Measuring The Digital World

Author : Gary Angel
Publisher : FT Press
ISBN 13 : 0134195132
Total Pages : 322 pages
Book Rating : 4.31/5 ( download)

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Download or read book Measuring the Digital World written by Gary Angel and published by FT Press. This book was released on 2015-11-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences. Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors... what they were trying to accomplish...how well you helped them... how you can personalize and optimize their digital experiences from now on... how you can use measurement to provide deep personalization at scale.

Author : Greg Gutkowski
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781724820525
Total Pages : 192 pages
Book Rating : 4.24/5 ( download)

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Download or read book The Measurement Revolution written by Greg Gutkowski and published by Createspace Independent Publishing Platform. This book was released on 2018-08-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cost of collecting, storing, and analyzing data has decreased about 10,000 times over the last 20 years! In addition, technology experts agree that this trend of lower technology prices will last at least another 20 years. Therefore, we can measure, record, analyze, and communicate at rapidly decreasing costs at a rate never experienced in human history. This leads to the two major benefits: 1. Measuring phenomena that existed before but have never been measured. 2. Measuring more frequently and precisely the manual processes that existed before. Measuring more, faster, and better may yield tremendous business benefits, but only if you know when the cost of measurement is less than the benefit of the measurement. This is, in essence, what this book is all about.

Author : Daniel L. Schwartz
Publisher : MIT Press
ISBN 13 : 0262518376
Total Pages : 196 pages
Book Rating : 4.76/5 ( download)

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Download or read book Measuring What Matters Most written by Daniel L. Schwartz and published by MIT Press. This book was released on 2013 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument that choice-based, process-oriented educational assessments are more effective than static assessments of fact retrieval. If a fundamental goal of education is to prepare students to act independently in the world--in other words, to make good choices--an ideal educational assessment would measure how well we are preparing students to do so. Current assessments, however, focus almost exclusively on how much knowledge students have accrued and can retrieve. In Measuring What Matters Most, Daniel Schwartz and Dylan Arena argue that choice should be the interpretive framework within which learning assessments are organized. Digital technologies, they suggest, make this possible; interactive assessments can evaluate students in a context of choosing whether, what, how, and when to learn. Schwartz and Arena view choice not as an instructional ingredient to improve learning but as the outcome of learning. Because assessments shape public perception about what is useful and valued in education, choice-based assessments would provide a powerful lever in this reorientation in how people think about learning. Schwartz and Arena consider both theoretical and practical matters. They provide an anchoring example of a computerized, choice-based assessment, argue that knowledge-based assessments are a mismatch for our educational aims, offer concrete examples of choice-based assessments that reveal what knowledge-based assessments cannot, and analyze the practice of designing assessments. Because high variability leads to innovation, they suggest democratizing assessment design to generate as many instances as possible. Finally, they consider the most difficult aspect of assessment: fairness. Choice-based assessments, they argue, shed helpful light on fairness considerations.

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.85/5 ( download)

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Download or read book Measuring the Digital Transformation written by and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este informe anual presenta datos sobre transformación digital en empresas pymes, y política pública.

Author : Carrie Anton
Publisher : Simon and Schuster
ISBN 13 : 1683370430
Total Pages : 64 pages
Book Rating : 4.37/5 ( download)

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Download or read book A Smart Girl's Guide: Digital World written by Carrie Anton and published by Simon and Schuster. This book was released on 2017-08-21 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides tips and guidance for young girls when navigating their digital worlds, discussing such issues as the ways in which people communicate online, the need for taking breaks from technology, and the importance of online safety.

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264221794
Total Pages : 160 pages
Book Rating : 4.96/5 ( download)

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Download or read book Measuring the Digital Economy A New Perspective written by OECD and published by OECD Publishing. This book was released on 2014-12-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents indicators traditionally used to monitor the information society and complements them with experimental indicators that provide insight into areas of policy interest.

Author : L. Flores
Publisher : Springer
ISBN 13 : 113734069X
Total Pages : 255 pages
Book Rating : 4.96/5 ( download)

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Download or read book How to Measure Digital Marketing written by L. Flores and published by Springer. This book was released on 2013-12-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Author : Beth Kanter
Publisher : John Wiley & Sons
ISBN 13 : 1118137604
Total Pages : 336 pages
Book Rating : 4.04/5 ( download)

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Download or read book Measuring the Networked Nonprofit written by Beth Kanter and published by John Wiley & Sons. This book was released on 2012-10-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

Author : International Monetary Fund. Statistics Dept.
Publisher : International Monetary Fund
ISBN 13 : 1498307361
Total Pages : 49 pages
Book Rating : 4.69/5 ( download)

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Download or read book Measuring the Digital Economy written by International Monetary Fund. Statistics Dept. and published by International Monetary Fund. This book was released on 2018-04-05 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digitalization encompasses a wide range of new applications of information technology in business models and products that are transforming the economy and social interactions. Digitalization is both an enabler and a disruptor of businesses. The lack of a generally agreed definition of the “digital economy” or “digital sector” and the lack of industry and product classification for Internet platforms and associated services are hurdles to measuring the digital economy. This paper distinguishes between the “digital sector” and the increasingly digitalized modern economy, often called the “digital economy,” and focuses on the measurement of the digital sector. The digital sector covers the core activities of digitalization, ICT goods and services, online platforms, and platform-enabled activities such as the sharing economy."

Author : Katie Delahaye Paine
Publisher : John Wiley & Sons
ISBN 13 : 1118016327
Total Pages : 56 pages
Book Rating : 4.29/5 ( download)

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Download or read book Measure What Matters written by Katie Delahaye Paine and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.