Media Selection

Author : Silvia Knobloch-Westerwick
Publisher : Routledge
ISBN 13 : 1317675142
Total Pages : 465 pages
Book Rating : 4.43/5 ( download)

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Download or read book Choice and Preference in Media Use written by Silvia Knobloch-Westerwick and published by Routledge. This book was released on 2014-07-25 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Author :
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.41/5 ( download)

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Download or read book Aids to Media Selection for Students and Teachers written by and published by . This book was released on 1972 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Helen Katz
Publisher : Routledge
ISBN 13 : 042978564X
Total Pages : 236 pages
Book Rating : 4.41/5 ( download)

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Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Author : Peter Fenrich
Publisher : Informing Science
ISBN 13 : 193288680X
Total Pages : 372 pages
Book Rating : 4.01/5 ( download)

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Download or read book Practical Principles of Instructional Design, Media Selection, and Interface Design with a Focus on Computer-based Training / Educational Software written by Peter Fenrich and published by Informing Science. This book was released on 2014-03-21 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for students, instructional designers, professors, instructors, teachers, trainers, software developers, and development team leaders who: • are taking a course on creating computer-based training/educational software applications • are or will be working on a computer-based training/educational software development team • need to expand their skills into the multimedia technology field • are excited about the possibilities of teaching with multimedia • have worked on their own and unsuccessfully tried to do it all • may have created mediocre computer-based training/educational software • want to do it right the first time • need a practical reference • need practical guidelines for creating computer-managed presentations This book focuses on the practical principles of creating computer-based training/educational software applications and computer-managed presentations. In computer-based training/educational software applications, the computer assumes the teaching role. In computer-managed presentations, you maintain the responsibility for teaching the learners and use what is contained in the presentation as a resource. In a sense, computer-managed presentations are a subset of computer-based training/educational software applications. Their differences will be highlighted throughout this book. This book will not make you an expert in designing computer-based training/educational software applications. Expertise comes through years of experience and continual learning. However, this book will provide you with the foundations for creating professional, instructionally-effective products. To gain support for your computer-based training/educational software applications and computer-managed presentations and to silence the critics, it is important to create excellent products. People will notice quality much more than quantity. This is especially true for your first project. This book, with its numerous practical hints, will help you do it right from your first project onward.

Author : Brian G. Boucher
Publisher : Educational Technology
ISBN 13 : 9780877780458
Total Pages : 212 pages
Book Rating : 4.55/5 ( download)

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Download or read book Handbook and Catalog for Instructional Media Selection written by Brian G. Boucher and published by Educational Technology. This book was released on 1973 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Helen Katz
Publisher : Routledge
ISBN 13 : 1135194548
Total Pages : 239 pages
Book Rating : 4.43/5 ( download)

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Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2010-07-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE

Author : Fatima Salah
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.49/5 ( download)

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Download or read book Media Selection written by Fatima Salah and published by . This book was released on 1994 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert A. Reiser
Publisher : Educational Technology
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.08/5 ( download)

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Download or read book Selecting Media for Instruction written by Robert A. Reiser and published by Educational Technology. This book was released on 1983 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: This book presents practical guidelines for the selection of instructional media in the fields of education and training. These guidelines are likely to be of benefit to instructional designers, trainers, classroom teachers, instructors, media specialists, and administrators. The media selection model described in this book focuses on the principles of human learning that should be considered when selection decisions are being made, as well as on the practical factors that must be considered in the selection process. By employing the model, users can be assured that the media they choose will not only be appropriate from a practical point of view, but also from the important standpoint of learning effectiveness.

Author : A. W Bates
Publisher :
ISBN 13 : 9780995269231
Total Pages : pages
Book Rating : 4.38/5 ( download)

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Download or read book Teaching in a Digital Age written by A. W Bates and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard N. Landers
Publisher : Springer
ISBN 13 : 3319299891
Total Pages : 387 pages
Book Rating : 4.91/5 ( download)

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Download or read book Social Media in Employee Selection and Recruitment written by Richard N. Landers and published by Springer. This book was released on 2016-05-03 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely resource offers fresh research on companies’ use of social media platforms—from Twitter and Facebook to LinkedIn and other career sites—to find and hire personnel. Its balanced approach explains why and how social media are commonly used in both employee recruitment and selection, exploring relevant theoretical constructs and practical considerations about their appropriateness and validity. Contributors clarify a confusing cyberscape with recommendations and best practices, legal and ethical issues, pitfalls and problems, and possibilities for standardization. And the book’s insights on emerging and anticipated developments will keep the reader abreast of the field as it evolves. Included in the coverage: · Social media as a personnel selection and hiring resource: Reservations and recommendations. · Game-thinking within social media to recruit and select job candidates. · Social media, big data, and employment decisions. · The use of social media by BRIC nations during the selection process. · Legal concerns when considering social media data in selection. · Online exclusion: Biases that may arise when using social media in talent acquisition. · Is John Smith really John Smith? Misrepresentations and misattributions of candidates using social media and social networking sites. Social Media in Employee Selection and Recruitment is a bedrock reference for industrial/organizational psychology and human resources academics currently or planning to conduct research in this area, as well as for academic libraries. Practitioners considering consulting social media as part of human resource planning or selection system design will find it a straight-talking guide to staying competitive.