Matchmaking To Optimize Call Center Sales Performance

Author : Forte Consultancy Group
Publisher : Forte Consultancy
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4./5 ( download)

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Download or read book Matchmaking to Optimize Call Center Sales Performance written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most analytical models developed for customer acquisition, retention or growth do not take into account that it is the human that does the marketing, and miss a great opportunity to boost return on investment. Every call center agent and sales representative is different, as is every customer and without a good matchmaking between them; it is not possible to maximize the conversion rates.

Author : Martin Kihn
Publisher : John Wiley & Sons
ISBN 13 : 1119790131
Total Pages : 240 pages
Book Rating : 4.36/5 ( download)

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Download or read book Customer Data Platforms written by Martin Kihn and published by John Wiley & Sons. This book was released on 2020-11-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.

Author : Julia Connell
Publisher : Routledge
ISBN 13 : 1134248822
Total Pages : 225 pages
Book Rating : 4.27/5 ( download)

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Download or read book Developments in the Call Centre Industry written by Julia Connell and published by Routledge. This book was released on 2006-09-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past ten years there has been a massive growth in call centres worldwide. These centres are said to represent the most dynamic growth area in white-collar employment internationally since the mid 1990s. Yet the footloose and global nature of the industry means that jobs will always be susceptible to outsourced operations, ICT developments, public sector subsidization of business restructuring and re-location, and cheaper operations elsewhere. This book conducts a thorough analysis of this modern phenomenon.

Author :
Publisher :
ISBN 13 :
Total Pages : 2202 pages
Book Rating : 4.03/5 ( download)

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Download or read book Business Periodicals Index written by and published by . This book was released on 1999 with total page 2202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4./5 ( download)

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Download or read book Popular Science written by and published by . This book was released on 2004-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Author : Dawn Iacobucci
Publisher : John Wiley & Sons
ISBN 13 : 9780471204763
Total Pages : 344 pages
Book Rating : 4.65/5 ( download)

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Download or read book Kellogg on Integrated Marketing written by Dawn Iacobucci and published by John Wiley & Sons. This book was released on 2002-11-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang

Author :
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4./5 ( download)

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Download or read book Computerworld written by and published by . This book was released on 1998-03-02 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Author :
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4./5 ( download)

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Download or read book Men's Health written by and published by . This book was released on 2008-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Men's Health magazine contains daily tips and articles on fitness, nutrition, relationships, sex, career and lifestyle.

Author : Peter Bailey
Publisher : Cambridge University Press
ISBN 13 : 9780521543484
Total Pages : 276 pages
Book Rating : 4.87/5 ( download)

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Download or read book Popular Culture and Performance in the Victorian City written by Peter Bailey and published by Cambridge University Press. This book was released on 2003-10-16 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and highly innovative book reconstructs the texture and meaning of popular pleasure in the Victorian entertainment industry. Integrating theories of language and social action with close reading of contemporary sources, Peter Bailey provides a richly detailed study of the pub, music-hall, theatre and comic newspaper. Analysis of the interplay between entrepreneurs, performers, social critics and audience reveals distinctive codes of humour, sociability and glamour that constituted a new populist ideology of consumerism and the good time. Bailey shows how the new leisure world offered a repertoire of roles that enabled its audience to negotiate the unsettling encounters of urban life. Bailey offers challenging interpretations of respectability, sexuality, and the cultural politics of class and gender in a distinctive, personal voice.

Author : Kingsley Inkoom
Publisher : Graphic Communications Group
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Download or read book Daily Graphic written by Kingsley Inkoom and published by Graphic Communications Group. This book was released on 2014-09-08 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: