Married To The Brand

Author : William J. McEwen
Publisher : Simon and Schuster
ISBN 13 : 1595620052
Total Pages : 144 pages
Book Rating : 4.57/5 ( download)

DOWNLOAD NOW!

Download or read book Married to the Brand written by William J. McEwen and published by Simon and Schuster. This book was released on 2005-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.38/5 ( download)

DOWNLOAD NOW!

Download or read book Married to the Brand: Why Consumers Bond With Some Brands for Life written by and published by . This book was released on 19?? with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Tim Halloran
Publisher : John Wiley & Sons
ISBN 13 : 1118611284
Total Pages : 272 pages
Book Rating : 4.89/5 ( download)

DOWNLOAD NOW!

Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Author : Russell Brand
Publisher : Henry Holt and Company
ISBN 13 : 1250141931
Total Pages : 287 pages
Book Rating : 4.34/5 ( download)

DOWNLOAD NOW!

Download or read book Recovery written by Russell Brand and published by Henry Holt and Company. This book was released on 2017-10-03 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to all kinds of addiction from a star who has struggled with heroin, alcohol, sex, fame, food and eBay, that will help addicts and their loved ones make the first steps into recovery “This manual for self-realization comes not from a mountain but from the mud...My qualification is not that I am better than you but I am worse.” —Russell Brand With a rare mix of honesty, humor, and compassion, comedian and movie star Russell Brand mines his own wild story and shares the advice and wisdom he has gained through his fourteen years of recovery. Brand speaks to those suffering along the full spectrum of addiction—from drugs, alcohol, caffeine, and sugar addictions to addictions to work, stress, bad relationships, digital media, and fame. Brand understands that addiction can take many shapes and sizes and how the process of staying clean, sane, and unhooked is a daily activity. He believes that the question is not “Why are you addicted?” but "What pain is your addiction masking? Why are you running—into the wrong job, the wrong life, the wrong person’s arms?" Russell has been in all the twelve-step fellowships going, he’s started his own men’s group, he’s a therapy regular and a practiced yogi—and while he’s worked on this material as part of his comedy and previous bestsellers, he’s never before shared the tools that really took him out of it, that keep him clean and clear. Here he provides not only a recovery plan, but an attempt to make sense of the ailing world.

Author : B Zachary Bennett
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.89/5 ( download)

DOWNLOAD NOW!

Download or read book Married To Marketing written by B Zachary Bennett and published by . This book was released on 2020-05-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business commitment to your customers as it is correlated to the relationships of people. Most everyone understands the fundamental basics of courtship and companionship through marriage in our society. B. Zachary Bennett takes this relationship and draws insightful parallels with building and growing a business. The book shares information and explanations in a very understandable manner. Some of the topics include: The Core of Marketing Business Planning Customer Targeting Brand Development Messaging The Relationship Between Sales & Marketing Strategic Planning The Business Launch And Much More...

Author : Ann Patchett
Publisher : A&C Black
ISBN 13 : 1408842408
Total Pages : 335 pages
Book Rating : 4.09/5 ( download)

DOWNLOAD NOW!

Download or read book This Is the Story of a Happy Marriage written by Ann Patchett and published by A&C Black. This book was released on 2013-11-07 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'So compellingly personal you feel you're looking over her shoulder as she sits down to write' New York Times 'Electrically entertaining ... Funny, generous, spirited and kind' The Times This Is the Story of a Happy Marriage is an irresistible blend of literature and memoir revealing the big experiences and little moments that shaped Ann Patchett as a daughter, wife, friend and writer. Here, Ann Patchett shares entertaining and moving stories about her tumultuous childhood, her painful early divorce, the excitement of selling her first book, driving a Winnebago from Montana to Yellowstone Park, her joyous discovery of opera, scaling a six-foot wall in order to join the Los Angeles Police Department, the gradual loss of her beloved grandmother, starting her own bookshop in Nashville, her love for her very special dog and, of course, her eventual happy marriage. This Is the Story of a Happy Marriage is a memoir both wide ranging and deeply personal, overflowing with close observation and emotional wisdom, told with wit, honesty and irresistible warmth.

Author : John Curtis Ph. D.
Publisher : The Business of Love
ISBN 13 : 1934759090
Total Pages : 155 pages
Book Rating : 4.97/5 ( download)

DOWNLOAD NOW!

Download or read book Happily Un-Married written by John Curtis Ph. D. and published by The Business of Love. This book was released on 2008 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living together is widely accepted and this is the first book to take a serious and non-judgmental look at helping these couples improve the fitness of their relationships. This first-ever Fitness Guide is a complete resource for anyone who answers yes to any of these questions:1.Are you living together now?2.Are you thinking about living together?3.Is your live-in relationship getting rocky?4.Do you know someone who needs help with their live-in relationship?5.Do you want to strengthen your live-in relationship?6.Do you want to know more about the reasons, risks and future of cohabitating?The strategies in this book can be successfully applied to a new romance where the couple is just thinking about cohabitating, a newly cohabitating couple who want to maintain the relationship, as a possible stepping-stone to marriage, or a long-term cohabitating couple who want to strengthen their relationship but never plan to marry. This book provides a clear, step-by-step method to use winning business strategies to create a winning live-in relationship.

Author : Kay Gregory
Publisher : ePublishing Works!
ISBN 13 : 1947833111
Total Pages : 243 pages
Book Rating : 4.11/5 ( download)

DOWNLOAD NOW!

Download or read book Married To A Stranger (The Reluctant Brides Series, Book 3) written by Kay Gregory and published by ePublishing Works!. This book was released on 2017-10-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Well-written and enjoyable love story." ~Romantic Times Man Marries Woman He Claims To Not Love in Married to a Stranger, a Contemporary Romance, by Kay Gregory --1991 and 1996, Vancouver, British Colombia, CanadaWhen-- Brand wakes up beside a beautiful stranger attempting to escape a marriage orchestrated by her wealthy parents, he agrees to marry her. After all, the only woman he ever loved is dead. Moving his new bride into his basement apartment in Vancouver, Brand is determined to make a go of it. But his guilt and her secrets force a change of plans. From the Publisher: The Reluctant Brides Series will be enjoyed by readers who appreciate traditional romance in unusual contemporary settings. Fans of Fern Britton, Caroline Roberts, T.A. Williams and Debbie Johnson will not want to miss this series. "Kay Gregory's writing and characterization always sparkles..." ~Affaire de Coeur "...crisp writing and a tense love story which softly echoes traditional romance." ~Romantic Times THE RELUCTANT BRIDES, in series order Married To Deceive Married Times Two Married To A Stranger OTHER TITLES by Kay Gregory A Woman of Experience A Woman of Impulse

Author : Judie Lannon
Publisher : John Wiley & Sons
ISBN 13 : 111999490X
Total Pages : 385 pages
Book Rating : 4.09/5 ( download)

DOWNLOAD NOW!

Download or read book A Master Class in Brand Planning written by Judie Lannon and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

Author : Tim Halloran
Publisher : John Wiley & Sons
ISBN 13 : 1118828976
Total Pages : 272 pages
Book Rating : 4.77/5 ( download)

DOWNLOAD NOW!

Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2013-12-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.