Mass Communication Research Major Issues And Future Directions

Author : Walter Phillips Davison
Publisher : New York : Praeger
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.23/5 ( download)

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Download or read book Mass Communication Research: Major Issues and Future Directions written by Walter Phillips Davison and published by New York : Praeger. This book was released on 1974 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monographic compilation of conference papers on major issues and future trends in mass media research - covers structural, functional and sociological aspects, relationships with political systems and the State, the management of mass media, the implications of information technology, etc. Bibliography pp. 202 to 236. Conference held in harriman 1973 may.

Author : Jay G. Blumler
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9780803904941
Total Pages : 318 pages
Book Rating : 4.40/5 ( download)

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Download or read book The Uses of Mass Communications written by Jay G. Blumler and published by SAGE Publications, Incorporated. This book was released on 1975-02-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

Author : H.J. Hsia
Publisher : Routledge
ISBN 13 : 1317357167
Total Pages : 620 pages
Book Rating : 4.62/5 ( download)

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Download or read book Mass Communications Research Methods written by H.J. Hsia and published by Routledge. This book was released on 2015-10-23 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

Author : Hanno Hardt
Publisher : Routledge
ISBN 13 : 1134910320
Total Pages : 295 pages
Book Rating : 4.28/5 ( download)

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Download or read book Critical Communication Studies written by Hanno Hardt and published by Routledge. This book was released on 2008-02-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication studies has been a lively process of adoption and integration of theoretical constructs from Pragmatism, Critical Theory and Cultural Studies. Critical Communication Studies describes the intellectual and professional forces that have shaped research interests and formed alliances in the pursuit of particular goals. Hanno Hardt reflects on the need to come to terms with the role of history in academic work and locates the intellectual history within the context of competing social theories. The book provides a substantive foundation for understanding the field and will be a major text in all courses dealing with communication history and theory.

Author :
Publisher :
ISBN 13 :
Total Pages : 1262 pages
Book Rating : 4.44/5 ( download)

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Download or read book Research in Education written by and published by . This book was released on 1974 with total page 1262 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Various
Publisher : Routledge
ISBN 13 : 1136630538
Total Pages : 17176 pages
Book Rating : 4.38/5 ( download)

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Download or read book Communication Yearbooks Vols 6-33 Set written by Various and published by Routledge. This book was released on 2021-11-05 with total page 17176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.

Author : Stephen W. Littlejohn
Publisher : Waveland Press
ISBN 13 : 1478647108
Total Pages : 503 pages
Book Rating : 4.02/5 ( download)

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Download or read book Theories of Human Communication written by Stephen W. Littlejohn and published by Waveland Press. This book was released on 2021-05-07 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over forty years, Theories of Human Communication has facilitated the understanding of the theories that define the discipline of communication. The authors present a comprehensive summary of major communication theories, current research, extensions, and applications in a thoughtfully organized and engaging style. Part I of the extensively updated twelfth edition sets the stage for how to think about and study communication. The first chapter establishes the foundations of communication theory. The next chapter reviews four frameworks for organizing the theories and their contributions to the nature of inquiry. Part II covers theories centered around the communicator, message, medium, and communication with the nonhuman. Part III addresses theories related to communication contexts—relationship, group, organization, health, culture, and society. “From the Source” contributions from theorists provide insight into the inspirations, motivations, and goals behind the theories. Online instructor’s resource materials include sample syllabi, key terms, exam questions, and text graphics. The theories include those important for their continuing influence in the field as well as emerging theories that encourage thinking about issues in new ways. For a reasonable price, readers are able to explore the patterns, trends, trajectories, and intricacies of the landscape of communication theory and will have an invaluable resource for future reference.

Author : Sarah Trenholm
Publisher : Routledge
ISBN 13 : 1315506114
Total Pages : 873 pages
Book Rating : 4.11/5 ( download)

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Download or read book Thinking Through Communication written by Sarah Trenholm and published by Routledge. This book was released on 2016-08-19 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised for its teachability, Thinking Through Communication provides an excellent, balanced introduction to basic theories and principles of communication, making sense of a complex field through a variety of approaches. In an organized and coherent manner, Thinking Through Communication covers a full range of topics- from the history of communication study to the methods used by current communication scholars to understand human interaction. The text explores communication in a variety of traditional contexts: interpersonal, group, organizational, public, intercultural, computer-mediated communication and the mass media. This edition also offers new insights into public speaking and listening. This text can be used successfully in both theory- and skills-based courses. Written in a clear, lively style, Trenholm's overall approach-including her use of examples and interesting illustrations-helps both majors and non-majors alike develop a better understanding of communication as a field of study and an appreciation for ways in which communication impacts their daily lives.

Author : Fazlollahi, Bijan
Publisher : IGI Global
ISBN 13 : 1931777292
Total Pages : 352 pages
Book Rating : 4.92/5 ( download)

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Download or read book Strategies for eCommerce Success written by Fazlollahi, Bijan and published by IGI Global. This book was released on 2001-07-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. It also describes the economics of e-commerce and the practical issues concerning its application. Specific chapters discuss privacy, structure, policy concerns, customer loyalty, trust, internal audits, payment mechanisms, mobile communications, and costs. Contributors include scholars from North America, Europe, Saudi Arabia, and China. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Author : Ran Wei
Publisher : Routledge
ISBN 13 : 1351674153
Total Pages : 316 pages
Book Rating : 4.57/5 ( download)

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Download or read book Advances in Foundational Mass Communication Theories written by Ran Wei and published by Routledge. This book was released on 2018-02-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.