what effects ideas about ‘nature’ get fashioned and deployed in specific situations. Among other things, the book deals with science and scientists, the mass media and journalists, ecotourism, literature and cinema, environmentalists, advertising and big business. This innovative text contains numerous case studies and examples from daily life to put theory and subject matter into context, as well as study tasks, a glossary and suggested further reading. The case studies cover a range of topics, range from forestry in Canada and Guinea, to bestiality in Washington State, to how human genetics is reported in Western newspapers, to participatory science experiments in the UK. Making Sense of Nature will empower readers from a wide range of fields across the social sciences, humanities and physical sciences.

Author : David Abrahamson
Publisher : Routledge
ISBN 13 : 1317524535
Total Pages : 670 pages
Book Rating : 4.33/5 ( download)

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Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.