Mass Communication In India Fifth Edition

Author : Keval J. Kumar
Publisher : Jaico Publishing House
ISBN 13 : 8172243731
Total Pages : 377 pages
Book Rating : 4.39/5 ( download)

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Download or read book Mass Communication in India, Fifth Edition written by Keval J. Kumar and published by Jaico Publishing House. This book was released on 2020-12-10 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.

Author : Keval J. Kumar
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.48/5 ( download)

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Download or read book Mass Communication in India written by Keval J. Kumar and published by . This book was released on 1989 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Denis McQuail
Publisher :
ISBN 13 : 9788178295350
Total Pages : 624 pages
Book Rating : 4.50/5 ( download)

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Download or read book Mcquail`S Mass Communication Theory, 5E written by Denis McQuail and published by . This book was released on 2010-05-05 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully revised, the Fifth Edition of this best-selling text provides a comprehensive, non-technical and wide-ranging introduction to various approaches to understanding mass communication. This edition also takes account of recent theory and research in relation to new media, globalisation and topics related to cultural production (such as advertising, fashion and merchandising). The companion website, www.sagepub.co.uk/mcquail5, offers additional material for both lecturers and students.

Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 150635856X
Total Pages : 1221 pages
Book Rating : 4.67/5 ( download)

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Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Author : Mr. D.S. Mehta
Publisher : Allied Publishers
ISBN 13 : 8170233534
Total Pages : 424 pages
Book Rating : 4.34/5 ( download)

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Download or read book Mass Communication and Journalism in India written by Mr. D.S. Mehta and published by Allied Publishers. This book was released on 1979-09-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to making a comprehensive survey of journalism, other mass media, and public relations in India, Mehta discusses such issues as freedom of the press, press laws, and developments in the international regulation of the media. His book is also a bibliography and a sourcebook of information on advertising codes; accreditation rules for media representatives and other information on Indian media and journalism.

Author : Dibyanshu Kumar
Publisher : K.K. Publications
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4./5 ( download)

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Download or read book Mass Media and Communications written by Dibyanshu Kumar and published by K.K. Publications. This book was released on 2021-09-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place vary. In the late 20th Century, mass media could be classified into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as “mass media” has become more prominent. Each mass media has its own content types, its own creative artists and technicians, and its own business models. For example, the Internet includes websites, blogs, podcasts, and various other technologies built on top of the general distribution network. The sixth and seventh media, internet and mobile, are often called collectively as digital media; and the fourth and fifth, radio and TV, as broadcast media. Some argue that video games have developed into a distinct mass form of media. Mass communication was seen by those who owned newspapers, radio and T.V. stations and by cinema producers mostly as an efficient device to reach messages to a very large number of people in a linear fashion. The media users were seen primarily as targets-passive targets for message intake and appropriate action either in voting as desired or buying products advertised or imbibing ideas intended by producers. Magic bullet theory suggests that messages were shot directly into the receiver. It assumes that receivers ate passive and defenseless and take whatever is shot at them. The magic bullet theory also portrays that the media have a direct immediate and powerful effect on those who pay attention to their contents. This book has been intended as a manual for students of this subject. Contents: • Television: The People (Crew) • Television: Past Present and Future • News Paper Organization and Management • Printed Media Industry: Theory and Practice • Media Organizations • Film in India • Participatory Journalism and Weblogs • Weblogs and Journalism

Author : Thomas L. McPhail
Publisher : John Wiley & Sons
ISBN 13 : 1405150106
Total Pages : 374 pages
Book Rating : 4.01/5 ( download)

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Download or read book Global Communication written by Thomas L. McPhail and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this major textbook in global communicationhas been fully revised to bring it up to date with advances in thisdynamic field. From media coverage of the Afghanistan and Iraq warsand Arabic media systems, to digital cameras and the birth of theiPod, this book offers students a comprehensive understanding ofthe complex international communication scene, and of theimplications of rapid changes to the worldwide media landscape thatcontinue on a daily basis. An accessible textbook which discusses the major trends,stakeholders, global activities and worldwide influences involvedin international communications Utilizes numerous and diverse examples of media stakeholders,including CNN, Time Warner, Disney, the BBC, and the advertisingand music industries Features engaging examples from the war on terrorism,Afghanistan and Iraq wars, post 9/11, and al Jazeera, through tothe growing phenomena of Internet blogging Updates important industry information on CNN, MTV, and the BBC- including the problems with the upcoming renewal of theBBC’s global mandate and Royal Charter Organized accessibly around two main theories that anchor theinternational communication debate: electronic colonialism andworld system theory Accompanied by a fully updated instructor’s manualavailable at http://www.blackwellpublishing.com/mcphail

Author : Y. K. D'souza
Publisher :
ISBN 13 : 9788173410406
Total Pages : 412 pages
Book Rating : 4.02/5 ( download)

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Download or read book Handbook Of Journalism And Mass Communication written by Y. K. D'souza and published by . This book was released on 1997-01-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : B.K. Ahuja
Publisher :
ISBN 13 : 9788189005658
Total Pages : 0 pages
Book Rating : 4.50/5 ( download)

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Download or read book Mass Media Communication written by B.K. Ahuja and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Vir Bala Aggarwal
Publisher : Concept Publishing Company
ISBN 13 : 9788170228806
Total Pages : 496 pages
Book Rating : 4.08/5 ( download)

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Download or read book Handbook of Journalism and Mass Communication written by Vir Bala Aggarwal and published by Concept Publishing Company. This book was released on 2001 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Indian context.