Mars Inc

Author : Ben Bova
Publisher : Baen Publishing Enterprises
ISBN 13 : 1625792158
Total Pages : 354 pages
Book Rating : 4.50/5 ( download)

DOWNLOAD NOW!

Download or read book Mars, Inc. written by Ben Bova and published by Baen Publishing Enterprises. This book was released on 2013-12-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you get to the Red Planet? Not via a benighted government program trapped in red tape and bound by budget constrictions, thats for sure. No, what it will take is a helping of adventure, science, corporate powerplays, a generous dollop of seduction¾both in and out of the boardroom¾and money, money, money! Art Thrasher knows this. He is a man with a driving vision: send humans to Mars. The government has utterly failed, but Thrasher has got the plan to accomplish such a feat: form a _clubÓ or billionaires to chip in one billion a year until the dream is accomplished. But these are men and women who are tough cookies, addicted to a profitable bottom-line, and disdainful of pie-in-the-sky dreamers who want to use their cash to make somebody elses dreams come true. But Thrasher is different from the other dreamers in an important regarhes a billionaire himself, and the president of a successful company. But its going to take all his wiles as a captain of industry and master manipulator of business and capital to overcome setbacks and sabotage¾and get a rocket full of scientist, engineers, visionaries, and dreamers on their way to the Red Planet. The man for the job has arrived. Art Thrasher is prepared to do whatever it takes to humans on Mars¾or die trying! At the publisher's request, this title is sold without DRM (Digital Rights Management). About Mars, Inc.: _. . .perfectly enjoyable as an SF book (could Bova write anything that wasnt enjoyable?), Mars, Inc. has that torn-from-the-headline vibe thats obviously intended for a larger audience. . . . the bottom line? Mars, Inc. has inspiration, excitement, thrills, romance, a dash of satir¾and is a good, fun read . . . .Ó¾Analog "The Hugo winner returns to his most popular subject: the quest for Mars."¾Publishers Weekly

Author : Carlos Valdes-Dapena
Publisher : John Hunt Publishing
ISBN 13 : 1785353594
Total Pages : 415 pages
Book Rating : 4.98/5 ( download)

DOWNLOAD NOW!

Download or read book Lessons from Mars written by Carlos Valdes-Dapena and published by John Hunt Publishing. This book was released on 2018-10-26 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique insight into corporate team building within a global giant. Lessons from Mars challenges the prevailing orthodoxy of corporate team building and offers an alternative framework along with a set of tools and techniques. Based on the author's 20-plus years of experience working with teams and six years of research specifically on Mars teams, the book offers a unique view into this closely-held private company and how it has unlocked the power of collaboration. '...it turns out that while women are from Venus, valuable lessons in corporate management are from Mars, Inc.' Roy Sekoff, Founding Editor, The Huffington Post

Author : Ben Bova
Publisher : Rosetta Books
ISBN 13 : 0795308809
Total Pages : 560 pages
Book Rating : 4.02/5 ( download)

DOWNLOAD NOW!

Download or read book Mars written by Ben Bova and published by Rosetta Books. This book was released on 2010-02-16 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considered one of Ben Bova’s most famous Grand Tour novels: “A gripping, realistic tale of man’s first expedition to the red planet. Don’t miss it” (Terry Brooks, New York Times–bestselling author of The Shannara Chronicles). Jamie Waterman is a young Navaho geologist who is picked for the ground team of the first manned expedition to Mars. He will be joining an international team of astronauts and scientists. But once the crew land on the red planet, they soon discover they must battle not only the alien land on which they have invaded but earthbound bureaucrats as well. When they come face to face with a chasm ten times as deep and large as the Grand Canyon, all twenty-five astronauts must face the most shocking discovery of all . . . “The science fiction author who will have the greatest effect on the world.” —Ray Bradbury, author of Farenheit 451 “A splendid book . . . Of his many books, Mars must be the most important.” —Arthur C. Clarke, author of Islands in the Sky

Author : Janice Pottker
Publisher :
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.72/5 ( download)

DOWNLOAD NOW!

Download or read book Crisis in Candyland written by Janice Pottker and published by . This book was released on 1995 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the story of the Mars family, their multinational company, and its successes and failures.

Author : Albrecht Rothacher
Publisher : World Scientific
ISBN 13 : 9789812563057
Total Pages : 284 pages
Book Rating : 4.59/5 ( download)

DOWNLOAD NOW!

Download or read book Corporate Cultures and Global Brands written by Albrecht Rothacher and published by World Scientific. This book was released on 2004 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from ownerOCofounderOCorun companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril. Contents: Corporate Identities and Successful Branding; Mars Inc.: More than Candies and Cat Food; The Bitter Sweet Chocolates of Sprngli-Lindt; Kikkoman: Far Travelled Sauces; Who Loves McDonald's ?; For God, America and the Real Thing: The Coke Story; Zubrowka Bison Vodka: The High Is the Limit; Ikea: The SmNland Way Goes Global; The Rise and Fall of the Seibu-Saison Empire; United, the Benetton Way; Nike Just Did It; Nokia: Connecting People through a Disconnected Past; Sony: Made by Morita; Sir Richard Branson's Virgins; Toyota: The Reluctant Multinational; Fiat: The Festa Is Over; Corporate Mergers, Merged Brands in Trouble: DaimlerChrysler and BMW-Rover; The Lego Universe of Building Bricks; The Magic of Disney. Readership: Students, professionals and lay people interested in management and business issues."

Author : Salem Benferhat
Publisher : Springer
ISBN 13 : 3642239633
Total Pages : 574 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book Scalable Uncertainty Management written by Salem Benferhat and published by Springer. This book was released on 2011-10-07 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Conference on Scalable Uncertainty Management, SUM 2011, held in Dayton, OH, USA, in October 2011. The 32 revised full papers and 3 revised short papers presented together with the abstracts of 2 invited talks and 6 “discussant” contributions were carefully reviewed and selected from 58 submissions. The papers are organized in topical sections on argumentation systems, probabilistic inference, dynamic of beliefs, information retrieval and databases, ontologies, possibility theory and classification, logic programming, and applications.

Author : Andrew F. Smith
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1610692330
Total Pages : 1715 pages
Book Rating : 4.35/5 ( download)

DOWNLOAD NOW!

Download or read book Food and Drink in American History [3 volumes] written by Andrew F. Smith and published by Bloomsbury Publishing USA. This book was released on 2013-10-28 with total page 1715 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume encyclopedia on the history of American food and beverages serves as an ideal companion resource for social studies and American history courses, covering topics ranging from early American Indian foods to mandatory nutrition information at fast food restaurants. The expression "you are what you eat" certainly applies to Americans, not just in terms of our physical health, but also in the myriad ways that our taste preferences, eating habits, and food culture are intrinsically tied to our society and history. This standout reference work comprises two volumes containing more than 600 alphabetically arranged historical entries on American foods and beverages, as well as dozens of historical recipes for traditional American foods; and a third volume of more than 120 primary source documents. Never before has there been a reference work that coalesces this diverse range of information into a single set. The entries in this set provide information that will transform any American history research project into an engaging learning experience. Examples include explanations of how tuna fish became a staple food product for Americans, how the canning industry emerged from the Civil War, the difference between Americans and people of other countries in terms of what percentage of their income is spent on food and beverages, and how taxation on beverages like tea, rum, and whisky set off important political rebellions in U.S. history.

Author : Andrew F. Smith
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313086680
Total Pages : 364 pages
Book Rating : 4.87/5 ( download)

DOWNLOAD NOW!

Download or read book Encyclopedia of Junk Food and Fast Food written by Andrew F. Smith and published by Bloomsbury Publishing USA. This book was released on 2006-08-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly dramatically evidenced by Super Size Me (2004), filmmaker Morgan Spurlock's 30-day all-McDonald's diet in which his liver suffered the same poisoning as if he had been on an extended alcohol binge. Through increased globalization, American popular food culture is being increasingly emulated elsewhere in the world, such as China, with the potential for similar disastrous consequences. This A-to-Z reference is the first to focus on the junk food and fast food phenomena from a multitude of angles in addition to health and diet concerns. More than 250 essay entries objectively explore the scope of the topics to illuminate the American way through products, corporations and entrepreneurs, social history, popular culture, organizations, issues, politics, commercialism and consumerism, and much more. Interest in these topics is high. This informative and fascinating work, with entries on current controversies such as mad cow disease and factory farming, the food pyramid, movie tie-ins, and marketing to children, will be highly useful for reports, research, and browsing. It takes readers behind the scenes, examining the significance of such things as uniforms, training, packaging, and franchising. Readers of every age will also enjoy the nostalgia factor, learning about the background of iconic drive-ins, the story behind the mascots, facts about their favorite candy bar, and collectables. Each entry ends with suggested reading. Besides an introduction, a timeline, glossary, bibliography, resource guide, and photos enhance the text. Sample entries: A&W Root Beer; Advertising; Automobiles; Ben & Jerry's; Burger King; Carhops; Center for Science in the Public Interest; Christmas; Cola Wars; Employment; Fair Food; Fast Food Nation; Hershey, Milton; Hollywood; Injury; Krispy Kreme; Lobbying; Nabisco; Obesity; PepsiCo; Salt; Soda Fountain; Teen Hangouts; Vegetarianism; White Castle; Yum! Brands, Inc.

Author : H. James Harrington
Publisher : Paton Professional
ISBN 13 : 9781932828115
Total Pages : 252 pages
Book Rating : 4.17/5 ( download)

DOWNLOAD NOW!

Download or read book Knowledge Management Excellence written by H. James Harrington and published by Paton Professional. This book was released on 2007 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 684 pages
Book Rating : 4.73/5 ( download)

DOWNLOAD NOW!

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2001 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: