Media Product Portfolios

Author : Robert G. Picard
Publisher : Routledge
ISBN 13 : 1135250332
Total Pages : 261 pages
Book Rating : 4.31/5 ( download)

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Download or read book Media Product Portfolios written by Robert G. Picard and published by Routledge. This book was released on 2014-04-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. The process and issues of portfolio strategy, development, and management are complex and wide ranging. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations.

Author : Robert G. Picard
Publisher : Routledge
ISBN 13 : 1135250340
Total Pages : 273 pages
Book Rating : 4.48/5 ( download)

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Download or read book Media Product Portfolios written by Robert G. Picard and published by Routledge. This book was released on 2014-04-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,

Author : David A. Aaker
Publisher : Free Press
ISBN 13 : 1982146524
Total Pages : 368 pages
Book Rating : 4.28/5 ( download)

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Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Free Press. This book was released on 2020-03-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Author : Selina Oppenheim
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.08/5 ( download)

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Download or read book Portfolios that Sell written by Selina Oppenheim and published by . This book was released on 2003 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today’s ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a “killer” portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. InPortfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how today’s commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success. • Filled with scores of high-quality images taken for real-life clients • Presents important information about a timely, practical subject • A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio

Author : Matt Renwick
Publisher : ASCD
ISBN 13 : 1416624643
Total Pages : 176 pages
Book Rating : 4.46/5 ( download)

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Download or read book Digital Portfolios in the Classroom written by Matt Renwick and published by ASCD. This book was released on 2017-08-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessment is messy. Day-to-day, in-the-moment assessments not only reveal information that drives future instruction but also offer a comprehensive picture of students’ abilities and dispositions toward learning. As teachers, we might know what this looks and feels like, yet it can be hard to put into action—hence the messiness. Say hello to digital student portfolios—dynamic, digital collections of authentic information from different media, in many forms, and with multiple purposes. Using digital portfolios to capture student thinking and progress allows us to better see our students as readers, writers, and learners—and help students see themselves in the same way! Matt Renwick’s Digital Portfolios in the Classroom is a guide to help teachers sort through, capture, and make sense of the messiness associated with assessment. By shining a spotlight on three types of student portfolios—performance, process, and progress—and how they can be used to assess student work, Renwick helps educators navigate the maze of digital tools and implement the results to drive instruction.

Author : Diane Bender
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501317245
Total Pages : 281 pages
Book Rating : 4.48/5 ( download)

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Download or read book Design Portfolios written by Diane Bender and published by Bloomsbury Publishing USA. This book was released on 2017-02-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's students of architecture, interior design, and landscape design need to master the art of marketing themselves via multiple print and digital formats. This third edition of Design Portfolios reflects contemporary portfolio practices and enables students to create portfolios that serve as both evolving collections of creative solutions to design problems and evidence of their abilities to visually relay messages. Readers will learn how to create not just a collection of design work but a unique marketing tool for a successful design career.

Author : Harriet Posner
Publisher : Laurence King Publishing
ISBN 13 : 178067533X
Total Pages : 224 pages
Book Rating : 4.36/5 ( download)

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Download or read book Marketing Fashion written by Harriet Posner and published by Laurence King Publishing. This book was released on 2011-04-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Author : Cynthia Baron
Publisher : New Riders
ISBN 13 : 0321637518
Total Pages : 361 pages
Book Rating : 4.12/5 ( download)

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Download or read book Designing a Digital Portfolio written by Cynthia Baron and published by New Riders. This book was released on 2010 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts. Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions, and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd.

Author : Simon Moore
Publisher : John Wiley & Sons
ISBN 13 : 0470481951
Total Pages : 196 pages
Book Rating : 4.50/5 ( download)

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Download or read book Strategic Project Portfolio Management written by Simon Moore and published by John Wiley & Sons. This book was released on 2009-11-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead change through strategic alignment of project and process performance Practical and filled with expert advice, Strategic Project Portfolio Management: Enabling a Productive Organization presents a clear framework for your organization to complete impactful strategic projects. Providing executive-level guidance to build a powerful and efficient process from initial adoption to portfolio alignment, this essential resource contains case studies from small to global multinational organizations, arming you with the insights to ensure your strategic projects are given the resources they need to deliver business impact. This important guide Shows executives how to align their projects and processes with their business strategy for compelling competitive advantage Provides cases from best in class organizations, showing how they were able to achieve results by using processes outlined in the book Reveals how technology is the key to developing new collaborative platforms and innovative work management environments that have not been possible until now Defines a framework for assessing project portfolio management competence within your organization and driving momentum for compelling improvements Explores how to go beyond project portfolio management to a holistic work management system Strategic Project Portfolio Management: Enabling a Productive Organization offers the practical recommendations, guidance, and real world insights you need to immediately begin driving better project management strategy.

Author : Iain Fraser
Publisher : Project Management Institute
ISBN 13 : 1628253738
Total Pages : 158 pages
Book Rating : 4.33/5 ( download)

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Download or read book Business of Portfolio Management written by Iain Fraser and published by Project Management Institute. This book was released on 2017-06-09 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today there is a gap between organizational strategy and day-to-day management activities. To capitalize on new opportunities, or "getting ahead" rather than just "staying in business," most workplaces need a radical transformation. This transformation can begin with how organizations devise and manage their portfolios. Long underutilized as a mechanism to provide value, portfolio management is now being recognized as an effective approach to bridging these critical business elements. The Business of Portfolio Management offers keys to adopting a new approach to portfolio management that boosts organizational value.