Marketing Pocketbook

Author : Neil Russell-Jones
Publisher : Management Pocketbooks
ISBN 13 : 1908284455
Total Pages : 132 pages
Book Rating : 4.57/5 ( download)

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Download or read book Marketing Pocketbook written by Neil Russell-Jones and published by Management Pocketbooks. This book was released on 2014-01-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.

Author : Neil Russell-Jones, Jr.
Publisher :
ISBN 13 : 9781906610630
Total Pages : 128 pages
Book Rating : 4.30/5 ( download)

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Download or read book Marketing Pocketbook written by Neil Russell-Jones, Jr. and published by . This book was released on 2014-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.

Author : Neil Russell-Jones
Publisher :
ISBN 13 : 9781907077340
Total Pages : pages
Book Rating : 4.40/5 ( download)

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Download or read book The Marketing Pocketbook written by Neil Russell-Jones and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Nick Wilde
Publisher : Bloomsbury Publishing
ISBN 13 : 1408163292
Total Pages : 214 pages
Book Rating : 4.90/5 ( download)

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Download or read book Marketing and PR written by Nick Wilde and published by Bloomsbury Publishing. This book was released on 2011-09-19 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die!, Creating a marketing plan, Watching your spending, Investigating niche marketing, Writing great marketing copy, Getting your press releases noticed and Getting the best from permission-based e-mail marketing.

Author : Neil Russell-Jones
Publisher : Management Pocketbooks
ISBN 13 : 1908284390
Total Pages : 130 pages
Book Rating : 4.96/5 ( download)

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Download or read book Business Planning Pocketbook written by Neil Russell-Jones and published by Management Pocketbooks. This book was released on 2014-01-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Planning Pocketbook (3rd Edition) explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: 'A plan is a statement of what you intend to achieve, how, when and with what resources'. A complex subject made simple. Author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Princes Youth Business Trust. In the Management Pocketbooks Series he has also written books on decision-making, strategy, managing change and marketing.

Author : Emily Blumenthal
Publisher : Voyageur Press
ISBN 13 : 1610597761
Total Pages : 160 pages
Book Rating : 4.60/5 ( download)

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Download or read book Handbag Designer 101 written by Emily Blumenthal and published by Voyageur Press. This book was released on 2011-09-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbag Designer 101 is the bible for handbag designers or women who aspire to make their own bags. Included in the book are instructions for creating the fifteen essential bag styles—clutch, hobo, tote, and more—made simple with easy-to-follow how-to illustrations, suggested difficulty levels, and color photography. Advice from famous bag designers and today’s hottest indie designers accompany each pattern.Also included is the inside scoop on turning your handbag hobby into a successful business. From designing, to making, to marketing, Handbag Designer 101 teaches you everything you need to know.

Author : Tisha Tejaya
Publisher : Tisha Tejaya
ISBN 13 : 0645051853
Total Pages : 262 pages
Book Rating : 4.58/5 ( download)

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Download or read book Parap & Rapid Creek Market Pocketbook written by Tisha Tejaya and published by Tisha Tejaya. This book was released on 2021-07-25 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled to the brim with stories that are uniquely Darwin, this guide to tropical produce features over 100 illustrations, recipes, folklore and anecdotes from South East Asian migrants and former refugees who have found a home in Australia's Northern Territory.

Author : World Advertising Research Centre
Publisher :
ISBN 13 : 9781841161495
Total Pages : 220 pages
Book Rating : 4.97/5 ( download)

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Download or read book Americas Marketing Pocket Book written by World Advertising Research Centre and published by . This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title contains marketing data for the Americas market place.

Author :
Publisher :
ISBN 13 : 9781841161686
Total Pages : 300 pages
Book Rating : 4.83/5 ( download)

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Download or read book The Asia Pacific Marketing Pocket Book 2005 written by and published by . This book was released on 2005 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.63/5 ( download)

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Download or read book Marketing Pocket Book written by and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: