Marketing Strategy For Startups

Author : Jay Conrad Levinson
Publisher : Entrepreneur Press
ISBN 13 : 1599183838
Total Pages : 266 pages
Book Rating : 4.31/5 ( download)

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Download or read book Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Author : Paul ONU
Publisher : Independently Published
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.69/5 ( download)

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Download or read book Marketing Strategy for Startups written by Paul ONU and published by Independently Published. This book was released on 2020-02-17 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to sell your startup product?Having issues with product development and management?Issues with drafting your Business Plan?What about Go To Market Planning? Not familiar with Digital Marketing concepts and strategies?If you answer YES to any of the above questions, then this book is for you!In this book, the core Marketing concepts are explained in a very simple, easy to understand format, at the same time blending in the modern digital Marketing strategy, which is key to survival of modern Startup businesses. The book is a Startup guide to modern Marketing concepts and strategies with the sole objective of empowering Startup Founders and Entrepreneurs to build sustainable businesses based on superior Marketing strategies.There is no one-size-fits-all approach to marketing, this book will help you craft and execute a winning Go-to-Market plan that delivers best commercial results.

Author : Anne Janzer
Publisher : Cuesta Park Consulting
ISBN 13 : 099962489X
Total Pages : 238 pages
Book Rating : 4.90/5 ( download)

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Download or read book Subscription Marketing written by Anne Janzer and published by Cuesta Park Consulting. This book was released on 2020-01-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Author : Evon Schrom
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.56/5 ( download)

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Download or read book Startup Marketing Plan written by Evon Schrom and published by . This book was released on 2021-08-14 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you decide to start a business, it's very important to set an effective marketing plan because it will directly affect the profits. This book gives proven strategies that help startups to find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. It provides a practical step-by-step framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to: - Nail your niche and write copy that cuts through - Construct your buyer journey from awareness to customer - Discover the best digital marketing channels to use for your business - Create a predictable recurring pipeline - Scale and go global

Author : Andrew Lee Miller
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.86/5 ( download)

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Download or read book The Startup Growth Book written by Andrew Lee Miller and published by Independently Published. This book was released on 2022-07-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.

Author : Simona Covel
Publisher : AMACOM
ISBN 13 : 0814439683
Total Pages : 256 pages
Book Rating : 4.85/5 ( download)

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Download or read book Marketing Your Startup written by Simona Covel and published by AMACOM. This book was released on 2018-05-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video- and rocketed to success * Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way * SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.24/5 ( download)

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Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Author : Joana Inch
Publisher :
ISBN 13 : 9781781335031
Total Pages : 0 pages
Book Rating : 4.36/5 ( download)

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Download or read book Go to Market written by Joana Inch and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joana Inch's proven strategies help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue.

Author : Marion Wiersma
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.45/5 ( download)

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Download or read book Marketing For Startups written by Marion Wiersma and published by . This book was released on 2021-08-14 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you decide to start a business, it's very important to set an effective marketing plan because it will directly affect the profits. This book gives proven strategies that help startups to find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. It provides a practical step-by-step framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to: - Nail your niche and write copy that cuts through - Construct your buyer journey from awareness to customer - Discover the best digital marketing channels to use for your business - Create a predictable recurring pipeline - Scale and go global

Author : Paul Onu
Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.98/5 ( download)

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Download or read book Marketing Strategy for Startups written by Paul Onu and published by . This book was released on 2021-01-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sole objective of this book is to share experiences with Entrepreneurs and Startup business founders. This book is a guide to marketing and sales concepts and strategies with the objective of empowering Startup Founders and Entrepreneurs to build sustainable businesses based on superior Marketing strategies.Running a Startup business is quite synonymous with managing the little things. "little" in this context is a metaphor for few team members, paucity of funds, limited resources and challenging market environments - all the elements every Startup business has to deal with, most especially at the early stages.The book takes a practical approach to product ideation, concept, development, launch, sales and promotions. It leads you gently up the learning curve at the same time making sure that you focus on the key elements to drive commercial results.It serves as a guide to Startup founders and Entrepreneurs. It is positioned to assist tech Startup founders and Entrepreneurs understand the modern Marketing principles, with a lot of focus digital Marketing. This book will help you craft and execute a winning Go-to-Market plan that delivers the best commercial results.In this book, I have reviewed the latest Marketing and Sales strategies and methodologies. The book is a guide to Marketing and Sales concepts and strategies with the objective of empowering Startup Founders and Entrepreneurs to build sustainable businesses based on superior Marketing strategies.Startup founders new to marketing. Marketing newbies. Entrepreneurs and Side-preneurs who want to brush up their marketing knowledge. Also experienced marketers who just want to refresh their mind on some basic concepts.The book is a guide, a thought process. An explanation of the best and most effective marketing and sales concepts; with theory to support my point of view. There is no one-size-fits-all for marketing. It's just about trying different ideas and actions systematically. There are no right or wrong answers. Good results are the only best proof of effective marketing and sales strategy.The idea behind this book is to organize the different concepts and strategies and build a thought-process and a reference based on my personal experience of over 15 years working at management level on different marketing and business roles in a multinational company.ApproachThe book is adapted to all levels of expertise in the product management and marketing profession; from the novices to the experienced.Everyone will find it valuable due to the practical approach and the back-to-the-basics style of narration.