Marketing Opportunities And Challenges In A Changing Global Marketplace

Author : Shuang Wu
Publisher : Springer
ISBN 13 : 9783030391645
Total Pages : 721 pages
Book Rating : 4.47/5 ( download)

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Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer. This book was released on 2020-08-01 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Shuang Wu
Publisher : Springer Nature
ISBN 13 : 3030391655
Total Pages : 701 pages
Book Rating : 4.52/5 ( download)

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Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Kiefer Lee
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.95/5 ( download)

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Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press, USA. This book was released on 2005 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.

Author : John A. Quelch
Publisher : John Wiley & Sons
ISBN 13 : 0787974390
Total Pages : 434 pages
Book Rating : 4.98/5 ( download)

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Download or read book The Global Market written by John A. Quelch and published by John Wiley & Sons. This book was released on 2004-05-18 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Author : Dixit, Shailja
Publisher : IGI Global
ISBN 13 : 1466699221
Total Pages : 358 pages
Book Rating : 4.29/5 ( download)

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Download or read book E-Retailing Challenges and Opportunities in the Global Marketplace written by Dixit, Shailja and published by IGI Global. This book was released on 2016-02-26 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781998109319
Total Pages : 0 pages
Book Rating : 4.13/5 ( download)

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Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Babu George
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527521109
Total Pages : 299 pages
Book Rating : 4.00/5 ( download)

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Download or read book The Changing Landscape of Global Businesses written by Babu George and published by Cambridge Scholars Publishing. This book was released on 2018-11-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense.

Author : James Agarwal
Publisher : Springer
ISBN 13 : 9783030089221
Total Pages : 374 pages
Book Rating : 4.23/5 ( download)

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Download or read book Emerging Issues in Global Marketing written by James Agarwal and published by Springer. This book was released on 2018-12-22 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

Author : John Burnett
Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.17/5 ( download)

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Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.

Author : Riyanto Wujarso
Publisher : Asadel Publisher
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.96/5 ( download)

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Download or read book Global Marketing Management written by Riyanto Wujarso and published by Asadel Publisher. This book was released on 2023-10-06 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets of Global Marketing Management in Today's Ever-Changing Landscape! In 'Global Marketing Management in the Perspective of the Economic, Financial, Global Culture and Purchasing Behavior, as well as Politics and Law,' embark on a thrilling exploration of the dynamic world of global marketing. This comprehensive study takes you on a journey through the intricate web of global business, offering a deep dive into the strategies, challenges, and opportunities faced by companies operating on a global scale. Global marketing is not just a buzzword; it's a strategic imperative for companies seeking success in the interconnected global marketplace. From multinational giants to ambitious startups, understanding the nuances of global marketing is essential. This book unveils the essence of global marketing, shedding light on marketing activities conducted by global companies, the use of global marketing strategies, and the intricacies of targeting global markets while adhering to global product standards. International trade, a pivotal component of global business, is explored in detail, illuminating the complexities of trade between residents of different nations through mutual agreements. As globalization reshapes industries and economies, companies are faced with new challenges. They must not only compete with world-class rivals boasting substantial capital and superior products but also navigate the ever-evolving global business environment. With a particular focus on the promising Indonesian market, this study scrutinizes global marketing management from various angles. Dive into the economic conditions, financial considerations, global culture, consumer purchasing behavior, and the intricate realm of political and legal aspects that influence global marketing strategies. Employing a qualitative approach with descriptive methods, this book presents data-driven insights that are both enlightening and actionable. The findings underscore the indispensable nature of global marketing management for companies across diverse countries, emphasizing the significance of effectively competing and capitalizing on the vast global market. Whether you're an established marketing professional or a budding entrepreneur, 'Global Marketing Management' equips you with the knowledge and strategies to navigate the complexities of international marketing. Discover the keys to success in an interconnected world and position yourself to thrive in the global business arena. Get ready to embark on a transformative journey into the world of global marketing management. Order your copy now and unlock the secrets to global success! Keywords: Marketing Management, Globalization, International Marketing