Marketing Now

Author : C. J. Hayden
Publisher : Amacom Books
ISBN 13 : 9780814473740
Total Pages : 239 pages
Book Rating : 4.41/5 ( download)

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Download or read book Get Clients Now! written by C. J. Hayden and published by Amacom Books. This book was released on 2007 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Clients Now empowers readers with practical, proven strategies for choosing the right marketing tactics for their situation and personality, diagnosing exactly what's missing in their marketing and fixing it, and replacing unproductive cold calling with the power of relationship marketing Filled with hundreds of tool and techniques, as well as a powerful 28-day plan that enables readers to energise their marketing efforts and dramatically increase their client base, the second edition contains up-to-the-minute strategies for relationship-based marketing in the Internet age. Key features Features a foreword by Jay Conrad Levinson, author of the Guerilla Marketing series, who also has this to say: Get Clients Now not only tells you the absolute truth about landing new clients, but also can transform you from a marketing amateur into a marketing genius Contains all new material on how to use the latest Internet marketing techniques like ezines, search engine optimisation, and blogging...and much more Packed with over 100 tactics, tools, and foolproof recipes customizable for any professional service business A popular speaker and seminar leader, C.J. has presented hundreds of programs on relationship marketing, fearless self-promotion, and entrepreneurial success to corporate clients, professional associations, and small businesses

Author : Rick Cesari
Publisher : John Wiley & Sons
ISBN 13 : 1118007891
Total Pages : 240 pages
Book Rating : 4.91/5 ( download)

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Download or read book Buy Now written by Rick Cesari and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1118266161
Total Pages : 272 pages
Book Rating : 4.68/5 ( download)

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Download or read book Real-Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2011-12-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

Author : E.L. Hound
Publisher : Gari Emmanuel C. Laban
ISBN 13 :
Total Pages : 155 pages
Book Rating : 4./5 ( download)

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Download or read book Marketing Now! written by E.L. Hound and published by Gari Emmanuel C. Laban. This book was released on 2019-08-08 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Industrial Revolution is at large, and the marketing game is keeping in stride with its blinding pace. The question is, can you? In this book, you’ll learn about the tricks leading businesses use to stay ahead of the competition, as well as make apex predators out of humble startups. If you see total digitalization as the doorstep to the future, think again, you may be missing a few important avenues. And we'll be more than happy to point you back in the right direction.

Author : Lisa Nirell
Publisher : John Wiley & Sons
ISBN 13 : 0470493690
Total Pages : 225 pages
Book Rating : 4.94/5 ( download)

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Download or read book Energize Growth Now written by Lisa Nirell and published by John Wiley & Sons. This book was released on 2009-06-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.

Author : Joel Gurin
Publisher : McGraw Hill Professional
ISBN 13 : 0071829784
Total Pages : 351 pages
Book Rating : 4.86/5 ( download)

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Download or read book Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation written by Joel Gurin and published by McGraw Hill Professional. This book was released on 2014-01-10 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get unprecedented access to thousands of databases. It's called Open Data, and it's revolutionizing business. The business leader’s guide to using Open Data to analyze patterns and trends, manage risk, solve problems—and seize the competitive edge Two major trends—the exponential growth of digital data and an emerging culture of disclosure and transparency—have converged to create a world where voluminous information about businesses, government, and the population is becoming visible, accessible, and usable. It’s called Open Data, and this book helps leaders harness its power to market and grow their companies. Open Data Now gives you the knowledge and tools to take advantage of this phenomenon in its early stages—and beat the competition to leveraging its many benefits. Joel Gurin is an expert on making complex data sets useful in solving consumer problems, analyzing corporate information, and addressing social issues. He has collaborated with leaders in data, technology, and policy in the U.S. and UK governments, including officials in the White House and 10 Downing Street and at more than 20 U.S. federal agencies.

Author : Nick Westergaard
Publisher : AMACOM
ISBN 13 : 0814439233
Total Pages : 240 pages
Book Rating : 4.34/5 ( download)

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Download or read book Brand Now written by Nick Westergaard and published by AMACOM. This book was released on 2018-05-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Author : Geoffrey Colon
Publisher : AMACOM
ISBN 13 : 0814437400
Total Pages : 256 pages
Book Rating : 4.07/5 ( download)

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Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

Author : Tara Sullivan
Publisher : Penguin
ISBN 13 : 0525516980
Total Pages : 417 pages
Book Rating : 4.89/5 ( download)

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Download or read book Treasure of the World written by Tara Sullivan and published by Penguin. This book was released on 2022-01-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young girl must find a way to help her family survive in a desolate and impoverished Bolivian silver mining community in this eye-opening tale of resilience. Twelve-year-old Ana wants nothing more than to escape the future set for her and her classmates in her small mining village. Boys her age are beginning to leave school to become silver miners and girls her age are destined to one day be the wives of miners. But when her often ill eleven-year-old brother is forced by their demanding father to start work in the mines, Ana gives up her dreams of school to volunteer in his place. The world of silver mining though is dark and dangerous and the men who work there don't want a girl in their way. Ana must find the courage to not only survive but save her family after the worst happens and a mining accident kills her father and leaves her brother missing.

Author : Francisca Goldsmith
Publisher : American Library Association
ISBN 13 : 9780838909041
Total Pages : 124 pages
Book Rating : 4.43/5 ( download)

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Download or read book Graphic Novels Now written by Francisca Goldsmith and published by American Library Association. This book was released on 2005-08-15 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1992, Maus, a graphic novel by Art Spiegelman, won the Pulitzer Prize. The genre has been growing ever since, appealing to the visual-oriented Gen-X and Gen-Y, as well as to reluctant readers, those of all ages seeking alternative viewpoints, and anyone willing to take both image and word into consideration. Graphic Novels Now helps librarians new to the genre with all the key issues related to these unique books. Expert author Francisca Goldsmith shares smart advice, from how to develop a well-rounded collection by finding reviews and reliable publishers and distributors to shelving, catal.