Marketing Organisation Rle Marketing

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317642694
Total Pages : 260 pages
Book Rating : 4.95/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Organisation (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

Author : Peter Spillard
Publisher : Routledge
ISBN 13 : 1317644050
Total Pages : 218 pages
Book Rating : 4.57/5 ( download)

DOWNLOAD NOW!

Download or read book Organization and Marketing (RLE Marketing) written by Peter Spillard and published by Routledge. This book was released on 2014-09-19 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317645340
Total Pages : 242 pages
Book Rating : 4.44/5 ( download)

DOWNLOAD NOW!

Download or read book Managing Marketing Information (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Author : John Winkler
Publisher : Routledge
ISBN 13 : 131764607X
Total Pages : 275 pages
Book Rating : 4.75/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing for the Developing Company (RLE Marketing) written by John Winkler and published by Routledge. This book was released on 2014-10-17 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317642708
Total Pages : 253 pages
Book Rating : 4.01/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Organisation (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317652770
Total Pages : 543 pages
Book Rating : 4.79/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Budgeting (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1317647009
Total Pages : 290 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Strategic Marketing Management (RLE Marketing) written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Author :
Publisher :
ISBN 13 : 9781315761992
Total Pages : 238 pages
Book Rating : 4.98/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Organisation written by and published by . This book was released on 2015 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Floyd Y. Keeler
Publisher : Routledge
ISBN 13 : 1317638557
Total Pages : 158 pages
Book Rating : 4.51/5 ( download)

DOWNLOAD NOW!

Download or read book The Advertising Agency (RLE Marketing) written by Floyd Y. Keeler and published by Routledge. This book was released on 2014-09-19 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1317646991
Total Pages : 235 pages
Book Rating : 4.90/5 ( download)

DOWNLOAD NOW!

Download or read book Strategic Marketing Management (RLE Marketing) written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.