Media Selling

Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1444359274
Total Pages : 616 pages
Book Rating : 4.75/5 ( download)

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Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477395
Total Pages : 576 pages
Book Rating : 4.96/5 ( download)

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Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Author : Ed Shane
Publisher : Gulf Professional Publishing
ISBN 13 : 9780240803272
Total Pages : 492 pages
Book Rating : 4.72/5 ( download)

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Download or read book Selling Electronic Media written by Ed Shane and published by Gulf Professional Publishing. This book was released on 1999 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Brigitte L. Nacos
Publisher : University of Chicago Press
ISBN 13 : 0226567192
Total Pages : 259 pages
Book Rating : 4.98/5 ( download)

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Download or read book Selling Fear written by Brigitte L. Nacos and published by University of Chicago Press. This book was released on 2011-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The news as commodity, public good, and political manipulator -- Selling fear : the not so hidden persuaders -- Civil liberties versus national security -- Selling the Iraq war -- Preventing attacks against the homeland -- Preparing for the next attack -- Mass-mediated politics of counterterrorism -- Postscript. President Obama : underselling fear?

Author : Grant Leboff
Publisher : Kogan Page Publishers
ISBN 13 : 0749475080
Total Pages : 216 pages
Book Rating : 4.86/5 ( download)

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Download or read book Digital Selling written by Grant Leboff and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff. Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product information online. Salespeople now need to understand and interact with customers via multiple channels, participating in social media, in collaboration with marketing, to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates, outlining the new strategies required to take advantage of the opportunities that exist, and provides the practical advice salespeople need to generate leads and sell more. Packed with great advice for engaging with customers online and via social media, this book explains: -Why embracing the social web is vital -How the sales role changes in a digital environment -The lead generation model in a digital world -How to build your online network This straightforward and practical book from one of today's thought leaders on digital sales and marketing, is essential reading for any sales professional.

Author : Karen Clark
Publisher : Karen Clark
ISBN 13 : 9780997101683
Total Pages : 282 pages
Book Rating : 4.87/5 ( download)

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Download or read book Social Media for Direct Selling Representatives written by Karen Clark and published by Karen Clark. This book was released on 2018-01-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the resource you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on 18 years' experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that makes sense.

Author : Barb Palser
Publisher : Capstone
ISBN 13 : 0756545196
Total Pages : 81 pages
Book Rating : 4.92/5 ( download)

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Download or read book Selling Ourselves written by Barb Palser and published by Capstone. This book was released on 2012 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the marketing of body images, discussing how to sort fact from fiction in modern media.

Author : Caryl Rivers
Publisher : UPNE
ISBN 13 : 9781584657378
Total Pages : 180 pages
Book Rating : 4.75/5 ( download)

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Download or read book Selling Anxiety written by Caryl Rivers and published by UPNE. This book was released on 2008 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful and witty expose of how the media distorts news about women"

Author : Kenneth Osgood
Publisher : University Press of Florida
ISBN 13 : 0813040884
Total Pages : 372 pages
Book Rating : 4.82/5 ( download)

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Download or read book Selling War in a Media Age written by Kenneth Osgood and published by University Press of Florida. This book was released on 2010-06-27 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: George W. Bush's "Mission Accomplished" banner in 2003 and the misleading linkages of Saddam Hussein to the 9/11 terrorist attacks awoke many Americans to the techniques used by the White House to put the country on a war footing. Yet Bush was simply following in the footsteps of his predecessors, as the essays in this standout volume reveal in illuminating detail. Written in a lively and accessible style, Selling War in a Media Age is a fascinating, thought-provoking, must-read volume that reveals the often-brutal ways that the goal of influencing public opinion has shaped how American presidents have approached the most momentous duty of their office: waging war.

Author : Stew Smith
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539046790
Total Pages : 172 pages
Book Rating : 4.96/5 ( download)

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Download or read book DIY Media Marketing written by Stew Smith and published by Createspace Independent Publishing Platform. This book was released on 2016-09-23 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step By Step How YOU Should Approach Marketing In Today's World Using the 5-phase mission planning model used by US Navy SEALs, this book will help you understand exactly what you need to do to immediatley start leveraging media to sell more, build your customer base, and spread the word about what you do. Whether you're a coach or an author... a retail store owner or a real estate agent... a car dealer or a donut shop manager... your ability to use media to market your business spells the difference between success and failure in today's hyper-connected world. We'll show you: How to get laser-focused on the right target market for you The #1 way to become the Go-To Expert in any market How to leverage social media and Facebook to get more customers What you REALLY need in a good business website The TWO Types of Videos that get paying customers through your door How to write sales copy and ads that actually make sales and Much MORE! Everyone's a Media Company - No Matter What You Sell! Stew Smith and Jim Edwards put their 40+ years of online marketing experience to work for you in this practical guide to 21st Century media marketing.