Media Research

Author : Barrie Gunter
Publisher : SAGE
ISBN 13 : 9780761956594
Total Pages : 324 pages
Book Rating : 4.9X/5 ( download)

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Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.

Author : Arthur Asa Berger
Publisher : SAGE
ISBN 13 : 9780761915379
Total Pages : 188 pages
Book Rating : 4.70/5 ( download)

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Download or read book Media Research Techniques written by Arthur Asa Berger and published by SAGE. This book was released on 1998-05-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.

Author : Susanna Hornig Priest
Publisher : SAGE
ISBN 13 : 1412960975
Total Pages : 273 pages
Book Rating : 4.77/5 ( download)

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Download or read book Doing Media Research written by Susanna Hornig Priest and published by SAGE. This book was released on 2010 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Author : Roger D. Wimmer
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780534647186
Total Pages : 468 pages
Book Rating : 4.89/5 ( download)

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Download or read book Mass Media Research written by Roger D. Wimmer and published by Wadsworth Publishing Company. This book was released on 2006 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

Author : Glenn Grayson Sparks
Publisher :
ISBN 13 : 9780534274948
Total Pages : 250 pages
Book Rating : 4.43/5 ( download)

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Download or read book Media Effects Research written by Glenn Grayson Sparks and published by . This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Juha Koivisto
Publisher : University of Tampere
ISBN 13 : 9514479203
Total Pages : 219 pages
Book Rating : 4.05/5 ( download)

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Download or read book Mapping Communication and Media Research written by Juha Koivisto and published by University of Tampere. This book was released on 2010 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and media research is analysed in this study as a 'hegemonic apparatus', or a terrain of conflicting forces and organisation forms upon with social, cultural and political projects and values are produced, criticised and challenged. Drawing upon a series of detailed reports covering communication and media research internationally, from Germany, France, Belgium, The Netherlands, Finland, Estonia, the USA, Australia, Japan and South Korea, the study provides a global overview of the contemporary situation and assesses future challenges and opportunities. Key information includes university departments, professorships and research centres, doctoral studies, gender relations, research funding, internationalisation and publishing and the impact of university reform.

Author : Francis L.F. Lee
Publisher : Routledge
ISBN 13 : 1136286853
Total Pages : 320 pages
Book Rating : 4.58/5 ( download)

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Download or read book Frontiers in New Media Research written by Francis L.F. Lee and published by Routledge. This book was released on 2013-05-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume puts together the works of a group of distinguished scholars and active researchers in the field of media and communication studies to reflect upon the past, present, and future of new media research. The chapters examine the implications of new media technologies on everyday life, existing social institutions, and the society at large at various levels of analysis. Macro-level analyses of changing techno-social formation – such as discussions of the rise of surveillance society and the "fifth estate" – are combined with studies on concrete and specific new media phenomena, such as the rise of Pro-Am collaboration and "fan labor" online. In the process, prominent concepts in the field of new media studies, such as social capital, displacement, and convergence, are critically examined, while new theoretical perspectives are proposed and explicated. Reflecting the inter-disciplinary nature of the field of new media studies and communication research in general, the chapters interrogate into the problematic through a range of theoretical and methodological approaches. The book should offer students and researchers who are interested in the social impact of new media both critical reviews of the existing literature and inspirations for developing new research questions.

Author : Andy Ruddock
Publisher : SAGE
ISBN 13 : 1526421771
Total Pages : 321 pages
Book Rating : 4.77/5 ( download)

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Download or read book Exploring Media Research written by Andy Ruddock and published by SAGE. This book was released on 2017-08-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donald Trump's use of Twitter, the 'Angelina Effect', social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book: Explains how principles of motivation, causation, generalizability, and ethics apply to media research. Outlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication. Identifies key areas of research, from media industries, content and events to regulation, policy and audiences. Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data'. Brings theory to life throughout with a range of contemporary case studies. Exploring Media Research is a thoughtful, pragmatic approach to both gathering and analysing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication and cultural studies.

Author : John R. Corner
Publisher : Routledge
ISBN 13 : 1134667566
Total Pages : 248 pages
Book Rating : 4.67/5 ( download)

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Download or read book International Media Research written by John R. Corner and published by Routledge. This book was released on 2004-01-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. In this clearly argued collection of essays, the contributors analyze and reflect upon dominant themes and debates that have made media research an increasingly important element of cultural theory. The volume begins with a critical evaluation of the work of the leading media scholar, Elihu Katz, and continues with an exploration of the relationship between media studies and adjacent disciplines: cultural studies and gender and sexuality. Contributors drawn from Britain, America, Canada and Belgium consider the relationships between media research and media policy in different national and international contexts. Focusing on the European Union, East-Central Europe, North America and Latin America, chapters assess the impact of social, economic and political circumstances on policy debates and the shaping of the research agenda. The final chapter adopts a transatlantic perspective in tracing and analysing the history of the media's role in reporting war.

Author : Alan B. Albarran
Publisher : Routledge
ISBN 13 : 1135969418
Total Pages : 278 pages
Book Rating : 4.17/5 ( download)

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Download or read book Media Management and Economics Research in a Transmedia Environment written by Alan B. Albarran and published by Routledge. This book was released on 2013-07-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.