Mass Market

Author : Susan Strasser
Publisher : Pantheon
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.91/5 ( download)

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Download or read book Satisfaction Guaranteed written by Susan Strasser and published by Pantheon. This book was released on 1989 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.

Author : Bruce I. Newman
Publisher : SAGE
ISBN 13 : 0761909591
Total Pages : 186 pages
Book Rating : 4.90/5 ( download)

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Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

Author : Paul Nunes
Publisher : Harvard Business Press
ISBN 13 : 9781591391968
Total Pages : 296 pages
Book Rating : 4.62/5 ( download)

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Download or read book Mass Affluence written by Paul Nunes and published by Harvard Business Press. This book was released on 2004 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.

Author : Richard S. Tedlow
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.41/5 ( download)

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Download or read book New and Improved written by Richard S. Tedlow and published by Harvard Business Review Press. This book was released on 1996 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.

Author : Edgar Cantero
Publisher : Vintage
ISBN 13 : 1101974443
Total Pages : 338 pages
Book Rating : 4.45/5 ( download)

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Download or read book Meddling Kids written by Edgar Cantero and published by Vintage. This book was released on 2018-05-29 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A mad scientist's concoction of teen detectives, H. P. Lovecraft, and a love of Americana, this is a story filled with rich horror, thrilling twists, outright hilarity, and surprising poignancy. "While this is obviously an ode to Scooby Doo... fans will love the idea of a group of mystery hunters coming back together after leaving the business.” —Bustle “Filled with high jinks both terrorizing and hilarious.” —USA Today In 1977, four teenagers and a dog—Andy (the tomboy), Nate (the nerd), Kerri (the bookworm), Peter (the jock), and Tim (the Weimaraner)—solved the mystery of Sleepy Lake. The trail of an amphibian monster terrorizing the quiet town of Blyton Hills leads the gang to spend a night in Deboën Mansion and apprehend a familiar culprit: a bitter old man in a mask. Now, in 1990, the twenty-something former teen detectives are lost souls. Plagued by night terrors and Peter's tragic death, the three survivors have been running from their demons. When the man they apprehended all those years ago makes parole, Andy tracks him down to confirm what she’s always known—they got the wrong guy. Now she'll need to get the gang back together and return to Blyton Hills to find out what really happened in 1977, and this time, she's sure they're not looking for another man in a mask.

Author : William D'Arienzo
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501306685
Total Pages : 384 pages
Book Rating : 4.86/5 ( download)

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Download or read book Brand Management Strategies written by William D'Arienzo and published by Bloomsbury Publishing USA. This book was released on 2016-09-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter - PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion

Author : Tim Akers
Publisher : Baen Books
ISBN 13 : 1625797931
Total Pages : 351 pages
Book Rating : 4.33/5 ( download)

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Download or read book Knight Watch written by Tim Akers and published by Baen Books. This book was released on 2020-09-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: MEN IN BLACK AT THE REN FAIRE! John Rast went to the Ren Faire looking for a fight. Well, a simulated fight, with blunt swords and safety equipment. But when his final opponent turns into a living, fire-breathing dragon, John finds himself in the fight of his life. It’s John or nothing stopping a disaster in its tracks—and the only real weapon at hand is his mom’s Volvo. So John decides to let it roll . . . And that's when destiny comes to call. John is spirited away to the well-hidden base of Knight Watch, the organization that stands between humanity and the real nasties the rest of the world doesn’t know about. Knight Watch would be John’s dream job—except for the storm goddess that destroys his parents’ house, the abandoned mall replete with too much dead, and the Fetch that aims to make John’s domain a final resting place. All this has John’s putative allies in the Knight Watch worried that John is the one bringing bad things into multiple worlds. John and his reluctant teammates have to figure out who, or what, is pulling the strings before all of Knight Watch falls prey to a well-concealed puppetmaster and far worse things enter this world. About Knight's Watch: “Buckle up and get ready for a fun ride. Tim Akers delivers an epic story about weekend ren fair warriors versus actual monsters. Best fictional use of a Volvo station wagon ever.”—Larry Correia About Tim Akers: “A must for all epic fantasy fans.”—Starburst “Full of strong world building, cinematic and frequent battle scenes, high adventure, great characters, suspense, and dramatic plot shifts, this is an engaging, fast-paced entry in a popular subgenre."—Booklist (starred review) “Take a bit of fantasy, mix in the horror of the demonic, and put in some top-notch writing and you’ll have Akers’ latest novel.”—Hellnotes “Fast-paced . . . an epic fantasy story with action, intrigue and a good story.” —RPG “Delivers enough twists and surprises to keep readers fascinated...contains action, grittiness, magic, intrigue and well created characters.”—Rising Shadow “An extremely well-developed secondary world.”—SF Signal

Author : Robin Hobb
Publisher : Spectra
ISBN 13 : 0553565699
Total Pages : 769 pages
Book Rating : 4.90/5 ( download)

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Download or read book Assassin's Quest written by Robin Hobb and published by Spectra. This book was released on 1998-01-05 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An enthralling conclusion to this superb trilogy, displaying an exceptional combination of originality, magic, adventure, character, and drama.”—Kirkus Reviews (starred review) King Shrewd is dead at the hands of his son Regal. As is Fitz—or so his enemies and friends believe. But with the help of his allies and his beast magic, he emerges from the grave, deeply scarred in body and soul. The kingdom also teeters toward ruin: Regal has plundered and abandoned the capital, while the rightful heir, Prince Verity, is lost to his mad quest—perhaps to death. Only Verity’s return—or the heir his princess carries—can save the Six Duchies. But Fitz will not wait. Driven by loss and bitter memories, he undertakes a quest: to kill Regal. The journey casts him into deep waters, as he discovers wild currents of magic within him—currents that will either drown him or make him something more than he was. Praise for Robin Hobb and Assassin’s Quest “Fantasy as it ought to be written . . . Robin Hobb’s books are diamonds in a sea of zircons.”—George R. R. Martin “Superbly written, wholly satisfying, unforgettable: better than any fantasy trilogy in print—including mine!”—Melanie Rawn

Author : Robin Hobb
Publisher : Spectra
ISBN 13 : 0553900250
Total Pages : 834 pages
Book Rating : 4.55/5 ( download)

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Download or read book Ship of Magic written by Robin Hobb and published by Spectra. This book was released on 2003-12-30 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book in a seafaring fantasy trilogy that George R. R. Martin has described as “even better than the Farseer Trilogy—I didn’t think that was possible.” Bingtown is a hub of exotic trade and home to a merchant nobility famed for its liveships—rare vessels carved from wizardwood, which ripens magically into sentient awareness. Now the fortunes of one of Bingtown’s oldest families rest on the newly awakened liveship Vivacia. For Althea Vestrit, the ship is her rightful legacy. For Althea’s young nephew, wrenched from his religious studies and forced to serve aboard the Vivacia, the ship is a life sentence. But the fate of the ship—and the Vestrits—may ultimately lie in the hands of an outsider: the ruthless buccaneer captain Kennit, who plans to seize power over the Pirate Isles by capturing a liveship and bending it to his will. Don’t miss the magic of the Liveship Traders Trilogy: SHIP OF MAGIC • MAD SHIP • SHIP OF DESTINY

Author : Lucy Foley
Publisher :
ISBN 13 : 9780008297176
Total Pages : 384 pages
Book Rating : 4.77/5 ( download)

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Download or read book The Guest List written by Lucy Foley and published by . This book was released on 2020-02 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A REMOTE ISLAND. AN INVITATION TO DIE FOR. A gripping, twisty murder mystery thriller from the No.1 bestselling author of The Hunting Party. 'Lucy Foley is really very clever' Anthony Horowitz 'Thrilling' The Times 'A classic whodunnit' Kate Mosse 'Sharp and atmospheric and addictive' Louise Candlish 'A furiously twisty thriller' Clare Mackintosh 'Secrets and lies at every turn' Sarah Pinborough On an island off the windswept Irish coast, guests gather for the wedding of the year - the marriage of Jules Keegan and Will Slater. Old friends. Past grudges. Happy families. Hidden jealousies. Thirteen guests. One body. The wedding cake has barely been cut when one of the guests is found dead. And as a storm unleashes its fury on the island, everyone is trapped. All have a secret. All have a motive. One guest won't leave this wedding alive . . .