Marketing Projects

Author : Olivier Mesly
Publisher : CRC Press
ISBN 13 : 1351987534
Total Pages : 277 pages
Book Rating : 4.30/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Projects written by Olivier Mesly and published by CRC Press. This book was released on 2020-01-24 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.

Author : Olivier Mesly
Publisher : CRC Press
ISBN 13 : 1351987526
Total Pages : 272 pages
Book Rating : 4.23/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Projects written by Olivier Mesly and published by CRC Press. This book was released on 2020-01-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.

Author : Paul C. Dinsmore
Publisher : AMACOM
ISBN 13 : 0814433405
Total Pages : 597 pages
Book Rating : 4.09/5 ( download)

DOWNLOAD NOW!

Download or read book The AMA Handbook of Project Management written by Paul C. Dinsmore and published by AMACOM. This book was released on 2014-06-12 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for any project management professional or student. Projects are the life blood of any organization. Revised to reflect the latest changes to A Guide to the Project Management Body of Knowledge (PMBOK(R)) and the Project Management Professional Exam(R), the fourth edition of The AMA Handbook of Project Management provides readers with a clear overview of a complex discipline. Covering everything from individual projects to programs and strategic alignment, it addresses: Project initiation and planning Communication and interpersonal skills Scheduling, budgeting and meeting business objectives Managing political and resource issues Implementing a PMO Measuring value and competencies. The book compiles essays and advice from the field's top professionals and features new chapters on stakeholder management, agile project management, program management, project governance, knowledge management, and more. Updated with fresh examples, case studies and solutions to specific project management dilemmas, it remains an essential reference to the critical concepts and theories all project managers must master.

Author : Chris Hackley
Publisher : Routledge
ISBN 13 : 1134492006
Total Pages : 221 pages
Book Rating : 4.08/5 ( download)

DOWNLOAD NOW!

Download or read book Doing Research Projects in Marketing, Management and Consumer Research written by Chris Hackley and published by Routledge. This book was released on 2003-09-02 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research. Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a valuable practical guide. Suitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

Author : Chris Hackley
Publisher : Routledge
ISBN 13 : 0429822790
Total Pages : 228 pages
Book Rating : 4.97/5 ( download)

DOWNLOAD NOW!

Download or read book Qualitative Research in Marketing and Management written by Chris Hackley and published by Routledge. This book was released on 2019-12-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.

Author : Association of Land-Grant Colleges. Convention
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.35/5 ( download)

DOWNLOAD NOW!

Download or read book Proceedings of the ... Annual Convention of the Association of Land-Grant Colleges written by Association of Land-Grant Colleges. Convention and published by . This book was released on 1926 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Association of Land-Grant Colleges and Universities. Convention
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.68/5 ( download)

DOWNLOAD NOW!

Download or read book Proceedings of the ... Annual Convention of the Association of Land-Grant Colleges and Universities written by Association of Land-Grant Colleges and Universities. Convention and published by . This book was released on 1927 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Bureau of Agricultural Economics
Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.92/5 ( download)

DOWNLOAD NOW!

Download or read book State and Federal Marketing Activities and Other Economic Work, March 1921-June 21, 1939 written by United States. Bureau of Agricultural Economics and published by . This book was released on 1928 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Herman Steen
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.60/5 ( download)

DOWNLOAD NOW!

Download or read book Coöperative Marketing written by Herman Steen and published by . This book was released on 1923 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : University of Missouri. Agricultural Extension Service
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.54/5 ( download)

DOWNLOAD NOW!

Download or read book Project Announcement written by University of Missouri. Agricultural Extension Service and published by . This book was released on 1915 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: