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Author :
Publisher :
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4.02/5 ( download)
Download or read book Mass Media in Society written by and published by . This book was released on 1970 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Debra L. Merskin
Publisher : SAGE Publications
ISBN 13 : 1483375528
Total Pages : 2169 pages
Book Rating : 4.26/5 ( download)
Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author : Jeffrey Schrank
Publisher :
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4.10/5 ( download)
Download or read book Understanding Mass Media written by Jeffrey Schrank and published by . This book was released on 1981 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maxwell McCombs
Publisher : John Wiley & Sons
ISBN 13 : 0745637132
Total Pages : 281 pages
Book Rating : 4.36/5 ( download)
Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2013-05-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Author : J. Charles Sterin
Publisher : Allyn & Bacon
ISBN 13 : 9780205591480
Total Pages : 0 pages
Book Rating : 4.85/5 ( download)
Download or read book Mass Media Revolution written by J. Charles Sterin and published by Allyn & Bacon. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debuting in its first edition Mass Media Revolution is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs
Author : Richard Campbell
Publisher : Bedford Books
ISBN 13 : 9780312390709
Total Pages : 613 pages
Book Rating : 4.0X/5 ( download)
Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Author : Colin Sparks
Publisher : SAGE
ISBN 13 : 1446228894
Total Pages : 457 pages
Book Rating : 4.90/5 ( download)
Download or read book Globalization, Development and the Mass Media written by Colin Sparks and published by SAGE. This book was released on 2007-11-20 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 1446245667
Total Pages : 202 pages
Book Rating : 4.68/5 ( download)
Download or read book The Internet and the Mass Media written by Lucy Küng and published by SAGE. This book was released on 2008-05-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.
Author : James B. Martin
Publisher : Nova Publishers
ISBN 13 : 9781590332627
Total Pages : 292 pages
Book Rating : 4.28/5 ( download)
Download or read book Mass Media written by James B. Martin and published by Nova Publishers. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Author : Edward S. Herman
Publisher : Pantheon
ISBN 13 : 0307801624
Total Pages : 480 pages
Book Rating : 4.23/5 ( download)
Download or read book Manufacturing Consent written by Edward S. Herman and published by Pantheon. This book was released on 2011-07-06 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intellectual dissection of the modern media to show how an underlying economics of publishing warps the news.
