Marketing Management 2e

Author : Greg W. Marshall
Publisher :
ISBN 13 : 9781260381917
Total Pages : 0 pages
Book Rating : 4.19/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 942 pages
Book Rating : 4.97/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Author : Alan Zimmerman
Publisher : Routledge
ISBN 13 : 1135079676
Total Pages : 727 pages
Book Rating : 4.73/5 ( download)

DOWNLOAD NOW!

Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2013-04-12 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.

Author : Rochelle Grayson
Publisher : John Wiley & Sons
ISBN 13 : 1119713269
Total Pages : 386 pages
Book Rating : 4.65/5 ( download)

DOWNLOAD NOW!

Download or read book Applied Marketing written by Rochelle Grayson and published by John Wiley & Sons. This book was released on 2021-06-21 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.

Author : Christie L. Nordhielm
Publisher : John Wiley & Sons
ISBN 13 : 1118014553
Total Pages : 434 pages
Book Rating : 4.54/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Management written by Christie L. Nordhielm and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.

Author : David Gilbert
Publisher : Pearson Education India
ISBN 13 : 9788177588255
Total Pages : 476 pages
Book Rating : 4.57/5 ( download)

DOWNLOAD NOW!

Download or read book Retail Marketing Management written by David Gilbert and published by Pearson Education India. This book was released on 2003-09 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Debra Zahay
Publisher : Business Expert Press
ISBN 13 : 1606499254
Total Pages : 175 pages
Book Rating : 4.52/5 ( download)

DOWNLOAD NOW!

Download or read book Digital Marketing Management written by Debra Zahay and published by Business Expert Press. This book was released on 2015-01-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.

Author : Geoffrey Lancaster
Publisher : Routledge
ISBN 13 : 1351709070
Total Pages : 784 pages
Book Rating : 4.71/5 ( download)

DOWNLOAD NOW!

Download or read book Essentials of Marketing Management written by Geoffrey Lancaster and published by Routledge. This book was released on 2017-08-24 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Author : J. Paul Peter
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.29/5 ( download)

DOWNLOAD NOW!

Download or read book MARKETING MANAGEMENT written by J. Paul Peter and published by McGraw-Hill/Irwin. This book was released on 2008-10-03 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Author : Peter Mudie
Publisher : Routledge
ISBN 13 : 0750635940
Total Pages : 315 pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book The Management and Marketing of Services written by Peter Mudie and published by Routledge. This book was released on 1999 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined as well as more general topics such as implications for services in the future.