Marketingkonzept Am Beispiel Von Nutella

Author : Julia Hülsebeck
Publisher : GRIN Verlag
ISBN 13 : 3638040100
Total Pages : 33 pages
Book Rating : 4.05/5 ( download)

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Download or read book Marketingkonzept am Beispiel von Nutella written by Julia Hülsebeck and published by GRIN Verlag. This book was released on 2008-04-24 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Wirtschaftsakademie Schleswig-Holstein, Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Inhalt dieser Hausarbeit ist ein Marketingkonzept für Nutella – die Nuss-Nugat-Creme von Ferrero. Sie enthält alle Bestandteile eines vollständigen Marketingkonzeptes. Die Verfasser wollten herausfinden, ob es in der Vermarktung eines derartig erfolgreichen Produktes wie Nutella noch Verbesserungspotenzial gibt.

Author : Julia Hülsebeck
Publisher : GRIN Verlag
ISBN 13 : 3346628159
Total Pages : 29 pages
Book Rating : 4.52/5 ( download)

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Download or read book Marketing concept using the example of Nutella written by Julia Hülsebeck and published by GRIN Verlag. This book was released on 2022-04-14 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, Wirtschaftsakademie Schleswig-Holstein, language: English, abstract: The content of this term paper is a marketing concept for Nutella - the nut nougat cream from Ferrero. It contains all the components of a complete marketing concept. The authors wanted to find out whether there is still room for improvement in the marketing of such a successful product as Nutella.

Author : Christoph Burmann
Publisher : Springer Nature
ISBN 13 : 3658401893
Total Pages : 322 pages
Book Rating : 4.94/5 ( download)

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Download or read book Identity-Based Brand Management written by Christoph Burmann and published by Springer Nature. This book was released on 2023-03-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.