Marketing Schools Marketing Cities

Author : Maia Bloomfield Cucchiara
Publisher : University of Chicago Press
ISBN 13 : 022601682X
Total Pages : 298 pages
Book Rating : 4.25/5 ( download)

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Download or read book Marketing Schools, Marketing Cities written by Maia Bloomfield Cucchiara and published by University of Chicago Press. This book was released on 2013-05-25 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.

Author : Emma E. Rowe
Publisher : Taylor & Francis
ISBN 13 : 1317310934
Total Pages : 198 pages
Book Rating : 4.38/5 ( download)

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Download or read book Middle-class School Choice in Urban Spaces written by Emma E. Rowe and published by Taylor & Francis. This book was released on 2016-12-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Middle-class School Choice in Urban Spaces examines government-funded public schools from a range of perspectives and scholarship in order to examine the historical, political and economic conditions of public schooling within a globalized, post-welfare context. In this book, Rowe argues that post-welfare policy conditions are detrimental to government-funded public schools, as they engender consistent pressure in rearticulating the public school in alignment with the market, produce tensions in serving the more historical conceptualizations of public schooling, and are preoccupied by contemporary profit-driven concerns. Chapters focus on public schooling from different global perspectives, with examples from Chile and the US, to examine how various social movements encapsulate ideologies around public schooling. Rowe also draws upon a rich, five-year ethnographic study of campaigns lobbying the Victorian State Government in Australia for a brand-new, local-specific public school. Critical attention is paid to the public school as a means to achieve empowerment and overcome discrimination, and both a local and global lens are used to identify how parents choose the public school, the values they attach to it, and the strategies they use to obtain it. Also considered, however, are how quality gaps, distances and differences between public schools threaten to undermine the democracy of education as a means for individuals to be socially mobile and escape poverty. This book makes an important contribution to our understanding of global social movements and activism around public education. As such, it will be of key interest to researchers, academics and postgraduate students in the field of education, specifically those working on school choice, class and identity, as well as educational geography.

Author : Lynton Gray
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.65/5 ( download)

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Download or read book Marketing Education written by Lynton Gray and published by . This book was released on 1991 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's vision of marketing educational services is one concerned centrally with improving experiences of formal education. He suggests ways in which educationalists might make use of principles underpinning some commercial services to employ marketing techniques effectively.

Author : Joanne W. Golann
Publisher : Princeton University Press
ISBN 13 : 0691200017
Total Pages : 244 pages
Book Rating : 4.19/5 ( download)

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Download or read book Scripting the Moves written by Joanne W. Golann and published by Princeton University Press. This book was released on 2021-06-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside look at a "no-excuses" charter school that reveals this educational model’s strengths and weaknesses, and how its approach shapes students Silent, single-file lines. Detention for putting a head on a desk. Rules for how to dress, how to applaud, how to complete homework. Walk into some of the most acclaimed urban schools today and you will find similar recipes of behavior, designed to support student achievement. But what do these “scripts” accomplish? Immersing readers inside a “no-excuses” charter school, Scripting the Moves offers a telling window into an expanding model of urban education reform. Through interviews with students, teachers, administrators, and parents, and analysis of documents and data, Joanne Golann reveals that such schools actually dictate too rigid a level of social control for both teachers and their predominantly low-income Black and Latino students. Despite good intentions, scripts constrain the development of important interactional skills and reproduce some of the very inequities they mean to disrupt. Golann presents a fascinating, sometimes painful, account of how no-excuses schools use scripts to regulate students and teachers. She shows why scripts were adopted, what purposes they serve, and where they fall short. What emerges is a complicated story of the benefits of scripts, but also their limitations, in cultivating the tools students need to navigate college and other complex social institutions—tools such as flexibility, initiative, and ease with adults. Contrasting scripts with tools, Golann raises essential questions about what constitutes cultural capital—and how this capital might be effectively taught. Illuminating and accessible, Scripting the Moves delves into the troubling realities behind current education reform and reenvisions what it takes to prepare students for long-term success.

Author : M. Makris
Publisher : Springer
ISBN 13 : 1137412380
Total Pages : 238 pages
Book Rating : 4.86/5 ( download)

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Download or read book Public Housing and School Choice in a Gentrified City written by M. Makris and published by Springer. This book was released on 2015-03-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 AESA Critics' Choice Book Award Molly Makris uses an interdisciplinary approach to urban education policy to examine the formal education and physical environment of young people from low-income backgrounds and demonstrate how gentrification shapes these circumstances.

Author : Ralph S. Foster
Publisher : Routledge
ISBN 13 : 9781560246107
Total Pages : 282 pages
Book Rating : 4.03/5 ( download)

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Download or read book Marketing University Outreach Programs written by Ralph S. Foster and published by Routledge. This book was released on 1994 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians' fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable. Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programs This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.

Author : Christopher H. Tienken
Publisher : Routledge
ISBN 13 : 1000428605
Total Pages : 193 pages
Book Rating : 4.05/5 ( download)

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Download or read book The Risky Business of Education Policy written by Christopher H. Tienken and published by Routledge. This book was released on 2021-09-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Risky Business of Education Policy focuses commentary and analysis on some of the most pressing policy challenges facing public school educators and those invested in a healthy, vibrant public-school system. The book shares insights and makes recommendations from leading scholar-practitioners, namely from educational leadership and science education, on ways to ponder, navigate, and challenge serious policy issues. The chapters present important policy topics and critical analysis of the topics from the authorial perspective of experienced educators leading the preparation of future school leaders and teachers. Through fast paced, user-friendly chapters, contributors grapple with an education reform policy issue of the day, reflecting what is contentious territory while wading through it. These educational researchers also make evidence-informed practical recommendations for educators and policymakers on how to better approach the policy challenges presented, so public education can be improved for all children. Each chapter contains stimulating ideas, useful information, and practical tips for school practitioners, higher education faculty, and constituent groups.

Author : United States. Bureau of Agricultural Economics
Publisher :
ISBN 13 :
Total Pages : 598 pages
Book Rating : 4.93/5 ( download)

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Download or read book State and Federal Marketing Activities and Other Economic Work, March 1921-June 21, 1939 written by United States. Bureau of Agricultural Economics and published by . This book was released on 1923 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Brent Davies
Publisher : Financial Times Prentice Hall (a Pearson Education Company)
ISBN 13 : 9780273624080
Total Pages : 231 pages
Book Rating : 4.83/5 ( download)

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Download or read book Strategic Marketing for Schools written by Brent Davies and published by Financial Times Prentice Hall (a Pearson Education Company). This book was released on 1997 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the first edition, this book is designed to help teachers define what marketing is; identify what it can do for their school; develop a marketing culture within the school; establish a strategic marketing plan; and assess the school's service.

Author :
Publisher : Heinemann Educational Publishers
ISBN 13 : 9780435450243
Total Pages : 144 pages
Book Rating : 4.47/5 ( download)

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Download or read book Marketing Now written by and published by Heinemann Educational Publishers. This book was released on 1993-01-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: