Marketing Sovereign Promises

Author : Gary W. Cox
Publisher : Cambridge University Press
ISBN 13 : 1316565297
Total Pages : 237 pages
Book Rating : 4.92/5 ( download)

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Download or read book Marketing Sovereign Promises written by Gary W. Cox and published by Cambridge University Press. This book was released on 2016-04-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did England, once a minor regional power, become a global hegemon between 1689 and 1815? Why, over the same period, did she become the world's first industrial nation? Gary W. Cox addresses these questions in Marketing Sovereign Promises. The book examines two central issues: the origins of the great taxing power of the modern state and how that power is made compatible with economic growth. Part I considers England's rise after the revolution of 1689, highlighting the establishment of annual budgets with shutdown reversions. This core reform effected a great increase in per capita tax extraction. Part II investigates the regional and global spread of British budgeting ideas. Cox argues that states grew only if they addressed a central credibility problem afflicting the Ancien Régime - that rulers were legally entitled to spend public revenue however they deemed fit.

Author : Gary W. Cox
Publisher : Cambridge University Press
ISBN 13 : 1107140625
Total Pages : 237 pages
Book Rating : 4.22/5 ( download)

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Download or read book Marketing Sovereign Promises written by Gary W. Cox and published by Cambridge University Press. This book was released on 2016-05-09 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new theory of state growth, based on the creation of credible and prudent state budgets.

Author : Harry Beckwith
Publisher : BenBella Books
ISBN 13 : 1637741936
Total Pages : 223 pages
Book Rating : 4.31/5 ( download)

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Download or read book The Invisible Promise written by Harry Beckwith and published by BenBella Books. This book was released on 2022-10-18 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients. Unlike products, you can’t see, touch, or feel services. Marketing services requires an approach that doesn’t rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients. In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money. If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically. That’s where The Invisible Promise comes in.

Author : Stephen D. Krasner
Publisher : Liveright Publishing
ISBN 13 : 1631496603
Total Pages : 255 pages
Book Rating : 4.08/5 ( download)

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Download or read book How to Make Love to a Despot: An Alternative Foreign Policy for the Twenty-First Century written by Stephen D. Krasner and published by Liveright Publishing. This book was released on 2020-04-07 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: After generations of foreign policy failures, the United States can finally try to make the world safer—not by relying on utopian goals but by working pragmatically with nondemocracies. Since the end of the Second World War, the United States has sunk hundreds of billions of dollars into foreign economies in the hope that its investments would help remake the world in its own image—or, at the very least, make the world “safe for democracy.” So far, the returns have been disappointing, to say the least. Pushing for fair and free elections in undemocratic countries has added to the casualty count, rather than taken away from it, and trying to eliminate corruption entirely has precluded the elimination of some of the worst forms of corruption. In the Middle East, for example, post-9/11 interventionist campaigns in Afghanistan and Iraq have proved to be long, costly, and, worst of all, ineffective. Witnessing the failure of the utopian vision of a world full of market-oriented democracies, many observers, both on the right and the left, have begun to embrace a dystopian vision in which the United States can do nothing and save no one. Accordingly, calls to halt all assistance in undemocratic countries have grown louder. But, as Stephen D. Krasner explains, this cannot be an option: weak and poorly governed states pose a threat to our stability. In the era of nuclear weapons and biological warfare, ignoring troubled countries puts millions of American lives at risk. “The greatest challenge for the United States now,” Krasner writes, “is to identify a set of policies that lie between the utopian vision that all countries can be like the United States . . . and the dystopian view that nothing can be done.” He prescribes a pragmatic new course of policy. Drawing on decades of research, he makes the case for “good enough governance”—governance that aims for better security, better health, limited economic growth, and some protection of human rights. To this end, Krasner proposes working with despots to promote growth. In a world where a single terrorist can kill thousands or even hundreds of thousands of people, the United States does not have the luxury of idealistically ignoring the rest of the world. But it cannot remake the world in its own image either. Instead, it must learn how to make love to despots.

Author : Noel D. Johnson
Publisher : Cambridge University Press
ISBN 13 : 110842502X
Total Pages : 369 pages
Book Rating : 4.25/5 ( download)

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Download or read book Persecution & Toleration written by Noel D. Johnson and published by Cambridge University Press. This book was released on 2019-02-14 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Noel D. Johnson and Mark Koyama tackle the question: how does religious liberty develop?

Author : Graham Harrison
Publisher : Oxford University Press
ISBN 13 : 0191088811
Total Pages : 224 pages
Book Rating : 4.10/5 ( download)

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Download or read book Developmentalism written by Graham Harrison and published by Oxford University Press. This book was released on 2020-06-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do so few countries achieve development success? Achieving development requires many changes over a short period of time, generating instability and risk. It is a deep and integrated economy of change involving force, strategic thinking, and ideological conviction - it emerges when successful development is seen as necessary for the survival of a political order. Developmentalism engages with the moral issues that this raises. Developmentalism: The Normative and Transformative within Capitalism uses a historical comparative approach to understand development as a transformation which involves a deep and integrated political economy of change - a shift from a state of 'capital-ascendance' to 'capital dominance'. It is only through a transformation towards capital dominance that mass poverty reduction and the construction of a commonwealth are possible. However, capitalist development is extremely difficult and requires a highly exacting political endeavour. The politics of development is conceptualized as developmentalism: a strategy and ideology in which governments exercise heavy directive power, endure instability and crisis, and secure a rudimentary legitimacy for their efforts. This book argues that developmentalism requires a conflation of successful capitalist transformation with some form of existential insecurity of the state itself. It flourishes when capitalist transformation connects to profound questions of sovereignty, statehood, nation-building, and elite survival. Developmentalism shows deep contextualisation of capitalist transformation as well as the massive improvements in material life that it has generated.

Author : Brian D. Till
Publisher : Pearson Education
ISBN 13 : 0132143321
Total Pages : 19 pages
Book Rating : 4.25/5 ( download)

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Download or read book Delivering the Promise of Your Brand written by Brian D. Till and published by Pearson Education. This book was released on 2009-10-16 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.

Author : Didac Queralt
Publisher : Princeton University Press
ISBN 13 : 0691231516
Total Pages : 368 pages
Book Rating : 4.18/5 ( download)

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Download or read book Pawned States written by Didac Queralt and published by Princeton University Press. This book was released on 2022-08-09 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: How foreign lending weakens emerging nations In the nineteenth century, many developing countries turned to the credit houses of Europe for sovereign loans to balance their books and weather major fiscal shocks such as war. This reliance on external public finance offered emerging nations endless opportunities to overcome barriers to growth, but it also enabled rulers to bypass critical stages in institution building and political development. Pawned States reveals how easy access to foreign lending at early stages of state building has led to chronic fiscal instability and weakened state capacity in the developing world. Drawing on a wealth of original data to document the rise of cheap overseas credit between 1816 and 1913, Didac Queralt shows how countries in the global periphery obtained these loans by agreeing to “extreme conditionality,” which empowered international investors to take control of local revenue sources in cases of default, and how foreclosure eroded a country’s tax base and caused lasting fiscal disequilibrium. Queralt goes on to combine quantitative analysis of tax performance between 1816 and 2005 with qualitative historical analysis in Latin America, Asia, Africa, and the Middle East, illustrating how overreliance on external capital by local leaders distorts their incentives to expand tax capacity, articulate power-sharing institutions, and strengthen bureaucratic apparatus. Panoramic in scope, Pawned States sheds needed light on how early and easy access to external finance pushes developing nations into trajectories characterized by fragile fiscal institutions and autocratic politics.

Author : Yoram Barzel
Publisher : Cambridge University Press
ISBN 13 : 1009374753
Total Pages : 301 pages
Book Rating : 4.50/5 ( download)

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Download or read book Economic Analysis of Property Rights written by Yoram Barzel and published by Cambridge University Press. This book was released on 2023-08-31 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The standard neoclassical model of economics is incapable of explaining why one form of organization arises over another. It is a model where transaction costs are implicitly assumed to not exist; however, transaction costs are here defined as the costs of strengthening a given distribution of economic property rights, and they always exist. Economic Analysis of Property Rights is a study of how individuals organise resources to maximise the value of their economic rights over these resources. It offers a unified theoretical structure to deal with exchange, rights formation, and organisation that traditional economic theory often ignores. It explains how transaction costs can be reduced through reorganization and, in the end, how the distribution of property rights that exists is the one that maximizes wealth net of these transaction costs. This necessary hypothesis explains much of the puzzling organizations and institutions that exist now and have existed in the past.

Author : Tom S. Clark
Publisher : Cambridge University Press
ISBN 13 : 1108422764
Total Pages : 455 pages
Book Rating : 4.65/5 ( download)

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Download or read book The Supreme Court written by Tom S. Clark and published by Cambridge University Press. This book was released on 2019-03-14 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a quantitative history of the development of constitutional law in the United States during the past 150 years.