Marketing Trends For Organic Food In The 21st Century

Author : George Baourakis
Publisher : World Scientific
ISBN 13 : 9814483141
Total Pages : 363 pages
Book Rating : 4.48/5 ( download)

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Download or read book Marketing Trends For Organic Food In The 21st Century written by George Baourakis and published by World Scientific. This book was released on 2004-03-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.

Author : George Baourakis
Publisher : World Scientific
ISBN 13 : 9789812796622
Total Pages : 370 pages
Book Rating : 4.22/5 ( download)

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Download or read book Marketing Trends for Organic Food in the 21st Century written by George Baourakis and published by World Scientific. This book was released on 2004 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers'' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents: The Market for Organic Products: Predicting Developments in Organic EU Markets OCo Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg); Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo); Supply Chain of Organic Food and Quality Products: Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Khl); Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger); Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.); Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.); Organic Food Marketing Trends: Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud); Organic Food Consumers OCo The Irish Case (S O''Reilly et al.); Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli); Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis); and other papers. Readership: Business management researchers, entrepreneurs and marketers."

Author : Carolyn Dimitri
Publisher : DIANE Publishing
ISBN 13 : 1437924441
Total Pages : 36 pages
Book Rating : 4.42/5 ( download)

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Download or read book Marketing U. S. Organic Foods written by Carolyn Dimitri and published by DIANE Publishing. This book was released on 2010-02 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organic foods occupy prominent shelf space in the produce and dairy aisles of most U.S. food retailers. Retail sales of organic foods increased to $21.1 billion in 2008 from $3.6 billion in 1997. This increase has been spearheaded by: an expanding number of retailers are selling a wider variety of foods, the development of private-label product lines by many supermarkets, and the widespread intro. of new products. Organic handlers, who purchase products from farmers and often supply them to retailers, sell more organic products to conventional retailers and club stores than ever before. But, organic farms have struggled at times to produce sufficient supply to keep up with the growth in demand, leading to periodic shortages of organic products. Illus.

Author : Sukhpal Sigh 
Publisher : Allied Publishers
ISBN 13 : 8184244371
Total Pages : 358 pages
Book Rating : 4.73/5 ( download)

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Download or read book Organic Produce Supply Chains in India (CMA Publication No. 222) written by Sukhpal Sigh  and published by Allied Publishers. This book was released on 2009-06-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the production, procurement and marketing aspects of the organic produce sector with the focus on marketing agencies and producers in each commudity/product chain. It analyses the various institutional arrangements like contract farming, networking and producer level co-ordination prevalent in this sector. Based on case studies of various type of organic players in India, both in export market as well as in domestic market.

Author : Desmond Klingler
Publisher : Lulu.com
ISBN 13 : 1312937599
Total Pages : 156 pages
Book Rating : 4.98/5 ( download)

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Download or read book 21st Century Homestead: Organic Food written by Desmond Klingler and published by Lulu.com. This book was released on 2015-02-21 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: 21st Century Homestead: Organic Food contains everything you need to stay up to date on organic food.

Author : Samuel Fromartz
Publisher : HMH
ISBN 13 : 0547416008
Total Pages : 337 pages
Book Rating : 4.07/5 ( download)

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Download or read book Organic, Inc. written by Samuel Fromartz and published by HMH. This book was released on 2007-03-05 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at twenty percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.

Author : Marija Klopčič
Publisher : Springer
ISBN 13 : 9086867626
Total Pages : 305 pages
Book Rating : 4.22/5 ( download)

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Download or read book Consumer attitudes to food quality products written by Marija Klopčič and published by Springer. This book was released on 2013-03-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these foods, elements of production, processing, marketing, agro-tourism and speciality stores are combined. Paramount above all is the link to the consumer, which requires a personal approach. At this point, one enters the field of food consumer science. This can be seen as a hybrid of two distinct sciences. On one hand, there is the 'hardware' component, i.e. the science of food. On the other hand, the 'software' component, related to the science of consumers' preferences and behaviour. In animal science, nearly all attention is given to the 'hardware' aspect. However, to build a successful business in quality food products, the 'software' aspect is essential. This publication devotes special attention to the consumer and gives insight into an area of knowledge still very much in development. It is intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.

Author : Marlon Henkel
Publisher : Lulu.com
ISBN 13 : 1312939532
Total Pages : 411 pages
Book Rating : 4.30/5 ( download)

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Download or read book 21st Century Homestead: Sustainable Agriculture I written by Marlon Henkel and published by Lulu.com. This book was released on 2015-02-22 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: 21st Century Homestead: Sustainable Agriculture I contains the first part of everything you need to stay up to date on sustainable agriculture.

Author : S R Jaeger
Publisher : Elsevier
ISBN 13 : 1845699971
Total Pages : 704 pages
Book Rating : 4.70/5 ( download)

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Download or read book Consumer-Driven Innovation in Food and Personal Care Products written by S R Jaeger and published by Elsevier. This book was released on 2010-08-30 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging. Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights. Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing Chapters review the different viewpoints on consumer research methods and statistics for NPD

Author : Gaurav Rajauria
Publisher : Academic Press
ISBN 13 : 0128024917
Total Pages : 910 pages
Book Rating : 4.11/5 ( download)

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Download or read book Fruit Juices written by Gaurav Rajauria and published by Academic Press. This book was released on 2017-11-24 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fruits Juices is the first and only comprehensive resource to look at the full scope of fruit juices from a scientific perspective. The book focuses not only on the traditional ways to extract and preserve juices, but also the latest novel processes that can be exploited industrially, how concentrations of key components alter the product, and methods for analysis for both safety and consumer acceptability. Written by a team of global experts, this book provides important insights for professionals in industrial and academic research as well as in production facilities. Presents fruit juice from extraction to shelf-life in a single resource volume Includes quantitative as well as qualitative insights Provides translatable information from one fruit to another